Erika Kirk & TPUSA Have Lost Their Minds

[00:02] Can you believe

[00:07] how Erica Kirk

[00:10] and TPUSA

[00:13] in 131 days roughly since Charlie was

[00:18] dispatched, killed, removed in 131 days.

[00:24] Can you believe how they have screwed up

[00:28] everything?

[00:30] I it I mean, let me rephrase this. If we

[00:34] went back in time, okay, at the time

[00:38] that this happened and I said, "Okay, I

[00:42] want you," this is a weird thought

[00:45] experiment, but I want you to go back in

[00:46] time and I want you to control

[00:50] what happens with Erica or TPUSA or or

[00:53] the the the the reactions. I want you to

[00:57] screw it up

[01:00] as much as you possibly can. I want you

[01:03] to take Charlie's legacy and destroy it.

[01:06] The advances, the the the successes of

[01:09] TPUS8, destroy it. The reputations, the

[01:12] names, destroy it. The fundraisers,

[01:14] destroy it. The donors, destroy it. Take

[01:17] her image, destroy it.

[01:21] and turn her into from the from this

[01:24] kind of an interesting loving mother to

[01:27] this laughingtock, maybe a spook, maybe

[01:30] who knows this step for life. I expect

[01:33] her just to pull the the mask down and

[01:35] there these gears or something. What is

[01:38] this? You could not have gone back in

[01:40] time and screwed up more than what

[01:45] they've done every single day. She

[01:49] should have just gone away.

[01:53] Forget it.

[01:55] But since she since she was doing this

[01:57] and the dancing and the whole bit, now

[01:59] everybody's coming out and now they're

[02:01] threatening YouTubers. Look. Look

[02:07] what happened with TPUSA and Erica Kirk

[02:11] was not just one mistake. It wasn't just

[02:13] one thing. It was a chain reaction. It

[02:16] was a it was a it was a like an

[02:18] implosion. It was this cosmic this this

[02:21] this

[02:23] slumbolion of errata. One decision

[02:26] caused another problem. Then another and

[02:29] then another and then another. It was

[02:30] like boneheaded move cause boneheaded

[02:32] move and all unforced errors. And the

[02:34] sad part is that it didn't didn't have

[02:37] to happen. It could have been avoided.

[02:40] The first big mistake was treating the

[02:42] internet like a courtroom. Listen to me.

[02:46] It's your uncle Lenny talking here

[02:49] online. You don't you don't win by

[02:51] sending lawyers after people. Not with

[02:55] this crew. You win by explaining your

[02:57] side clearly and calmly. And the moment

[03:01] legal threats appear, that's it. Story

[03:03] changes. It's over. It stops being about

[03:05] facts and starts be becoming about power

[03:08] and and and you start looking guilty of

[03:12] something again. You cause attention.

[03:15] People begin asking who's trying to

[03:17] silence whom.

[03:20] That turned to they they they they

[03:22] turned to creator. They keep saying he's

[03:23] a small creator. Wolves are finest.

[03:25] These are this is not a small creator by

[03:28] any stretch of the imagination.

[03:30] But now he's a hero. He's a hero. He's

[03:33] Jonah Varc. He's Rosa Parks. He's he's

[03:36] uh he's uh Ellen Brachovich. He's

[03:39] whatever it is. I mean he is he is it.

[03:42] They created this and other creators are

[03:45] jumping in and in our little ecosystem,

[03:48] I hate that word. We jump in. What you

[03:51] do to to one of us, what you do to the

[03:53] least of my brethren, you do to us all.

[03:56] There was a guy named JC who said

[03:57] something like that. And now they're

[03:59] coming out of the woodwork. Everybody's

[04:01] talking about because they can't believe

[04:03] it.

[04:05] And you can tell by his by his reaction.

[04:08] He's he's he's almost like almost

[04:10] apologetic, almost scared. You can hear

[04:11] it in his voice. Well, let me tell you

[04:13] something. You've got the entire world

[04:15] now knowing who you are. And don't be

[04:17] surprised if somebody says, "Okay,

[04:21] somebody may donate some pretty serious

[04:22] legal services because whenever you have

[04:24] litigation, guess what? You have this

[04:25] thing called discovery." And that means

[04:28] that if there is an issue if in in if

[04:30] there is an issue that is placed in

[04:32] issue a fact allegations regarding

[04:36] financial uh shenanigans or whatever

[04:39] guess what you're entitled to with

[04:40] depositions and the like all of the

[04:42] record. So you just

[04:46] so whatever I I hope you're happy with

[04:49] this. If if it goes that far my advice

[04:52] stop it. Leave this man leave this side

[04:54] alone. Go home. Use the fact that

[04:57] America has the attention span of a nat

[04:59] to your favor. Social media pushed the

[05:01] drama. What what what what could have

[05:04] stayed small suddenly became a huge

[05:06] public fight. That's all people are

[05:08] talking about. And the second mistake

[05:10] was not understanding who they were

[05:12] dealing with.

