Brett Cooper on Sydney Sweeney's Gambling Ad and the Vice Industries Normalizing Sin

[00:00] All right, guys. So, I'm filming this on

[00:01] Wednesday afternoon. The NFL is back

[00:03] tonight. Football season is back. Sports

[00:06] sports season is back IN FULL SWING.

[00:08] >> SPORTS.

[00:09] >> AND SYDNEY Sweeney and her team just

[00:10] dropped a new ad for her latest, her

[00:13] newest business venture. She is joining

[00:15] the already significant cohort of

[00:17] celebrities and athletes who are

[00:19] promoting online gambling. I mean,

[00:21] what's new? It feels like that line in

[00:23] Double Wear's Prada where Miranda goes

[00:25] florals for spring. How groundbreaking.

[00:27] Like, that is what I feel right Now, I

[00:29] mean, at this point, everyone in their

[00:30] mother is taking money from these

[00:31] gambling companies. It is only ramping

[00:33] up more as football season starts. So, I

[00:35] cannot say that I was particularly

[00:37] shocked by this whole endeavor, but it

[00:39] does seem to warrant a bigger

[00:41] conversation about where Sydney is

[00:42] apparently wanting to take her brand due

[00:44] to her involvement in all of these sin

[00:47] categories. And she's certainly not

[00:49] turning out to be the girl next door

[00:51] American sweetheart that so many

[00:52] conservatives wanted her to be. Now,

[00:54] before we dive into this story, I want

[00:55] to thank you guys for being here and

[00:56] remind you that I am going on tour this

[00:58] fall. We have all of the dates and where

[01:00] you can buy tickets on my website. Go to

[01:01] redcooper.com to check it out. You can

[01:03] also click the link in the description

[01:04] below to see all the dates and buy

[01:05] tickets there. I'd love to see you out

[01:07] there. So, if I'm coming to a city near

[01:08] you, please come. It'll be so much fun.

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[01:19] right, so early this morning, meaning

[01:20] early Wednesday morning, Sydney Sweeney

[01:22] and Novig dropped a very risque

[01:25] marketing campaign on socials. Now, I

[01:27] want you to watch this, but viewer

[01:28] discretion is very much advised. If you

[01:31] do not want to watch it, if you have

[01:32] children around, just thank big boobies

[01:35] and vaults. All right, here we go.

[01:37] Thinking no sports. Prove it. No big is

[01:42] just sports. So they wanted to show just

[01:46] sports. You can trade this sport

[01:51] or this

[01:52] sport sports sports sports [music]

[01:54] sports sports sports. No betting on wars

[01:58] or deaths and no politics. Just [music]

[02:00] you takes on sports.

[02:06] All right. So there you have it. It is

[02:07] apparently disrupting the landscape.

[02:09] It's only focusing on sports because

[02:10] obviously apps like Poly Market and Khi

[02:13] have gotten into trouble, especially in

[02:15] the political world where people are

[02:16] betting on political events. They're

[02:17] betting on wars. Now we have people in

[02:19] government allegedly having insider

[02:21] information and betting on things.

[02:22] They're betting when people will die.

[02:24] It's obviously very sad and corrupt in

[02:26] ways. Very much a black pill, but

[02:28] obviously it it's everywhere. So, this

[02:31] app is trying to do something

[02:32] revolutionary in just focusing on sports

[02:35] and just speaking to one demographic of

[02:37] guys that just want to bet on sports.

[02:39] Now, I had gotten a bit of a heads up on

[02:41] this entire ordeal and I had received

[02:43] texts saying, "Oh, Brett, just watch

[02:45] what's about to happen. Like, prepare to

[02:47] be outraged. Like, this is going to be

[02:48] crazy." But honestly, I took one look at

[02:50] this ad this morning and I scrolled on

[02:52] by it because I didn't think that this

[02:54] was what I was supposed to be outraged

[02:56] about. And like, don't jump down my

[02:57] throat yet. I promise we're going to

[02:59] talk about why online gambling is bad,

[03:01] why I don't like what she's doing. But I

[03:03] was expecting something a little more

[03:05] out there because at this point I'm kind

[03:07] of numb to seeing Sydney Sweeney naked.

