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Charlie Kirk is the Founder and President of Turning Point USA, the largest and fastest growing conservative youth activist organization in the country with over 250,000 student members, over 150 full-time staff, and a presence on over 2,000 high school and college campuses nationwide. Charlie is also the Chairman of Students for Trump, which aims to activate one million new college voters on campuses in battleground states in the lead up to the 2020 presidential election. His social media reaches over 100 million people per month and according to Axios, he is one of the "top 10 most engaged" Twitter handles in the world. He is also the host of “The Charlie Kirk Show,” which regularly ranks among the top news shows on Apple podcast charts.
Chase and Sarah Gibson Honor Charlie Kirk's Legacy Through Groove Berry's Frozen Yogurt Shop in Idaho
Chase and Sarah Gibson, owners of Groove Berry's Frozen Yogurt Shop in Coeur d'Alene, Idaho, created a simple memorial sticker for Charlie Kirk after his assassination, expecting to print just 200 cups. What started as a single day of remembrance exploded into a movement that has reached over 60,000-80,000 cups and counting. The Gibsons faced death threats, menacing messages, and physical confrontations, yet the overwhelming support from across the country and around the world far overshadowed the hate. Through their business, they've raised funds for Erika Kirk's Blueberry Budget and continue to donate 5% of Charlie Kirk-related sales to local Turning Point chapters and Club America. Their story represents the grassroots faith revival that President Trump highlighted, showing how ordinary Americans are standing up to carry forward Charlie's message of putting God first, regardless of persecution.
Chase and Sarah Gibson, owners of Groove Berry's Frozen Yogurt Shop in Coeur d'Alene, Idaho, never imagined that a simple act of remembrance would turn into a nationwide phenomenon. Days after Charlie Kirk's assassination, the couple prayed together, asking what they could do to carry on his legacy. The answer came in the form of a memorial sticker featuring Charlie's birth and death year along with his name.
Sarah initially printed 200 stickers, thinking it would be a single day of remembrance. "I just thought, okay, it'll be a day of thing, just a single remembrance for him," Sarah explained. However, what happened next exceeded all expectations. The response was so overwhelming that they estimate having distributed between 60,000 to 80,000 cups with memorial stickers on them, and they're still printing.
The demand became so intense that Sarah didn't have enough room in her shop to thaw all the yogurt needed. She had to make multiple trips to suppliers just to keep up with the orders, relying on their Taylor machines which "just didn't stop."
Why Charlie Kirk's Legacy Mattered to Them
For the Gibsons, honoring Charlie Kirk wasn't just about politics—it was about faith. Chase explained what made Charlie so special to them: "Charlie was just such an amazing guy. He was so good at pulling biblical scripture and biblical truth within his dialogue and debates and it was something I really truly looked up to him for."
The decision to create the memorial stickers was deeply rooted in their Christian faith. "It was just such a simple thing for us to do to show our support for him and his family and his remembrance," Sarah said. The couple saw their frozen yogurt shop as a platform to spread the gospel and stand up for their beliefs, just as Charlie had done throughout his life.
Facing Hatred and Death Threats
The decision to honor Charlie Kirk came with serious consequences. On the very first day they put out the memorial cups, the Gibsons faced an in-person confrontation. Sarah recounted how someone "backed me up into my countertop" and refused to leave the store, claiming she was uncomfortable. The situation escalated to the point where police had to be called.
"We've asked her, you know, you can leave. Like, it's okay," Sarah recalled. "'I'm too uncomfortable to get up out of my seat.' Like, well, we'll have the police come get you. No problem."
The harassment didn't end there. The couple received death threats through multiple channels—via social media and even through handwritten letters sent to their physical mailbox. Chase, who admits he's not really on social media and had never experienced such vitriol, found the experience particularly telling. "I would say 90% of our information we're getting from people is positive. The 10%, it's pretty brutal," he said.
One handwritten note that arrived in their mailbox was particularly disturbing. Chase, who is colorblind, thought the writing was in red, making it seem even more threatening. Despite the hate, both Chase and Sarah emphasized that the support they received far overshadowed the negativity.
Global Support and Financial Impact
The attention Groove Berry's received went far beyond their local community in Idaho. After Fox News picked up their story, messages of support poured in from all over the country and even from around the world. People were calling in with their credit card numbers, asking how they could help pay it forward.
The Gibsons created what they called "the Blueberry Budget," a reference to Charlie Kirk's daughter Gigi's favorite fruit. From the day they started the memorial cups until Charlie's birthday, they donated 25% of all Charlie Kirk-related sales directly to Erika Kirk for the Blueberry Budget. Moving forward, they've committed to donating 5% of these sales to local Turning Point chapters and Club America chapters.
The couple has also opened their shop as a community space for these organizations. They recently hosted the Turning Point chapter from North Idaho College at their location to watch the State of the Union address together. "It's very cool to be able to be supportive of these groups and I think Club America is a pretty big one that we're really getting super stoked to help out with," Chase said.
More Than a Frozen Yogurt Shop
Groove Berry's Frozen Yogurt Shop is more than just a business—it's a ministry. The Gibsons are strong Christians who believe they are called to spread the gospel in whatever realm they're in. They regularly hold worship nights at their shop, creating a space where faith and community intersect.
Their approach to business reflects their deeply held belief that faith should come first in everything they do. "You're spreading the gospel there and you're standing up," they were told during their interview, acknowledging their commitment to living out their values publicly despite the cost.
Standing in Charlie's Place
In reflecting on Charlie Kirk's legacy and what his assassination means for the faith community, Sarah was emphatic: "It is the number one most important. That's exactly what Charlie stood for—was God first. His devotion and love for Jesus Christ and he didn't care the persecution that is expected to come with it. And you know we are all expected to stand up in his place now. He was our voice and now we're his."
Chase echoed this sentiment, highlighting how Charlie's example has personally impacted his own faith walk: "Charlie just did such a great job at making a point that his relationship with Jesus comes first. And I have started to really try and make my point in life and every day to read my Bible. And I encourage every single person to get in there. There's nothing but positivity and goodness that comes from learning the word of God."
A Faith Revival Among Young People
The Gibsons' story fits into a larger narrative that President Trump highlighted during the State of the Union address—that there's a revival going on with young people after Charlie's assassination. The overwhelming response to the memorial cups, the support from Turning Point and Club America chapters, and the willingness of ordinary Americans to stand up despite persecution all point to something significant happening across the country.
For Chase and Sarah Gibson, their frozen yogurt shop in Coeur d'Alene, Idaho, has become an unlikely but powerful symbol of this movement. They're not politicians, media personalities, or public figures—they're business owners who saw a need to honor someone whose faith and courage inspired them, and they acted on it despite knowing it could cost them.
Their message to others is simple: stand up, read your Bible, put God first, and don't be afraid of the persecution that may come. As they continue to serve frozen yogurt with memorial stickers honoring Charlie Kirk, they're proving that carrying on his legacy doesn't require a platform or special qualifications—it just requires faith and courage.
