Alex Clark Reveals How Make America Healthy Again Won The 2024 Election For Trump

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Alex Clark Reveals How Make America Healthy Again Won The 2024 Election For Trump

Alex Clark, host of Culture Apothecary and six-year Turning Point USA team member, explains how the Make America Healthy Again movement became one of the defining factors in Donald Trump's 2024 victory. From her early warnings about health and wellness being crucial to female voters, to witnessing RFK Jr.'s endorsement in Glendale, Arizona, Clark has been at the forefront of this cultural shift. She breaks down the monumental wins already achieved under the Trump administration, from removing artificial food dyes to vaccine reform, while sounding the alarm on a dangerous chemical liability shield that threatens to undermine everything the movement has fought for. This conversation explores why MAHA resonates with millions of new voters, especially women, and what Republicans must do to keep this coalition intact heading into the midterms.

Categories: Interviews
September 20, 2025

From Pop Culture to Health Revolution

Alex Clark's journey with Turning Point USA began in 2018 when she attended the Young Women's Leadership Summit as a regular attendee. After Turning Point followed her on Instagram, she pitched an ambitious idea: a show blending pop culture and politics called Popitics. It became Turning Point's very first show, offering young women a digestible way to hear conservative ideas through celebrity and entertainment stories, especially during the pandemic when she used the platform to call out BLM and other cultural movements.

But during the pandemic, something shifted. When vaccine mandates began rolling out, Clark experienced what she describes as a spiritual disturbance. She had never thought about Big Pharma before, never even heard the term. Growing up in a conventional, ultra-processed food household far from the raw milk lands of California or Indiana, health and wellness weren't on her radar. But the idea that people could be forced to take a vaccine to participate in public life struck her as fundamentally wrong—even demonic.

That moment sent her down a rabbit hole. She started reading everything she could find about Monsanto, the American Heart Association, corruption in health agencies, and the food system. As she interviewed experts with counterculture perspectives on her podcast, she began pivoting toward health and wellness topics. By February 2024, she approached Turning Point with a bold proposal: rebrand the entire show to focus on health and wellness because she believed it was the future of conservatism and the Republican Party's appeal to women.

Charlie Kirk's Immediate Support

Not everyone was convinced, but Charlie Kirk didn't hesitate. Just as he had greenlit her pop culture show without question, he immediately approved the health and wellness rebrand. Kirk trusted Clark's instincts because everything she had predicted about reaching young women had been right so far. He gave her full creative freedom—something Clark notes is rare in conservative media.

At the Young Women's Leadership Summit in June 2024, Clark stood on stage and declared that health and wellness was the future for winning female voters. Two months later, in Glendale, Arizona, RFK Jr. endorsed President Trump and announced the Make America Healthy Again agenda. Clark was front row. Earlier that day, she had met Trump backstage and told him to keep talking about food and pharma because it was the biggest issue with undecided female voters. Trump responded cryptically: "You're going to be very excited."

When Trump walked out with RFK Jr., Clark's reaction was visceral—jumping, screaming, fist-pumping like she was at a Taylor Swift concert. Trump looked directly at her, pointed, winked, and gave a thumbs up as if to say, "I told you." She had planned the Culture Apothecary rebrand without any knowledge that RFK Jr. would partner with Trump or that MAHA would become a national movement. She simply saw in her download numbers that these topics resonated deeply with women.

The Explosion of Culture Apothecary

After RFK Jr.'s endorsement, Clark was invited to testify at the Senate with him in September. Culture Apothecary, which had just rebranded two weeks prior, exploded in popularity. The numbers were so dramatic that Kirk asked his team to verify them multiple times—they ran the numbers seven times before confirming the show's meteoric rise. The show now has over 40 million downloads, and in just the last month, Clark's Instagram accounts combined have generated over 40 million views.

Clark explains that the MAHA movement isn't just about conservatives anymore. At the Young Women's Leadership Summit in June, something unprecedented happened: women approached her saying they had never attended a conservative event before but came specifically because of MAHA. They were hesitant, still figuring out their political identity, but they were there. Clark chose the theme "Welcome Home" for that conference because she understood these women represented millions of new voters in the talking stage with the conservative movement—not yet in a committed relationship.

