Turning Point's Answer to the Super Bowl Halftime Show

Showing 4 Super Bowl Halftime Show videos from Charlie Kirk's video collection.

The Super Bowl Halftime Show became a flashpoint for Turning Point USA after the NFL selected Bad Bunny to headline it, a choice Benny Johnson and others criticized after the Puerto Rican artist was photographed sitting during the national anthem at Yankee Stadium, arguing the league was ignoring an available roster of patriotic American performers. In response, Turning Point USA announced the All-American Halftime Show, a pro-family alternative performed in English and framed as a counter to what Charlie Kirk had criticized for years as an increasingly indulgent spectacle. Jack Posobiec led the effort to build the event from scratch in roughly three months, describing licensing obstacles, music-industry resistance, and a last-minute block on streaming through X, before the broadcast, featuring Kid Rock and Lee Brice among others, drew tens of millions of viewers and became one of the largest livestreams the platform had recorded. The event took on added meaning after Kirk's assassination, with the broadcast opening with a direct tribute to him and Turning Point framing the show's unexpected success as validation of the audience Kirk had spent years arguing existed for explicitly patriotic, faith-centered entertainment outside mainstream network programming.