Charlie Kirk Reveals How Tik Tok and Young Voters Fueled Trump's Historic Comeback Victory

[00:00] Rob can you pull up Kirk's uh uh Tik Tok

[00:02] account and if you just pull up Kirk's

[00:04] Tik Tok account do you dance a lot on

[00:06] the Tik Tok very rarely if you pull up

[00:08] his Tik Tok I just want I just want to

[00:09] show this real quick the Tik Tok story

[00:11] is crazy and I want you to talk about

[00:12] this Rob just do me a favor let's go

[00:14] through some of the clips

[00:16] okay if you go to popular it's the best

[00:18] way to because this is all recent

[00:20] election go to the right go all the way

[00:21] to the right okay so check this out look

[00:23] at this year zoom in a little bit Rob if

[00:25] you could 49 50 million let's be honest

[00:28] 50 million 37 keep going 138 226 23 keep

[00:34] going Rob this is just the last 22 217

[00:37] 236 20 20 164 go a little lower 92 85

[00:42] 143 60 million views on a daily basis

[00:47] okay while you're going through this

[00:50] now Charlie there's Instagram that's a

[00:53] different audience there's YouTube

[00:55] different audience you got radio yep

[00:58] syndicated different audience you got

[01:00] Rumble different audience X different

[01:02] audience Tik Tok when you're in the

[01:04] streets or you go places and people say

[01:07] I watch your stuff on radio I watch your

[01:10] stuff I listen to your stff on I watch

[01:11] you on YouTube I watch you on Instagram

[01:13] how often do you hear Tik Tok Tik Tok is

[01:15] 80% of the unbelievable you know I hang

[01:17] out in the streets a lot that's what I'm

[01:20] no let me say let me say a couple things

[01:22] on Tik Tok I I'm blown away by this and

[01:24] look we do a lot on social we do a lot

[01:26] on podcasting and praise God the podcast

[01:28] is doing really well so we were trying

[01:30] to get by the way he's being modest it's

[01:31] a top five podcast on Apple and Spotify

[01:34] right now while we're speaking right now

[01:35] if you look at him he's top five apple

[01:37] and top five Spotify please continue

[01:39] thank you yeah and so we a we've been

[01:42] trying to get on Tik Tok for a while and

[01:44] Tik Tok had a censorship regime that was

[01:46] very sensitive to topics that we would

[01:48] discuss on campus and we kind of just

[01:50] said forget it well it's interesting and

[01:53] I have a whole theory that October 7th

[01:55] was the event that led to the end of the

[01:57] Democrat Party and I could lead it

[01:59] through four or five different examples

[02:01] and I I think Chris would actually agree

[02:02] with this because it's just an objective

[02:04] analysis not a partisan one and the the

[02:07] buried lead of the October 7th was that

[02:09] it it got Tik Tok banned and remember

[02:12] the Tik Tok ban stalled based on just

[02:14] China concerns but Tik Tok was the The

[02:18] Hub of a lot of the anti-israel

[02:20] sentiment that was brewing with Gen Z

[02:22] and then all of a sudden the Tik Tock

[02:24] ban got uh resurfaced Mitt Romney said

[02:26] at a security conference we are Banning

[02:29] Tik Tok because it is sewing anti-israel

[02:32] sentiment in the United States so Tik

[02:34] Tok gets banned and our team we had this

[02:36] idea like hey Tik Tok is in a place

[02:39] where they don't want to get banned with

[02:40] an incoming Administration let's send

[02:42] out a tweet saying hey guys let's do one

[02:44] more chance if you treat us fairly we'll

[02:47] become Tik tok's like biggest right-wing

[02:50] fan right and I will talk and they

[02:53] reached out and they were great they

[02:54] said the here are our rules we will uh

[02:57] transparently enforce them again they

[02:59] they very very sensitive you talk about

[03:01] trans stuff it's like incredibly right

[03:03] even if you do it diplomatically and we

[03:05] said great so uh again this is all

[03:07] transparent it's all public there's no

[03:08] like back room deal and so we started

[03:10] posting my old College discussions there

[03:12] because I've been doing this for 12

[03:13] years where we just have open dialogues

[03:15] and we started to get 5 million views a