[03:09] You know what I mean? Like we've all

[03:11] seen her boobs. So I didn't think that

[03:13] this was anything special or new. I mean

[03:15] like they're literally everywhere. And

[03:16] by the way, speaking of the Titans play

[03:18] this weekend, so tits up for Titans and

[03:20] Sydney apparently. Also Dolly Parton,

[03:22] rest in peace. Anyway, all right. So

[03:23] obviously as I am sure they intended,

[03:26] the internet went wild. This ad was

[03:28] posted a mere three hours ago now as of

[03:30] the time that I'm filming this and it

[03:31] already has over 7 million impressions.

[03:33] For example, one person said, you know,

[03:35] respect to SID for always just going

[03:37] tits out. Another person said, watch the

[03:39] ad on mute and no subtitles. Looks good.

[03:41] No idea what they sell. Don't care.

[03:43] Somebody else said, at support, please.

[03:45] I only want these kinds of ads. And then

[03:47] another person said, lol. She is really

[03:48] selling her body without selling her

[03:50] body, isn't she? And yes, that is kind

[03:52] of the through line here. I have a lot

[03:54] of thoughts on this this new business

[03:56] venture, the ad, the whole thing. You

[03:58] guys can let me know what you think. But

[03:59] it does seem very obvious to me that her

[04:01] or people on her team, which we will get

[04:03] to very shortly, have positioned her

[04:06] very happily as the poster child for

[04:08] controversy between her very out there

[04:10] and risque role on Euphoria, the jeans

[04:12] ad last year with the whole Nazi thing

[04:14] and how they didn't run away from that

[04:15] at all. In fact, she looked journalists

[04:16] in the eye and said, "I really don't

[04:18] care. That seems like a you problem."

[04:19] The selling of bathwater soaps with Dr.

[04:21] Squatch launching a lingerie brand

[04:23] called I think it was Siren last year.

[04:25] Like she wants people to look at her.

[04:27] She wants to get people talking. Now,

[04:30] interestingly, this is something that a

[04:31] lot of people in Hollywood and the

[04:33] Hollywood, you know, reporters and

[04:35] journalists from their high horses, they

[04:36] have, you know, turned their nose up at

[04:38] this and they've given her a lot of

[04:39] flack for it, saying, you know, you've

[04:40] diluted your brand, you've cheapened

[04:42] your brand, you know, she has become a

[04:43] marketer instead of an actress. And

[04:44] honestly, I think that that is very

[04:46] fair. I don't think that they should be

[04:48] saying that from their high horse

[04:49] because I mean, they're all

[04:50] propagandists at this point. But I do

[04:51] believe that the criticism is fair. Now,

[04:53] I've also heard people say, and I've had

[04:54] discussions about this in my personal

[04:56] life, but people saying that this was

[04:57] just, you know, kind of the path that

[04:59] she was going to have to go down after

[05:00] launching her career with a show like

[05:02] Euphoria and having a role like her role

[05:04] in that where she was fully naked on

[05:06] screen multiple times. Her character

[05:07] later even becomes an only fan star. She

[05:09] was like squarely put in the sexy dumb

[05:12] blonde with big titties box. Like that

[05:14] is how she launched her career. That is

[05:15] what she's known for. She was never

[05:17] going to get out of that. So obviously

[05:18] she just had to continue down this path

[05:20] with naked advertisements with

[05:23] footballs, whatever it is. But I

[05:25] personally think that that might be a

[05:26] little bit of a copout. And I do want to

[05:28] push back on this idea that she's just

[05:29] been left with no options. Because up

[05:31] until recently, and by recently I mean

[05:32] in the last year, year and a half or so,

[05:34] even though Sydney was doing that on

[05:36] screen, even though she was the girl who

[05:37] was naked in Euphoria, there was a

[05:39] fourth wall between her and the public,

[05:42] between her and the audience. There was

[05:43] a thin veil of fiction between Cassie,

[05:46] who is her character on Euphoria, and

[05:48] Sydney Sweeney in real life. And Sydney

[05:50] in real life, yes, obviously she was

[05:52] still hot. She still had big boobs and a

[05:54] rock and bod, but she was kind of

[05:55] wholesome. Like, she was very

[05:57] all-American. She's from Northern Idaho

[05:59] and threw her mom a Make 60 Great Again

[06:01] party where her family was wearing MAGA

[06:03] hats and she didn't seem to care. She

[06:04] works on old cars and drives an old

[06:07] Bronco and doesn't seem to worry about

[06:09] being messy. She's not always dolled up

[06:10] whenever we see her walking around.