Understanding the MAHA Movement

So what exactly is MAHA? For millennials especially, it's a reckoning with decades of being lied to. This generation grew up as the vaccine schedule exploded, GMOs were introduced into the food system, and the food pyramid taught in schools was bought and paid for by industry rather than based on actual health guidelines. They were told fat was bad, red meat was dangerous, butter should be avoided, and seed oils and ultra-processed foods were the convenient, healthy choice.

Young women were routinely put on hormonal birth control as a catch-all solution for everything from cramps to acne, without informed consent about the risks. Being on the pill for nine or more years increases the risk of developing an autoimmune disease by 230% or more. It quadruples the risk of anxiety and depression. And critically, it masks symptoms of conditions like endometriosis and polycystic ovarian syndrome, indirectly contributing to rising infertility rates that climb 1% every year.

Chronic disease is touching everyone. Nearly half of teenagers in the United States are obese. Type 2 diabetes—once called adult-onset diabetes—is now so common in children that the name was changed. Non-alcoholic fatty liver disease is appearing in kids. Weight loss medications like Ozempic are being approved for children as young as six, creating lifetime pharmaceutical dependencies. The same industries telling people what to eat and what medications to take are able to capture the science, buy the studies, and select the scientists who promote their products.

President Trump Keeps His Promise

After winning the 2024 election, President Trump faced enormous pressure from pharmaceutical companies. He told Kirk at Mar-a-Lago that he was getting constant phone calls from Pfizer, AstraZeneca, Moderna, and Johnson & Johnson. Lobbyists wanted to limit RFK Jr. to heading some panel that would generate headlines every six months but have no real power. Instead, Bobby asked for the entire Department of Health and Human Services—and Trump gave it to him.

The result? RFK Jr. is now the most popular cabinet member by far, with a 58% approval rating that crosses party lines. MAHA has not only survived the election—it has strengthened and grown. The Democratic Party has shown no interest in embracing health and wellness, positioning themselves as the party of processed foods, obesity, and pharmaceuticals.

Monumental Wins in the First 60 Days

Clark argues that the cumulative health work accomplished by this administration in its first 60 days exceeds any other administration in presidential history. Here are the major victories:

  • Removed artificial food dyes, which cause behavioral issues in children and have carcinogenic effects
  • SNAP reform to improve nutritional quality in food assistance programs
  • Operation Stork Speed examining what's allowed in infant formula
  • Vaccine reform including canceling mRNA vaccine contracts
  • Ending requirements that COVID vaccines be given to pregnant women and children
  • Restoring academic freedom at the NIH
  • Acknowledging and tracking vaccine injury for the first time
  • Fixing the GRAS loophole where food companies could self-certify additives as safe without FDA approval or notification
  • Full review of food additives banned in other countries but allowed in the US
  • Bringing back the Presidential Fitness Test for elementary students
  • Creating an official standardized definition of ultra-processed food
  • Developing new nutritional guidelines not bought and paid for by industry

 

The Presidential Fitness Test is particularly significant because MAHA is fundamentally a cultural issue, not just a policy one. Teaching children about real health, exercise, and nutrition in elementary school embeds these values into American culture and creates accountability for the food served to kids.

The Looming Threat: Chemical Liability Shield

But Clark sounds an urgent alarm: all these gains are threatened by legislation that would grant sweeping legal immunity to foreign chemical companies for over 57,000 chemicals. This would prevent Americans from holding companies accountable for health damages—exactly what was done with vaccine manufacturers.

Bayer, a German company, is currently facing $16 billion in settlements for glyphosate cancer litigation related to Roundup. They are losing court cases because of overwhelming evidence linking glyphosate to non-Hodgkin's lymphoma. Rather than reforming their practices, they want legal immunity to continue making people sick without consequence.

Another chemical, paraquat, manufactured by a Chinese company, is tightly connected to Parkinson's disease. This pesticide is banned in China but sprayed on American crops. Now Chinese manufacturers want legal immunity when Americans develop Parkinson's from their product. Clark warns that people living near or on golf courses should be especially concerned.

This legislation is moving through federal laws, state bills, EPA rule changes, and Supreme Court intervention. It has already passed in North Dakota and Georgia, making it nearly impossible to sue chemical manufacturers for illness caused by chemical exposure. Most alarmingly, Section 453 of the House Appropriations Bill contains an immunity shield—and it's Republicans, not Democrats, pushing for it.