[03:16] day six million views a day and 10

[03:19] million views a day and so over the

[03:20] summer I said well what if this election

[03:23] season I do like 25 campus stops and we

[03:26] kind of create these open a discussions

[03:30] and they might go viral especially on

[03:31] Tik Tok that could influence a lot of

[03:33] people to view the election the way

[03:35] obviously I want them to view it and

[03:38] yeah look on Tik Tok alone it was a

[03:39] billion views in 90 days it's like 60 to

[03:42] 80 million views a day and I that sounds

[03:44] like a number but all of a sudden here's

[03:46] what was amazing it was the most

[03:48] effective way I ever reached the working

[03:51] class in my career the muscular class

[03:54] janitors waiters waitresses Uber drivers

[03:58] police officers fire Fighters even more

[04:01] so than YouTube and and Instagram for

[04:03] whatever reason something about Tik Tok

[04:06] really reaches people that Donald Trump

[04:09] was trying to win 10 or 15% more of and

[04:13] final thought I'll make on this it's the

[04:15] most diverse audience that I would I'm

[04:18] talking about black Hispanic um Asian

[04:22] young and I'll just tell one story I was

[04:23] in Vegas about to speak and there were a

[04:27] bunch of you know waiters and waitresses

[04:28] coming up asking for pictures all

[04:30] Hispanic all Asian-American Pacific

[04:33] Islander that saw me on Tik Tok and

[04:35] they're like thank you you connected

[04:37] dots I think and it is a form of

[04:39] entertainment what we do on Tik Tok

[04:40] because it's ideas that are kind of

[04:42] colliding and so PR praise God if you

[04:44] would have told me a year ago that we'd

[04:46] have like one of the largest Tik toks

[04:48] out there in conservative media and all

[04:50] politics I would have said no way but

[04:53] and we can go whatever Direction you

[04:54] want uh Pat but I believe without the

[04:56] horror and the tragedy on October 7th

[04:58] and the events that came subsequent um I

[05:01] I I don't know if we would have had the

[05:03] success on Tik Tok that we did there's a

[05:05] there's a story that came out Rob if you

[05:07] can't oh there it is so it's a Wall

[05:08] Street Journal story a few days ago

[05:10] young voters helped fuel Trump's win

[05:13] okay so and this was kind of interesting

[05:16] because one day I get a call from Vanity

[05:18] Fair and they're asking me about what do

[05:20] you think about the fact that Baron

[05:22] Trump is getting all these podcast Bros

[05:24] for his father to get on and what do you

[05:26] think about that strategy and all this I

[05:28] said you're talking as if it's a bad

[05:31] idea on what he's doing I'll read this

[05:32] to you young voters helped Trump fuel

[05:35] Trump's win Trump's win included a

[05:37] 14-point lead among men under 30 a

[05:40] drastic 30-point shift from 2020 when

[05:43] Biden had a 15-point lead for women

[05:46] under 30 Harris Harris led by 18 points

[05:48] a drop from 32 points in 2020 nationally

[05:52] 16% of Voters were under 30 up from 133%

[05:56] so three plus in 2020 with Harris a

[05:59] support among them shrinking to just six

[06:02] six points over Trump 52 to 46 economic

[06:06] issues dominate a young voters concerns

[06:08] with 39% of young women and 42% of young

[06:10] men prior prioritizing jobs in the

[06:13] economy Trump's campaign reach young

[06:14] voters through college events Tick Tock

[06:18] they're talking about you right here and

[06:19] popular podcast following advice from

[06:22] his son Baron who recommended appearance

[06:24] on platforms such as Aiden RZ drawn

[06:26] hundreds of thousands of views now Aiden

[06:29] sure gamer all this stuff but a lot of

[06:32] this if I was to hear someone for

[06:35] example celebrity gets on oh wow he was

[06:37] on Aiden great oh my God he was on Logan

[06:40] Paul and Mike m great sure influence

[06:43] yeah I can't believe Logan had him on I

[06:45] get

[06:46] it Jake actually broke down a 32-minute

[06:50] video to explain why he's voting I think

[06:54] that translates you get young voters to