[06:12] She's not like posing for the paparazzi

[06:14] with like her boobs out. She doesn't

[06:15] have an Instagram face like basically

[06:17] every other girl online. Like she felt

[06:19] very real. There was this purity and

[06:21] youthfulness about her. Even though the

[06:23] character that she was playing that she

[06:25] was known for really at large was not

[06:27] that at all. Was like the polar

[06:29] opposite. And this is what made people

[06:30] on the political right want to claim her

[06:32] and want to defend her amidst all of

[06:33] these earlier controversies. Like she

[06:35] felt like one of them. And I think maybe

[06:37] she is based what we know about her

[06:38] politics and her family. But it made the

[06:40] right want to defend her because there

[06:43] was this girl nextdoor wholesomeness.

[06:45] And the other thing I want to say is

[06:46] that other women in Hollywood have been

[06:47] successful at doing this, of walking

[06:49] this line between who they are in real

[06:51] life and the more out there roles that

[06:52] they play on screen. Like Reese

[06:54] Witherspoon, who is probably the like,

[06:56] you know, teeny bopper, sweetest,

[06:57] wholesome, as American as apple pie

[07:00] actress out there. And she did a ton of

[07:02] spicy roles in her youth. She did full

[07:04] nudity in that movie Wild. And yet, yes,

[07:07] she's America's sweetheart. runs Reese's

[07:09] Book Club and she runs Draper James,

[07:11] which is this like very buttoned up

[07:12] southern women's clothing boutique here

[07:14] in Nashville. Margot Robbie is another

[07:16] example. She went from like having her

[07:18] legs spread in the Wolf of Wall Street

[07:20] and then doing Barbie. And I don't think

[07:22] of her as being very sexier out there in

[07:24] the advertisement she does or in her

[07:26] personal life. Like she's just kind of

[07:27] bubbly and cute. Amanda Sephride, am I

[07:29] saying her name correctly? Anyway, but

[07:30] she went from Mama Mia to I think she

[07:32] did that movie Chloe and then she went

[07:34] back and did other things all while

[07:36] maintaining what I think is her normal

[07:37] self. Like she is married and lives in

[07:39] the cat skills and has chickens, has

[07:40] donkeys. She just like talks about being

[07:42] a mom on social media. Like you don't

[07:44] think of her as the roles that she's

[07:45] playing on screen because there is that

[07:47] boundary because there is that fourth

[07:49] wall. So this has been done and

[07:50] maintained time and time again. Julie

[07:52] Roberts, another great example, pretty

[07:53] woman and she's like very wholesome in

[07:55] real life. Now, the only real difference

[07:56] that I see between Sydney and these

[07:58] other women, these other examples in

[07:59] Hollywood, is that those actresses are a

[08:01] bit older and their explicit roles, many

[08:03] of them were earlier on in their career,

[08:05] they were not as much or at all in the

[08:08] social media ecosystem that Sydney

[08:09] Sweeney lives in that Euphoria lives in.

[08:12] Like the TV show Euphoria is very Gen Z.

[08:15] It was driven by social media and people

[08:17] posting about it and doing breakdowns on

[08:19] TikTok and being so shocked by it. The

[08:21] entire thing was just shock value and

[08:23] desperately wanting people to talk about

[08:24] it on X and on TikTok. Like Sydney and

[08:26] her big boobies and all the things that

[08:28] she was doing, she became a meme. And so

[08:30] maybe you could argue that for her it

[08:32] was harder to escape, but I don't really

[08:34] think so. Like I don't see her as a

[08:35] victim. She did that movie The

[08:36] Handmaiden where she was not I think it

[08:38] was called The Handmaiden or The

[08:38] Handmaidaid where she was not naked. She

[08:41] did the romcom with Glenn Powell which

[08:43] was very like you know cute and silly.

[08:44] Like she had the opportunity to direct

[08:46] her career away from that and she is

[08:48] not. She has knowingly put her brand in

[08:51] this direction. And you know, maybe it

[08:53] started after the American Eagle

[08:54] campaign and she saw how much

[08:56] controversy came out of it, how much

[08:58] revenue and attention she generated for

[08:59] herself and the brand and she didn't

[09:01] seem to care. She wasn't bothered by it.

