Billy Hallowell of CBN Explains the 36% Surge in Bible Sales Following Charlie Kirk's Assassination
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Billy Hallowell of CBN Explains the 36% Surge in Bible Sales Following Charlie Kirk's Assassination
CBN's Billy Hallowell joins the conversation to break down a Wall Street Journal report showing Bible sales in America rose 36% in the wake of Charlie Kirk's assassination, with 2.4 million copies sold in September according to BookScan figures. Hallowell and the host describe the moment as part of a broader spiritual awakening already underway across the country, arguing that the shock of Kirk's death pushed people to confront questions about good, evil, and meaning that scripture speaks to directly. They frame the assassination as a spiritual turning point comparable to how September 11th reshaped geopolitics, describing it as a moment when, in their words, a veil was lifted and the reality of spiritual conflict became visible in a way that statistics now confirm. Hallowell notes that pastors are also reporting increased church attendance and people accepting Christ alongside the rise in Bible sales.
The host opens by citing a Wall Street Journal report that Bible sales in America rose 36% since the previous October, in the wake of Charlie Kirk's assassination. Billy Hallowell of CBN confirms the figure, noting that 2.4 million copies of the Bible were sold in September according to BookScan data.
Connecting the Surge to a Broader Awakening
Hallowell frames the increase as part of a wider pattern of revival he says has been building across the country, arguing that the horror of Kirk's assassination prompted people to pause and ask fundamental questions about evil, life, and death, questions he says scripture speaks to directly. He says he is not surprised people turned to the Bible in response, but calls the scale of the percentage increase striking.
Describing a Spiritual Turning Point
The host describes the moment as spiritual rather than purely logistical or intellectual, suggesting that Kirk's assassination unveiled spiritual realities that had previously gone unrecognized. He compares the event to September 11th, describing it as a before-and-after moment, this time on a spiritual rather than geopolitical level, and says conversations with pastors confirm that something measurable has shifted.
Billy Hallowell's Closing Thoughts
Hallowell agrees that a veil has been lifted, arguing that witnessing evil directly, in this case Kirk's assassination, can snap people out of complacency and toward an awareness of spiritual conflict described in the Bible's Book of Ephesians. He adds that the rise in Bible sales has been accompanied by reports from pastors of increased church attendance and people accepting Christianity, describing the broader moment as unlike anything seen before, despite its origin in tragedy.