[06:58] say that's right right that doesn't make

[07:01] any sense what are you talking about

[07:03] this doesn't make any sense Chris again

[07:07] the sport of politics how big you're in

[07:10] this space you've been in it your entire

[07:11] life your father's a two-term governor

[07:13] your brother's a governor so it's not

[07:14] like you how big of a deal was this for

[07:18] young voters to flip like this and be

[07:20] inspired to come out and vote for Trump

[07:22] so one of the rules in politics is do

[07:26] everything do everything be in yes mode

[07:29] go everywhere you can talk to anyone you

[07:32] can uh that has become less and less

[07:35] popular as people seek their Silo right

[07:38] now again this is also evidence of

[07:41] underperformance I'll start with saying

[07:43] bro vote to me I don't think is coming

[07:45] from a good place by the way I don't I

[07:47] don't think we got to talk about that

[07:49] defining it as broot I I see is what

[07:52] does that mean what is brote mean to you

[07:54] to to me I see it as a way of

[07:58] diminishing um

[08:00] what resonates with young men and I

[08:02] think it's a continuation of a very

[08:06] overt intentional strategy of bringing

[08:10] down young men I don't get that blaming

[08:13] them bro is to me it's it's it's oh you

[08:16] think it's a pejorative oh yeah I think

[08:17] it's a I okay okay and I'm okay with it

[08:21] I I don't I don't see who is called Bros

[08:24] I get called that you know I'm 54 years

[08:26] old you know and I see so you think when

[08:29] people label that they're they're trying

[08:30] to use it as a oh yeah because because

[08:33] it's never one of them I got it so when

[08:35] you're when they say these bro podcast

[08:37] he's going on like almost like why would

[08:40] you waste your time getting on it's an

[08:42] and it's a disrespect it's an extension

[08:44] of how how people in the media not to

[08:46] speak for a whole group obviously but

[08:47] you never hear anything good about Joe

[08:49] Rogan except his reach now do I see

[08:53] Rogan as any kind of functional

[08:55] equivalent to either of you guys no cuz

[08:57] you're thought leaders I may not not

[08:59] agree with your thoughts I may not uh

[09:02] you know I may not want to Echo your

[09:03] thoughts but you're thought leaders Joe

[09:06] has an amazing platform that you got to

[09:08] give him credit for having where he has

[09:09] guys like you on it that's that's the

[09:11] appeal his audience is not Independence

[09:14] his audience breaks right and that's

[09:16] fine that's fine but to be a pejorative

[09:20] and say these Bros like somehow it's bad

[09:22] to have young men wanting to vote for

[09:23] you I think is a mistake Trump did what

[09:26] you're supposed to do he went everywhere

[09:29] so should have Harris was Rogan going to

[09:31] be the same uh situation for her as for

[09:34] him no but that's the way it is you know

[09:36] when When Donald Trump at some point

[09:38] decides to come on news nation and sit

[09:41] down it's not going to be like he's

[09:42] sitting down with Newsmax or Fox News

[09:44] but you take it the audience gets where

[09:47] you are he love it he'll love it though

[09:48] that's the thing that he likes to be

[09:50] challenged if it's done from a good

[09:52] place in good faith was he invited oh

[09:55] yeah no as long

[09:57] as all the time though he likes it I

[10:01] agree although he likes he likes to

[10:02] deliver a cheap shot by the way fair

[10:04] enough but I think I think you'd do a

[10:06] good job if and if you came from a

[10:07] perspective of you want to make sure the

[10:09] American people have Clarity on what he

[10:10] believes right my my point is look I

[10:13] think he needs to sit down here's my

[10:15] feeling about it okay let's move on the

[10:18] Democrats have to process the

[10:20] Republicans had to process in the

[10:21] midterms process figure it out figure

[10:23] out what you want don't get overwhelmed

[10:25] with blaming things uh as as some kind

[10:27] of Battle of agendas which is is what

[10:29] the left is doing but that's their

[10:30] problem we have to be focused forward

