Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
Explores how companies achieve greatness by thriving amid uncertainty through disciplined leadership and innovation.
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Print Length:
396 pages
Publication Date:
October 11, 2011
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
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In this follow-up to "Good to Great," Jim Collins and Morten T. Hansen explore why some companies succeed amid chaos and uncertainty while others fail. Based on nine years of rigorous research, this 396-page book published October 11, 2011, presents principles that enable enterprises to thrive despite unpredictable environments. Through compelling stories and data-driven analysis, the authors reveal how disciplined leadership, empirical creativity, and productive paranoia contribute to remarkable performance. This volume is a must-read for business leaders seeking resilience and greatness in volatile markets. Reading age: 18+, Book 5 of 6.