[09:03] So, she just said, "F it. I might as

[09:04] well lean into the controversy because

[09:05] I'll make more money doing that than I

[09:07] will on these acting jobs." I don't

[09:08] know. Now, another person on X,

[09:10] ironically, pointed this out and said,

[09:12] "How can I make myself unlikable?"

[09:13] Sydney Sweeney in 2026 hitting all the

[09:15] stops. She's never beating the dumb

[09:18] blonde allegations. Exactly. BUT I THINK

[09:20] THAT'S THE POINT. That's what I'M TRYING

[09:21] TO SAY. I don't think she cares. She

[09:23] wants this. Like Sydney Sweeney would

[09:25] not have started a lingerie brand if she

[09:27] wanted to keep her clean personal image

[09:29] separate from the roles that she was

[09:30] doing as an actress. Just as she

[09:32] certainly would not have pulled off all

[09:34] of her clothing to encourage men to

[09:36] spend and then subsequently lose all

[09:38] their money on her betting app if she

[09:40] wanted to be the wholesome, clean, cute

[09:43] girl next door, Sydney Sweeney. No, she

[09:45] is deciding to lean in devices. She's

[09:47] leaning into sin categories knowingly.

[09:50] She is now blurring the lines between

[09:51] who she played on screen and who she is

[09:54] in real life, who she wants to be

[09:55] perceived, maybe I should say, by

[09:56] audiences and consumers, because now she

[09:58] is a face of sin categories. And so, my

[10:01] reason for saying all of this is that

[10:02] I'm not going to, you know, sit here and

[10:04] pretend be outraged and write angry

[10:06] tweets about, you know, what she's doing

[10:08] and all the things. And I can't believe

[10:09] that this happened because after seeing

[10:11] her boobs on Instagram for the last year

[10:14] promoting her lacy bras, like I saw what

[10:16] I needed to see. I knew where this was

[10:18] going. So, I'm not shocked in the

[10:20] slightest. But now the question is, and

[10:21] this is this is where it's going to get

[10:22] fun, is encouraging this, you know?

[10:24] Obviously Sydney is a strong independent

[10:26] woman. She can sexualize herself if she

[10:28] wants to. But who maybe allegedly who

[10:32] might be encouraging this behind the

[10:34] scenes? Which leads me to my personal

[10:36] favorite part of this story, and that is

[10:38] that my favorite Hollywood villain is

[10:40] right smack dab in the middle of the

[10:42] story, and that would be her boyfriend,

[10:44] Scooter Braun. Hi, Scooter. If you're

[10:46] watching, how are you? Welcome back to

[10:47] the show. We have not missed you at all.

[10:49] All right, so coincidentally, all of

[10:51] these partnerships, these new things,

[10:53] the sin categories, everything that

[10:54] she's involved in, they really started

[10:56] to ramp up after she started dating

[10:58] Scooter about a year ago. And this is

[11:00] all alleged. I am just speculating based

[11:02] off of what I know about how he does

[11:04] business and applying it to her and also

[11:06] because of this tweet from five days

[11:08] ago. This is from film updates. Sydney

[11:10] Sweeney has signed with CIA and parted

[11:12] ways with her longtime publicity team

[11:14] with Scooter Braun reportedly becoming

[11:16] increasingly involved in her career.

[11:18] Brun is rumored to have pushed her

[11:19] towards endorsement deals with companies

[11:20] he is involved in. Sydney also said to

[11:22] be taking greater direction from Braun

[11:24] on her PR strategy. The warning signs

[11:27] were there, my friends. Now, obviously,

[11:29] you know, I work with my husband. I take

[11:31] advice from my husband. I'm not saying

[11:33] that, you know, should not listen to the

[11:34] people that you love in your life, but

[11:35] maybe you should consider the type of

[11:37] advice they are giving you. Now, part of

[11:40] that article, which is from Puck, reads

[11:41] that Scooter Braun, the self-promoting

[11:43] music mogul turned self-promoting Sydney

[11:44] boyfriend, has inserted himself into the

[11:46] process. Per five separate sources,

[11:48] Scooter went around Miller, they're

[11:50] talking about agents here, to set

[11:51] Sweeney up for dinner with CIA's Kevin

[11:54] Huave. You know, I am with CIA. Maybe I

[11:57] should know this person, but I don't.

[11:58] Hopefully I did not mispronounce her

[12:00] name. Anyway, a meeting that led to her

[12:01] signing with him over rivals that had

[12:03] been clamoring for a similar sitdown.