[10:33] Trump should be talking about what he's

[10:35] going to do all the time can I stay on

[10:37] this topic I want to stay on this topic

[10:39] and I want to get your expertise on this

[10:40] topic so the reason why I'm talking

[10:43] young voters we're staying here with the

[10:45] young vs topic is I watch you

[10:50] know Super Bowl like right now pisses me

[10:53] off that uh Cincinnati Bengals are three

[10:55] and five and they've won most they've

[10:57] lost most of their games by less than a

[10:59] touchdown whatever

[11:00] 3534 Tom tells me their quarterbacks

[11:03] suck and I'm

[11:04] like okay he's a number one quarterback

[11:07] right now in yardage touchdown to

[11:09] interception I think he's number one or

[11:10] number two in that but they're three and

[11:12] five and they're not the way they're

[11:14] playing right now they're not going to

[11:15] do anything major now in NFL you could

[11:16] still make it to the playoffs and you

[11:17] could still be formidable later on it's

[11:19] all about momentum but one could watch a

[11:20] game and it could say well the

[11:22] differentiator in 2024 is XYZ it's the

[11:25] running game as is NBA Cleveland Cavs

[11:27] are off to a 120 record it doesn't

[11:29] matter when it comes on to the pla in

[11:32] politics right now a lot of events

[11:34] happened last 12 months I remember a

[11:37] year and a half ago I'm bringing guests

[11:39] here and we're having different

[11:40] conversations and a lot of people were

[11:42] still DeSantis they were even

[11:44] uncomfortable to be Pro Trump I would go

[11:48] to events and guys were kind of like

[11:50] whoa you got to be comfortable you know

[11:53] don't be too Pro Trump because you're

[11:55] even losing the conservative vote this

[11:56] was about a year and a half two years

[11:57] ago that was happening you have to kind

[11:59] of be like ah relax a little bit when

[12:02] you're being to to to yeah in primary

[12:04] mod bring it down a little bit right but

[12:07] then in the last 12 months specifically

[12:10] if this is a sport in the last 12 months

[12:12] to both of you guys what would you say

[12:15] were the defining moment where it

[12:16] flipped and by the way I'm not expect I

[12:18] I'd like to see one from both of you

[12:20] guys but also reasons for example

[12:23] Bobby's

[12:24] walkout okay we hosted that event I

[12:27] remember that that was uh that was

[12:28] turning I remember was it an a fist or

[12:31] was it a no but come on if you see those

[12:32] kind of kind of pyrot Technics you know

[12:34] who your ab is insane yeah so but but

[12:36] that that that's that's that's that just

[12:38] come X neilo that's well you you you

[12:42] come on Pat you know that's a turning

[12:43] you realize we've been in the business

[12:44] of doing events for a while and I would

[12:46] expect nothing less from a guy like you

[12:48] I've been at your event I see you in the

[12:49] back the guy works like 247 at his event

[12:51] running the whole show he's phenomenal

[12:53] but Bobby coming out that Alliance Tulsi

[12:57] musk coming out musk's 2.1 billion

[13:01] impression on X Rogan's

[13:04] podcast assassination attempt all the

[13:07] the younger voter going out there

[13:09] getting the Tik Tock folks if you were

[13:12] to say a few of the events in 2024 that

[13:14] led to Trump making the greatest

[13:16] comeback of all time what would you say

[13:18] that was I I I I have to pick a couple

[13:21] uh the first of which was Elon musk's

[13:22] purchasing of

[13:23] Twitter and and I believe that for many

[13:26] reasons because it allowed for you put

[13:28] that as one yes I I think I agree I

[13:32] think I agree I do I do and the reason

[13:34] being is that you saw a national popular

[13:36] vote tilt a certain way which is

[13:38] indicative that the entire country is

[13:40] consuming information differently right

[13:42] this was not just a regional tilt it's

[13:44] not just that Trump ran a better

[13:45] campaign in Pennsylvania which he did

[13:47] it's not just that we chased more votes

[13:48] in Arizona which we did it's that the