[05:13] Wolves in Finance's YouTube creator is

[05:16] not like a newspaper reporter. He

[05:19] doesn't follow the same rules. He's more

[05:21] like a like a loudspeaker. But when you

[05:24] attack him, you don't you don't make him

[05:26] quieter, you make him louder and more

[05:28] powerful. TPUSA walked right into that

[05:32] trap. They didn't have to. They did it

[05:34] at least ostensibly. Back off. And then

[05:38] came something called the Stryand

[05:39] effect. You know that. This is when

[05:41] someone tries to hide or stop

[05:43] information

[05:45] and accidentally makes it more makes

[05:47] more people see it. It's named after,

[05:50] you know, Babent. Remember when she

[05:52] tried to remove a photo of her house

[05:55] from the internet? Well, before the

[05:56] lawsuit,

[05:58] almost nobody saw the photo, knew about

[06:00] it, but after the lawsuit, millions did,

[06:03] including where she lives, what she has,

[06:05] and the whole bit. So, the same thing

[06:06] happened here. Before legal action, only

[06:09] a few people were talking about it.

[06:11] After it, curiosity exploded. People

[06:14] started asking why leaders wanted

[06:16] something taken down. And even weak

[06:18] rumors felt stronger because the

[06:21] response looked defensive. Now add

[06:23] emotions to the situation and it blows

[06:26] up. This was happening after a political

[06:28] killing. That made people more

[06:31] sensitive, more suspicious, and more

[06:32] reactive. When official messages were

[06:35] were slow or confusing, people kind of

[06:38] filled in the blanks themselves.

[06:40] Screenshots spread, timelines were

[06:43] argued about, every small detail became

[06:46] a big deal. Another mistake was was

[06:49] turning leadership change into a show

[06:51] instead of a calm, secretive process.

[06:55] When a movement loses its main leader,

[06:58] the new leader needs to look steady and

[07:02] humble and qualified and not trying to

[07:05] grab the limelight with glamay dresses

[07:08] and you know the usual story and this

[07:12] this lacrimating larpish

[07:15] uh overdone Tammy Fay Baker routine. I'm

[07:18] sorry. We're past that. When things feel

[07:21] rushed or dramatic, people get nervous.

[07:24] It starts to look like branding instead

[07:26] of responsibility. And they also mix

[07:28] personal grief with business decisions.

[07:31] See, that's understandable emotionally,

[07:34] but publicly publicly it causes big

[07:37] problems. See, people begin to think

[07:39] decisions are being made for emotional

[07:41] or selfish reasons. The safer approach

[07:44] is boring professionalism.

[07:47] That didn't happen. Once donors started

[07:50] worrying and asking for refunds, the

[07:52] situation got much worse. And now the

[07:55] story was not just about rumors, it's

[07:57] it's become about trust. And every

[08:00] single day, Candace says, "I've got more

[08:02] screenshots." And there are other people

[08:04] who are going to be coming forward on

[08:06] the on the QT, maybe their own

[08:08] whistleblowers, who are going to tell

[08:10] you stuff. You I mean, TPUSA h what are

[08:15] they doing? What are they doing? this

[08:18] wasn't necessary.

[08:20] And when people lose trust, everything

[08:22] becomes harder to control. Another

[08:24] mistake was using technical language

[08:26] instead of being fully open,

[08:29] saying things like, "Well, we filed

[08:30] paperwork on that or we we had not

[08:33] audits, but

[08:36] per efforts or whatever the particular

[08:38] phrase was. It it might be true. I'm

[08:41] sure it is. But it doesn't make people

[08:43] feel claim. Look, let me let me explain

[08:45] something.

[08:47] I've never claimed there was any kind of

[08:49] fraud because I don't know anything

[08:50] about it. I haven't been studying this.

[08:52] I'm reacting to what's in the news. It's

[08:55] not my thing. I've never done an

[08:57] independent deep dive audit of TPOS. I

[08:59] might know the first thing about it. But

[09:01] that's not the point. It's not what you

[09:04] know is how do you feel? What does it

[09:05] look like? See, when trust is low,

[09:09] people want proof and documents and they

[09:12] want clear answers. They also,

[09:15] excuse me, treated this like like like a

[09:17] normal media problem. It was not. It was

[09:20] a crisis. It was a crisis about

[09:22] leadership and credibility. And acting

[09:24] like it was just another news cycle made

[09:26] them look disconnected, even more

[09:28] clueless and more shady.