[12:05] And then sources told US Weekly that

[12:07] Braraw is emotionally invested in her

[12:09] career and wants the best for her. Now,

[12:11] is the best thing for Sydney Sweeney

[12:13] blowing up all goodwill with audiences

[12:16] around the world and catering to the

[12:18] vices of horny men? Because that kind of

[12:20] seems like what is happening here? I

[12:22] personally wouldn't argue that that is

[12:23] the best thing for her, but maybe that's

[12:25] just me. In my mind, the best thing for

[12:27] somebody would be getting a degree from

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[12:30] higher education. For a lot of families,

[12:32] the degree isn't really the problem, the

[12:34] bill is. And that is why I am so proud

[12:35] that this show is sponsored by my

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[12:38] Now, GCU is a private nonprofit

[12:40] Christian university in the beautiful

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[12:43] their entire model around a conviction

[12:45] that has gone rare in higher education,

[12:47] that education should be an affordable

[12:48] path forward, not a privilege that you

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[12:52] young people are unable to pay off. That

[12:54] is why GCU froze their tuition back in

[12:56] 2009. While every other university was

[12:57] hiking costs and adding meaningless

[12:59] degrees that they knew would not have a

[13:01] return, they knew that GCU chose not to

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[13:04] prioritize practicality and

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[14:38] right here. Now, back to the Hollywood

[14:40] couple that is very obviously making

[14:41] waves on the business side of everything

[14:43] happening with Sydney. It again

[14:44] allegedly allegedly reads a lot like

[14:47] Scooter. For example, in a complex

[14:48] article that was written about the new

[14:50] Novig ad and her involvement. They

[14:52] wrote, "What you don't see is the work

[14:53] that Sweeney puts into projects like

[14:55] this where she is not just the face of

[14:57] the brand, but she is an equity partner

[14:59] putting together pieces of the campaign

[15:00] while away in Australia filming a new

[15:02] movie. So again, it's reiterating what

[15:04] the other article said about now Scooter

[15:06] is allegedly allegedly, well, it's not

[15:08] alleged, they literally wrote it in the

[15:09] article, but getting her involved in

[15:10] these dealings where she's not just

[15:12] being paid to do advertisements, but she

[15:14] is now creating companies, getting

[15:15] equity, investing in these things, and

[15:17] then also being the face and doing the

[15:19] creative direction around ads like the

[15:20] one that we unfortunately had to watch

[15:22] at the top of this episode. And so

[15:23] again, that strategy, it just screams

[15:25] Scooter Braun. This was my favorite

[15:27] comment of the day. Somebody said,

[15:29] "Scooter Braun entering a celebrity

[15:30] career storyline like a recurring

[15:32] villain." and nobody successfully killed

[15:34] off. Yeah, if Scooter has no haters,

[15:35] then I am sorry, but I am dead. That's

[15:37] just the way it is based on what I know.

[15:40] And unfortunately, his influence, his

[15:42] alleged fingerprints being all over the

[15:44] situation is making it harder for me

[15:46] intrinsically to like Sydney when in the

[15:48] past I have been ready to defend her

[15:50] because of that America sweetheart

[15:52] wholesome girl nextdoor thing. Like I

[15:54] didn't really care that she was playing

[15:56] those roles because it was a job because

[15:58] she's an actress and plenty of people

[15:59] have done it and then separated that

[16:01] from the work. Like obviously I don't

[16:03] love that TV show. I don't love what it

[16:04] puts out in the world, but I think you

[16:06] can, you know, distance the artist from

[16:08] the art. But now it's all just getting a

[16:10] little bit blurry. And so now I'm not

[16:12] really thrilled about what she is

[16:14] choosing to promote. Now, on that note,

[16:15] and moving on from the scooter of it

[16:17] all, unfortunately, my favorite subject,

[16:19] this really just seems like it is a

[16:20] cheap bag for attention and controversy.

[16:22] And even though that is the case, I will

[16:24] say that I can understand why this

[16:26] partnership for her makes sense from a

[16:28] business standpoint. You know, she has a

[16:29] large male fan base. The example that

[16:31] people always give is that men like

[16:32] Sydney Sweeney and women like Sabrina

[16:34] Carpenter. So, she's leaning into that

[16:36] male fan base. And truthfully, she's

[16:37] probably going to be better at bringing

[16:38] in revenue for a company like this

[16:40] instead of, you know, say Eli Manning

[16:42] and LeBron James who are the stars of Py

[16:44] Markets new ad. Just take a watch. We

[16:46] can compare the two.