A Call to Action Before Midterms

Clark emphasizes this is not just about being poisoned without recourse—though that alone should be enough. This is about the millions of new voters, especially MAHA moms, who came to the conservative movement specifically because of the health and wellness message. These voters are watching Republicans in Congress flirt with chemical liability shields and wondering if everything they were told was a lie.

The conservative movement won these voters. Now Republicans risk losing them right before the midterms by turning their backs on the very issue that brought them into the fold. Clark urges everyone to call their congressional representatives daily and demand they vote no on the appropriations bill as long as Section 453 is included. Alternatively, people can go to stoppoison.org for legislation updates and instructions on contacting both federal and state legislators.

Even setting aside the poison aspect, this is crony capitalism at its worst—a big company seeking to avoid accountability. Every time an industry is indemnified, bad behavior follows. This interferes with states' ability to protect their residents by overriding stronger state-level consumer protection and tort laws.

MAHA Will Transcend MAGA

Clark believes MAHA will outlast MAGA. This movement doesn't end in 2028. It continues regardless of who occupies the White House. If conservatives champion it, this coalition can belong to them. A new MAHA report is currently in draft form, and while mainstream media outlets like The New York Times are reporting on incomplete versions, Clark has heard promising details behind the scenes. The report includes a specific section on the importance of healthy soil, suggesting the government won't be eager to protect chemical companies. It also alludes to getting pharmaceutical ads off television—something only New Zealand and America currently allow.

These ads aren't designed to convince consumers to buy drugs. They purchase goodwill with media companies and come with full tax deductions. Unlike other advertisers who carefully measure ad performance and placement, pharmaceutical companies simply place ads wherever because the goal is ensuring media outlets remain friendly in their coverage. Removing these ads would eliminate a major conflict of interest in journalism.

Simple MAHA Health Hacks

Clark offers three easy health habits everyone should adopt:

  1. Open windows every day for at least 20 minutes. Chemicals and products inside homes create more pollution than what's outside, so airing out the house is crucial.
  2. Never wear shoes inside the house. What's on the bottom of shoes is more dangerous than what's on a public bathroom toilet seat.
  3. Wake up within 30 minutes of sunrise and go outside. The infrared light helps set circadian rhythm, leading to better sleep and overall health. People even lose weight from this practice.

 

On sunscreen, Clark notes that eliminating ultra-processed foods and seed oils from your diet reduces how much you burn. Getting infrared light in the morning and sunset walks help your body handle intense midday sun better. If you do use sunscreen during peak hours (noon to 2 p.m.), choose mineral-based options, never chemical sunscreens which contain cancer-causing ingredients. Many sunscreens were recalled last summer for causing cancer.

Clark hasn't eaten fast food, including Chick-fil-A, in years. She avoids it entirely under any circumstance, opting instead for grocery store food when necessary. Her top supplement recommendation is magnesium, particularly magnesium glycinate. It's essential for digestion, helps dramatically with period cramps when taken the week before menstruation, and improves sleep. Most people are deficient. She also recommends vitamin D3 K2.

Charlie Kirk adds his own simple MAHA principles: sleep is the most underrated superpower and Americans sacrifice it to their own detriment. Walking is underutilized—take phone calls while walking. And the West dramatically overeats, consuming way too much food for no good reason. Stopping when 75% full makes a significant difference.

The Future of the Movement

Alex Clark has become one of the most influential voices for young women in America, particularly in the health and wellness space. The Guardian ran a hit piece claiming she wants to make all women "thin, fertile, and Republican"—a description Clark finds hilarious and wants to turn into a marketing campaign. Her success demonstrates that when conservatives listen to their audience, find issues the media ignores, and go all in on them, seemingly niche topics can become election-deciding movements.

MAHA represents millions of voters in a talking stage with conservatism—assessing whether they want to make it official. If Republicans are serious about winning midterms and future elections, they cannot abandon these MAHA moms and the broader coalition that cares deeply about these issues. The chemical liability shield legislation represents a critical test of whether the party will keep faith with this movement or betray it for corporate interests.

Clark's message is clear: MAHA isn't going anywhere. The question is whether Republicans will continue to champion it or fumble one of the most powerful coalition-building opportunities in a generation.

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