[13:50] whole country is consuming information

[13:52] that makes them view things differently

[13:54] now you could say oh because it's

[13:55] inflation all that sort of but national

[13:58] public polling that there was this

[14:00] moment where the country started to care

[14:01] more about immigration the country

[14:03] started to care more about what's

[14:04] happening in Ukraine public attitudes

[14:06] were changing and I believe that is

[14:08] because we had a platform that finally

[14:11] allowed freedom of speech because all

[14:12] the other ones were clamping down on it

[14:15] so I think that's number one and then

[14:17] number two I think it would be the

[14:19] indictments of Donald Trump starting

[14:21] which when the Rubicon was crossed when

[14:24] Alvin Bragg indicted Donald Trump in New

[14:26] York for this ridiculous just concocted

[14:30] pile of garbage that no one could

[14:32] explain and Donald Trump was then viewed

[14:36] correctly as a martyr by his supporters

[14:39] and a sympathetic figure to the people

[14:41] who couldn't afford groceries and for a

[14:43] a regular person the equation of the

[14:45] formula was built I can't afford stuff

[14:47] that I used to and the guy I've been

[14:49] told to hate is now facing prison time

[14:53] that that doesn't make sense to me and

[14:55] so then what happened is that regular

[14:57] everyday people would go turn on the

[14:59] networks they say Okay help me

[15:01] understand this MSNBC help me cuz a lot

[15:04] of people would give the benefit of the

[15:05] doubt they said okay and they heard

[15:07] nothing but he's a Nazi he's a threat to

[15:10] democracy and he must be locked up and

[15:12] regular people didn't buy that and then

[15:14] where did they go pbd X to Twitter and

[15:17] they saw a different story and so I

[15:19] could keep on going and then finally the

[15:21] day what day did Elon Musk endorsed

[15:23] Donald Trump July 13th the day that

[15:26] Donald Trump got shot in Butler

[15:27] Pennsylvania and I I the hand of God was

[15:29] on Donald Trump I really do I believe

[15:31] that it was one it was one millimeter

[15:33] that you know saved his life but then

[15:35] Elon Musk going all in you know this I

[15:37] mean I I I I'm read elon's book The

[15:40] Walter isacson W it's unbelievable he

[15:43] he's like a laser beam when Tesla's not

[15:45] hitting its objectives he sleeps on the

[15:47] floor of the Tesla fact the Giga Factory

[15:50] until it's done if the Rockets aren't

[15:51] getting up on time he dedicates his

[15:53] whole life if he wants Donald Trump to

[15:55] go to the White House what did he do he

[15:57] lived in Pennsylvania for 45 days

[15:59] straight and dedicated his fortune his

[16:01] time his energy like a laser beam

[16:03] nothing else mattered and when you had

[16:06] that kind of focus from obviously the

[16:08] highest capacity person on the planet

[16:10] coupled with Donald Trump you're you're

[16:13] talking about a a force multiplier the

[16:15] likes of which that literally in my

[16:17] opinion saved civilization Chris what

[16:19] would you say I like the phrase uh Force

[16:23] multiplier uh that's absolutely what

[16:25] social media is I agree with your

[16:27] analysis about people

[16:29] uh using social media as much as any

[16:33] media now uh now there's a problem with

[16:37] that because social media is not as

[16:41] reliable uh on a lot of levels um

[16:44] Independent Media uh depends on the

[16:46] outlet uh what the vetting is what the

[16:48] structure is but yes that was a big

[16:51] factor the social media component of the

[16:54] dialogue is very important um Chris

[16:58] Wallace leaving CNN to go start a

[17:00] podcast and like people saying oh this

[17:02] is a watershed moment well no it is

[17:04] depends what he does with his podcast by

[17:07] way he's probably not going to do very

[17:07] well but I'm saying right because it

[17:09] could Fade Into because what it has done

[17:11] very well well Fringe and dissenting

[17:14] voices have done very well in that space

[17:16] Fringe don't as a pejorative not as a

[17:18] pejorative uh people on the outside of