[16:55] Coming in hot.

[17:00] Woo!

[17:01] >> It's live training. You got to stay on

[17:03] your toes.

[17:03] >> Morning, Eli. What up,

[17:05] >> LeBron? Always be planning for Eli

[17:07] Manning.

[17:08] >> Just to hit that button.

[17:10] >> And now we play.

[17:11] >> All right.

[17:12] >> Beautiful day to be great, y'all. Love

[17:13] it.

[17:14] >> Captain,

[17:16] let's get to it.

[17:20] >> Okay. Well, baby, we could get to it.

[17:23] >> John,

[17:24] >> that's my bad.

[17:25] >> It's all live trades, people. Trade ball

[17:28] money.

[17:29] >> Oo, love that.

[17:30] >> Yep.

[17:35] >> Hey.

[17:36] >> Doesn't feel so good, does it?

[17:38] >> You got to chill out, man.

[17:41] >> Here, LeBron.

[17:44] >> Win

[17:46] win. Everything else. I mean, I feel

[17:49] like we've been talking about a lot of

[17:50] bad ads recently, like between this and

[17:52] the Callaway Golf brand one where they

[17:54] were trying to do something that was

[17:55] inspired by obsession, but obviously

[17:57] resulted in them being accused of

[17:59] perpetrating domestic violence. I feel

[18:00] like we need to put a pause on all

[18:02] advertisements, fire all agencies, so we

[18:04] can figure out what is going on because

[18:05] this ad doesn't make sense at all.

[18:06] Sydney's unfortunately, again, my eyes,

[18:08] my eyes. Unfortunately, it makes sense.

[18:10] I understand why they had her be naked

[18:12] and why they're talking about, you know,

[18:13] just being able to bet on sports. This

[18:15] is like, are they just trying to make it

[18:17] cool because they put a bunch of

[18:18] celebrities like Emily Radajicowski and

[18:20] LeBron James and the guy from Brooklyn

[18:23] 999 in one commercial? Like, it's just

[18:25] like a coolness factor, I guess. Anyway,

[18:27] the point that I'm trying to make by

[18:28] showing you that is that while men

[18:30] online in the comment section are

[18:31] drooling over City Swedy's ad being

[18:33] like, I don't even care what you're

[18:34] promoting. This is so hot. I want to see

[18:35] more of this. These are the comments

[18:38] underneath that ad. And I'm just showing

[18:39] this to you so you can see the

[18:41] difference in effectiveness. So, this

[18:42] person says, "Damn, I can't believe that

[18:44] LeBron is a sellout now." Another person

[18:46] said, "Man, this country is effed,

[18:48] gambling, porn, and all kinds of

[18:49] unproductive addictions." Another person

[18:51] said, "Spike and Sue Bird, too. Damn,

[18:53] the moral rot around online betting has

[18:55] well and truly been accepted into the

[18:57] mainstream." Maybe that's the whole

[18:58] point of that polymarket ad is just

[19:00] getting as many people as possible from

[19:02] all different industries, all different

[19:03] types of celebrities and athletes to

[19:04] say, "Hey, this is really cool. This is

[19:06] mainstream. You should be a part of

[19:08] this." Maybe that's my my new read on

[19:09] the situation. Another person said, "How

[19:11] much more money do these freaking people

[19:12] need?" And then another person, the last

[19:14] one I'll read, is, "Imagine being a

[19:16] billionaire and still selling your

[19:17] morals for a gambling company. The

[19:19] biggest black pill is that there are no

[19:20] role models to look up to anymore. Every

[19:22] big name you see is spiritually

[19:24] bankrupt." So remove the, you know,

[19:26] boobs and the welloiled naked body, and

[19:29] there is no difference between Eli and

[19:32] Suburn and Emily Ratajicowski and LeBron

[19:35] and Sydney. All of these celebrities are

[19:37] using their influence to profit off of

[19:40] your addiction. Not saying your, just

[19:42] the universal you, the public's

[19:44] addiction. But of course, with this new

[19:45] app, Novik, I'm sure all they thought

[19:46] that they had to do was just dangle

[19:48] Sydney Sweeny's boobs in front of people

[19:50] to make you forget that online gambling

[19:52] is bad and detrimental. But between

[19:54] drugs and gambling and porn, all of

[19:57] these vices, we have allowed a

[19:59] multibillion dollar economy to legally

[20:02] flourish on the back of addiction.