[09:32] I don't know what's worse, guilty or

[09:34] shady. When big news organizations got

[09:37] involved, control was already gone.

[09:40] trying to use official letters to prove

[09:42] innocence or what. I don't know what it

[09:44] it created new suspicion. Some people

[09:46] started asking why responses came so

[09:49] fast and that created even more rumors.

[09:51] Old stories also come back. Oh my god.

[09:55] Now do in the past week, don't you know

[09:59] more about Erica Kirk than you ever did?

[10:01] Whose fault is that? By the way, I hate

[10:03] to break it to you. This isn't something

[10:04] you want people to know about. Uh well,

[10:08] you said this, but you said this. What

[10:10] about the boyfriend? About the what

[10:11] about China? What about wait a minute?

[10:13] And then there's four wuka four.

[10:16] And then November renaissance. My god,

[10:19] everybody. The whole base was

[10:23] you know how that works. Remember the

[10:24] old days CIA would have on this website

[10:27] if you're making a movie or a film, you

[10:28] could you can use CIA facilities

[10:31] to to actually use it as as a basis for

[10:35] movies and the like. They would actually

[10:36] help. But anyway,

[10:40] you see, when attention rises,

[10:43] people search the past. Old reports, old

[10:45] controversies, old boyfriends, old

[10:47] husbands, old this, old, and old

[10:50] mistakes get reused and everything gets

[10:52] mixed together into one big blob story,

[10:55] even if it doesn't fully connect. Then

[10:58] the internet shifted focus from money to

[11:00] personal life. People started digging

[11:02] into background details. Where did this

[11:05] person work? Who do they know? What what

[11:07] what projects were they part of? This

[11:10] happens every time attention grows.

[11:12] Because lawyers were involved, people

[11:14] felt allowed to dig even deeper. And

[11:17] like I said, you don't want litigation

[11:19] because that's discovery and you don't

[11:21] want that. Why do you want to do this?

[11:24] It's one thing if you're going to sue,

[11:25] you know, Elon Musk, but if you're going

[11:26] to sue him with all due respect to Mr.

[11:28] Wolves and finance, what are you kidding

[11:29] me? And but again, there there there's

[11:32] been no threat. There's been

[11:34] insinuations of something legal. It's

[11:36] done enough to scare him. So, for the

[11:38] record, nobody's actually sued or

[11:40] anything. And I think if you're wise, go

[11:43] away.

[11:45] They'll forget about this. They'll talk

[11:47] about Minnesota or they talk about

[11:48] Greenland or something else. But you

[11:50] keep this alive. And every time it goes

[11:53] on, every there you you know people I

[11:55] don't know this for a fact, but I

[11:57] wouldn't be surprised if people are

[11:58] calling Candace up all the time saying,

[12:00] "I've got screenshots. I got FA." I

[12:02] mean, you're like a million deep

[12:04] throats. By the way, deep throats with

[12:05] Alexander Heg, that's a different story.

[12:08] Now, old photos and old videos always

[12:10] are resurfacing. Small details become

[12:12] big headlines. Normal things started to

[12:15] to begin treated as suspicious. And

[12:18] regular career moves are called secret

[12:20] plans and creative projects were treated

[12:22] like hidden messages. Look, it's I know

[12:24] it sounds silly, I know, but it but it

[12:27] spreads because people like dramatic

[12:30] stories. They also fail to give one

[12:32] clear official biography and timeline

[12:34] and that's it. They just botched it. And

[12:37] when leaders don't provide a clean

[12:39] story, the internet creates its own

[12:42] version using guesses and screenshots

[12:45] and people filling in. And all you have

[12:48] to do is I swear to you, Erica, not that

[12:50] it matters. If you went one week, if you

[12:52] went if you went radio silent for one

[12:54] week, same thing for TPUSA, that might

[12:56] be enough.

[12:58] it it loses its oomph when you're not

[13:02] there every day talking about it and

[13:05] when you go after a YouTuber for

[13:07] whatever reason

[13:09] see this is this is

[13:12] see this also in yours to her benefit

[13:15] because they're they're doing this is

[13:16] like like the Breijone thing what is

[13:18] with you people you go after her you go

[13:20] after this guy is it true or is it not

[13:24] don't let me get started with that one

[13:25] that's a very complicated issue we'll

[13:27] talk about that

[13:29] But another mistake I want you to know

[13:30] about is was misunderstanding their own

[13:31] supporters.

[13:34] Their audience is naturally skeptical.

