Low-Propensity Voters: How Turning Point Built Its Ground Game

Showing 5 Low-Propensity Voters videos from Charlie Kirk's video collection.

Low-propensity voters, people eligible to vote but historically unlikely to actually cast a ballot, became the specific target of Turning Point Action's 2024 ground game, with COO Tyler Bowyer describing how the organization chased more than 200,000 such voters in Arizona alone, a figure exceeding Trump's eventual margin of victory in the state and replicating a Democratic ground-game model Bowyer says Turning Point built out in roughly eighteen months. Grassroots organizer Cliff Maloney describes a parallel effort in Pennsylvania, hiring 120 full-time ballot chasers to work the state's fifty-day mail-in voting window specifically targeting disengaged voters using Turning Point's own data tools. Charlie Kirk reads an email on air from a supporter named Samantha describing how she personally registered twelve unregistered college-age women to vote during a single lunch hour after noticing their Trump-supportive comments in a nail salon waiting room, using the anecdote to argue that individual voter-registration efforts, multiplied across a large audience, can meaningfully shift close elections. Kirk frames this low-propensity voter strategy as a deliberate structural advantage Republicans achieved for the first time in decades during the 2024 cycle.