[20:04] addiction that we know statistically

[20:07] causes divorce, destroys family, not

[20:09] only leaves people morally and

[20:10] emotionally bankrupt, but literally

[20:12] bankrupt. I mean, it is so bad that a

[20:14] recent study from the Institute of

[20:15] Family Studies found that almost one in

[20:17] four men gamble daily. More than one in

[20:20] four watch pornography daily and roughly

[20:23] one in eight do all three, which they

[20:24] were surveying in this porn, gambling,

[20:26] and gaming every single day. Now, based

[20:29] on this study, and obviously this is not

[20:31] all men in America, not including all of

[20:33] you before you get defensive, but based

[20:34] on that study, that means that there

[20:36] were only 2% that didn't do any of those

[20:40] things. Another thing that people have

[20:42] been talking about recently, I think

[20:43] that this came out from The Atlantic in

[20:44] July, was that people are more likely to

[20:47] have placed a bet than read a book in

[20:49] the last year. Now, because of all this

[20:51] side note, I always go back to this

[20:52] because I think it he just said it so

[20:53] well, but years ago, Chris Williamson

[20:55] came on my old channel. and we did a

[20:56] video together and he said that a really

[20:58] empowering thing for you to realize, for

[21:00] all of us to recognize in our own lives

[21:02] is how low the bar is in our culture.

[21:05] How low the bar is for all young people

[21:07] and how little you have to do to

[21:09] actually make your life better and to

[21:10] stand out against the crowd. That 2% if

[21:13] we're just taking that study of not

[21:14] gambling, not watching porn, not playing

[21:16] video games, maybe we add in not smoking

[21:17] weed, it's not that hard to be in unless

[21:19] you were dealing with a true addiction.

[21:20] And cutting those things out will change

[21:22] your life. not just in your personal

[21:24] life but in the people that you attract

[21:25] around you, the you know friends that

[21:27] you spend time with, your life will be

[21:29] changed and the bar is literally in

[21:31] hell. So that could be a black pill or

[21:33] we could choose to look at it as an

[21:34] opportunity for growth and as a white

[21:36] pill for everybody. Now anyway, moving

[21:37] on from that, personally, a big reason

[21:39] as to why I think that these sin

[21:40] categories, these vices have been able

[21:42] to flourish in the modern world, in our

[21:43] digital age, is because there is no

[21:45] shame involved. Because people no longer

[21:47] have to drive across state lines or go

[21:49] to the desert, fly to Vegas, walk into a

[21:51] casino, and physically watch as they

[21:53] lose their money anymore. Just like they

[21:55] no longer have to walk into a

[21:56] Blockbuster, lock eyes with somebody as

[21:59] they walk into the X-rated section and

[22:00] then have to face a checkout person with

[22:02] their pick. Or worse, in the even older

[22:04] days, go to a theater with a bunch of

[22:06] other people to sit down and watch a

[22:07] porno in public. You know, you had

[22:10] magazines and you would have to like

[22:11] hide them under your bed. That was kind

[22:13] of the most convenient thing. But for

[22:14] these vices, they were things that you

[22:16] had to do in public in a way. People

[22:19] knew that you were doing them. You had

[22:20] to be faced with the fact that you were

[22:22] engaging in these vices. Just as a funny

[22:25] aside, even though I do feel like it's

[22:26] very relevant, I think that if more

[22:27] people had to feel the same sense of

[22:30] shame and embarrassment that I felt as a

[22:32] teenage girl having to go into Target

[22:33] and face a male cashier with my big box

[22:36] of Tampack Sport tampons, which is just

[22:39] crippling and awful. Maybe our lives

[22:40] would all be a little bit better. And I

[22:42] want to acknowledge the fact that I did

[22:44] do an episode recently where I I

[22:45] literally titled it and I said that Jenz

[22:47] has a shame kink. And I really meant

[22:49] that Gen Z, you know, has a penchant for

[22:52] cancellation and punishment because they

[22:53] are desperate to feel important. They

[22:55] want to have control over other people.