[13:36] They don't they don't trust polish

[13:38] statements. They legal threats look like

[13:40] like like trying to control the story

[13:42] instead of telling the truth. And they

[13:44] treated serious accusations and silly

[13:46] rumors the same way. See, that made

[13:49] everything seem important, even even

[13:50] things that weren't. And they also

[13:52] turned a again a a a YouTuber like

[13:56] Wolves in Finance into a into a national

[13:58] symbol. The story became about power and

[14:02] censorship and money and not just about

[14:03] one person. And people then started

[14:05] asking why this is happening now? Why

[14:08] this moment? Why this person? When

[14:11] leaders don't answer clearly, people

[14:14] make up their own answers. And there's

[14:16] also been a a brand problem. TPUSA

[14:19] promotes being young and rebellious and

[14:21] anti-establishment and this and that.

[14:23] But using what appears to be as being

[14:26] portrayed today, legal threats, it

[14:28] doesn't match the image. That's not the

[14:30] way you act. When actions don't match

[14:33] the brand, people feel lied to. Keep

[14:36] never lose sight of your brand. Personal

[14:39] gossip followed soon after. And once

[14:42] attention grows, people move from

[14:44] business issues to personal life. And

[14:46] some of it's unfair, some of it's silly,

[14:48] but it happens when leaders choose to

[14:50] escalate. The biggest lesson is this. In

[14:53] today's world where we live in right

[14:54] now, public figures get analyzed deeply

[14:57] and quickly. And everything everything

[14:59] online gets saved and shared. The only

[15:01] real protection is calm behavior,

[15:04] honesty, restraint. Instead, they choose

[15:07] to fight publicly. That didn't make the

[15:09] problem smaller. It made it bigger.

[15:11] Silence can be smart. It is smart. Calm

[15:14] professionalism will work. Being open is

[15:17] better than threatening people and also

[15:18] let it go away. They've got amnesia.

[15:20] They're going to forget about it. If

[15:22] leaders had stayed quiet early, shared

[15:26] clear financial information if they had

[15:28] to avoided legal threats or the

[15:30] appearance of threats and focus on

[15:32] steady leadership, most of the strange

[15:34] size stories, but never have

[15:36] materialized, never have grown. Instead,

[15:39] they made people more curious. And when

[15:41] you make these people serious, it's like

[15:42] stepping on an antill. Like fire ants in

[15:45] the south. It's just one little ant.

[15:47] When you get a thousand of them coming,

[15:48] crawling over your foot, it'll kill you.

[15:51] Don't forget, the internet also rewards

[15:53] curiosity with attention. See, once

[15:55] attention explodes, you can't take it

[15:57] back. See, that's the real damage. Not

[15:59] just not just headlines, not just

[16:01] rumors, but losing control of the story.

[16:04] And when that happens, the story

[16:06] controls you instead. So, let me tell

[16:08] you something. This is you're going to

[16:10] see them one day perhaps watch this or

[16:12] study this in Harvard Business School or

[16:14] whatever. You're going to see crisis

[16:16] management how not to do this.

[16:20] Remember what your story is. You had the

[16:22] perfect cover. This was a woman who lost

[16:24] her husband because she did and people

[16:26] were very careful and very generous and

[16:28] very very protective of her. Not now,

[16:31] too soon. But she never gave you the

[16:35] chance to grieve. She never gave you the

[16:37] chance. She jumped into it and right off

[16:40] the bat you said this is there's

[16:43] something wrong with this and you're

[16:45] right

[16:47] my friends. Thank you for your thoughts

[16:49] and comments. You have been terrific.

[16:52] Your stuff I mean it is oh my god. Go to

[16:55] the comment section read them. I put up

[16:58] I always put up five questions for you

[17:00] to kind of help you out kind of set the

[17:01] tone. I love your take on this. We will

[17:04] continue. Thank you very much. Please

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[17:18] know, to wherever we're going. Whatever

[17:19] the hell that means. I don't even know

[17:20] that what that means. But in any event,

[17:22] thank you. Thank you. Thank you. Thank

[17:24] you. Thank you. And and be honest with

[17:27] me, you love this stuff, right? You love

[17:31] it. There's so much depth to it. If

[17:34] remember if these people are shut up

[17:36] story' probably be over with. What are

[17:38] you going to say? 130. We're not even

[17:40] talking about Charlie anymore which is

[17:42] sad. Or who really dispatched him? But

[17:45] we will and we shall. Thank you my

[17:48] friends. Thank you so much. Thank you

[17:49] for your kindness for you and what you

[17:50] show my wife at Lyn's Warriors on

[17:52] YouTube as we fight the fight against

[17:54] human trafficking and child predation.

[17:56] Biggest issue there is. Until then, my

[17:59] friend, I ask you to comment. Oh yeah.

[18:02] As you see fit.