[17:20] the spectrum of thought correct um

[17:22] non-main Party People yes okay so what

[17:25] do I think if I had to pick it and I get

[17:28] why you mitigate it cuz it's more than

[17:30] this but if I have to pick a pivot point

[17:33] it was the inflation narrative because

[17:35] what happened was the left got caught in

[17:37] a space of trying to convince you that

[17:40] you weren't paying more for things and

[17:42] that that wasn't really a problem and

[17:46] that's a very tricky space I would have

[17:48] a famous conservative come on every week

[17:50] named Bill O'Reilly and his analysis

[17:52] would would begin and end with the gas

[17:55] pump and the grocery store and I say

[17:57] yeah but what about that he said

[17:59] gas is higher than it

[18:01] was groceries are higher rent mortgage

[18:05] higher there's your nut that's your nut

[18:08] and we haven't even included uh health

[18:10] care costs yet which also went up so

[18:13] when all of those things are worse now

[18:17] and they're telling you that the guy

[18:19] where they were better is the problem it

[18:22] doesn't compute that's what I thought

[18:24] was a big pivot point and of course

[18:26] there are hundred other things that went

[18:27] into it Jordan Peterson's right there

[18:28] there's never a single Factor

[18:29] explanation for a complex situation um

[18:33] that to me but we can pinpoint causes

[18:34] set in motion for sure um she they

[18:36] couldn't get away from that reality

[18:38] thanksgiving's around the corner

[18:40] Christmas is around the corner there was

[18:41] a moment that camea was uncomfortable

[18:43] saying Merry Christmas she wanted to say

[18:44] happy holidays Rob can you play this

[18:46] clip go and play this clip for the

[18:47] audience go ahead and when we all sing

[18:49] Happy Tunes and sing Merry Christmas and

[18:52] wish each other Merry Christmas these

[18:54] children are not going to have a merry

[18:56] Christmas

[18:58] how dare we speak Merry Christmas how

[19:01] dare we okay you can pause it right

[19:03] there so guess what I want to say Merry

[19:06] Christmas this Christmas very simple and

[19:09] if you are confident enough to say it as

[19:11] well we had a very deep deep discussion

[19:14] because not everybody that works here is

[19:15] Christian would say listen guys we want

[19:17] to create merch that's very bold that

[19:20] says Merry Christmas with maybe some

[19:21] scripture in it let's see if we have an

[19:23] audience for Pat I don't know if it's a

[19:25] good idea and all this other stuff

[19:26] that's what I stand for you want it

[19:27] great you don't want it I toally get it

[19:29] but if you're watching this and you want

[19:31] to get a Merry Christmas hat you go to

[19:33] Starbucks and you got the S I just want

[19:34] to see the reaction he's smile you go to

[19:37] work you got a Merry Christmas hat you

[19:38] got to take that hat off right hey you

[19:40] you want another hat here you want some

[19:41] of the ugly sweaters that we have here

[19:43] Rob can you show some of the stuff that

[19:44] we got here you want to get some of the

[19:46] stuff for your kids shirt future looks

[19:49] bright Merry Christmas gear is

[19:50] officially here and if you're bold

[19:53] enough to do it and order it and again

[19:57] you place any orders of this we're going

[19:58] to put some future looks Sprite

[20:00] ornaments in the order for you limited

[20:02] edition custom that we have for the

[20:04] first 100 that place the order if you're

[20:06] bold enough and you're comfortable going

[20:07] out there telling people Merry Christmas

[20:10] and you're a value tainer that believes

[20:12] the future looks bright go place an

[20:14] order and let's make some people

[20:16] uncomfortable or comfortable this

[20:18] Christmas with saying Merry Christmas

[20:20] having said that let's get right into it

[20:21] Charlie and by the way you can go to VT

[20:23] mer to place the order if you enjoy this

[20:25] video you want to watch more videos like

[20:26] this click here and if you want to watch

[20:28] the entire podcast click here

[20:34] [Music]