[22:56] That was the argument there. This kind

[22:57] of shame, the the productive kind of

[22:59] shame is different because there should

[23:01] be a healthy amount of embarrassment or

[23:03] shame over participating in vices that

[23:06] could hurt you or your family. And being

[23:08] able to hide all of that and do it

[23:10] discreetly on your phones, especially

[23:11] with so much of it being gamified and

[23:13] normalized in the public sphere,

[23:14] especially online on social media, it

[23:16] makes that shame and embarrassment that

[23:18] much easier to avoid and push down. And

[23:20] now that everybody's involved in it and

[23:21] all of these celebrities are normalizing

[23:23] it and it's cool. Then we don't need to

[23:24] even feel shame at all. We can just pull

[23:26] out our phones and essentially do it in

[23:27] public without anybody knowing because

[23:28] everybody does it. So, it must be

[23:30] totally fine. But just because everybody

[23:32] does it doesn't mean that the vices are

[23:34] not still vices. that the sin category

[23:36] still are not sins. And I know that I'm

[23:38] talking a lot about the consumers here

[23:39] and the broader you online, but there

[23:42] obviously also should be embarrassment

[23:43] from the people who knowingly willingly

[23:46] choose to use their influence to

[23:48] encourage their audiences who trust them

[23:50] and look up to them to engage in these

[23:52] same vices. These people, the Sydney

[23:54] Sweenies, the LeBron James, they are

[23:56] rich enough that they will not lose

[23:58] anything. They're fine, but their fans

[24:00] will. The consumers will. They're the

[24:02] ones who will lose money. They're the

[24:03] ones whose marriages are destroyed, who

[24:06] go bankrupt. Doesn't impact them at all

[24:08] because they got a check and it's

[24:10] totally fine. That's what I think about

[24:11] Sydney Sweeney and the Novig ad.

[24:13] Morally, I think that it is a bad move

[24:15] from Sydney Sweeney. But I think we all

[24:16] have been able to sniff out that this is

[24:18] the path she's been going down. So, I'm

[24:20] not going to pretend to be oh my gosh,

[24:21] shocked and outraged. I just I don't

[24:22] think it's productive. I'm sure she'll

[24:24] make a lot of money. Smart business move

[24:26] from Scooter Braun allegedly. But

[24:28] morally, I don't think it's the right

[24:29] thing to do. She is somebody that has a

[24:31] lot of influence, that has a lot of eyes

[24:32] on her, and I don't think that she is

[24:34] choosing to steward it particularly

[24:36] well. It's shameless. And, you know,

[24:37] maybe one day she'll want to turn it

[24:39] around. She'll regret things. I don't

[24:40] know. You know, I thought it was really

[24:41] interesting. I was watching the Alex

[24:43] Earl documentary or reality show over

[24:45] the weekend. I didn't really like it. I

[24:47] don't really want to do an episode on

[24:48] it. It was kind of boring. But there was

[24:49] a scene there where she was talking

[24:50] about the things that she used to post,

[24:51] the things that she spoke about in the

[24:53] now infamous episode of Caller Daddy

[24:55] with Alex Cooper. And she was talking

[24:57] about how embarrassing it was and

[24:58] shameful that she had said those things

[25:00] that she had, you know, even vocalized

[25:01] any of that. And Alex Cooper like

[25:02] refused to cut any of it out. But she

[25:03] was like really saying like explicit

[25:05] sexual things about herself and her

[25:06] family. And she was tearfully talking to

[25:08] the camera saying, you know, my children

[25:10] are going to see that. That's the thing

[25:11] that I'm always thinking about. I think

[25:12] that more people should think about

[25:14] that's the shame and embarrassment that

[25:16] is normal and healthy because it's about

[25:18] your legacy. It's about what you're

[25:19] putting out in the world. So, we should

[25:21] have more of that. And maybe one day,

[25:23] what I'm trying to say is that Sydney

[25:24] Sweeney will consider that. But right

[25:26] now, she's obviously not. It's too damn

[25:28] profitable and it's too good for her

[25:30] boyfriend.

[25:32] All right, friends. So, I am filming

[25:34] this on My There's a fly in here. Get

[25:35] out of the Get out of the way.

[25:40] But literally, flies follow me

[25:41] everywhere. They're on the cows. They're

[25:43] on the horses. They're in my hair.

[25:44] They're in my pants. I mean, it's awful.

[25:45] In the car, in the camera. All right.