[00:01] I've been wanting to say this for a
[00:03] while and wasn't sure exactly how I
[00:05] would do it because [clears throat]
[00:06] invariably people would take it the
[00:08] wrong way. And not that I care about
[00:11] people taking it the wrong way. I just
[00:16] don't want to violate my own rules in
[00:18] terms of saying what I I wish people
[00:22] wouldn't say during times of tragedy.
[00:27] I always want to talk about fact. I want
[00:29] to talk about evidence. I don't want to
[00:30] talk about the way people look and
[00:34] people's faceelifts or how they've
[00:37] changed. That's a that's just
[00:41] I mean that's okay. It's not me.
[00:44] It's lowhanging fruit and lowanging
[00:47] fruit can be fun, but I want to stay
[00:49] away from that. But in the matter of
[00:52] Erica Kirk, there's something that is
[00:55] different. What I'm about to say is not
[00:58] about the way she looks, but the way she
[01:01] acts, her affect, her stage craft, her
[01:07] her demeanor,
[01:09] the way she's coming across, and I'm
[01:12] hearing more people than I ever have who
[01:15] are saying, "This woman's a phony. I
[01:18] don't believe her. Why is she acting
[01:20] like that? This is a grieving widow,
[01:23] etc., etc., etc." And you know, you've
[01:26] heard it, too. You might have even said
[01:28] it. I've said it. I don't understand.
[01:32] And it's it's it's not that you have to
[01:35] grieve in a particular way, but this
[01:37] transcends this. Look, let's just assume
[01:40] a couple of things here. First, we're
[01:42] adults. We've been around the block.
[01:46] We know just in life
[01:49] when people are acting in ways that are
[01:52] consistent with what they are saying and
[01:53] the like. So, don't be afraid of saying
[01:55] the obvious. What many people are
[01:58] struggling to say out loud,
[02:01] and I'm going to be as diplomatic as
[02:03] possible, is that Erica Kirk has become
[02:05] in in certain uh conservative and online
[02:10] political circles
[02:12] a source of discomfort
[02:16] and quiet embarrassment rather than
[02:19] confidence or reassurance.
[02:23] This is not because people want to be
[02:25] cruel and it is not because they deny
[02:28] that she has been placed in a difficult
[02:31] if not impossible situation or position.
[02:36] It's because leadership and that's the
[02:39] context of this leadership in terms of
[02:41] TPUSA because leadership during a crisis
[02:45] requires a very specific kind of
[02:48] awareness and timing and tone
[02:52] and rhythm
[02:54] and many people feel she has missed
[02:57] those marks repeatedly and consistently
[03:01] and embarrassingly. Who's advising her?
[03:05] because you know she's media savvy
[03:08] and media savvy is critical. If you want
[03:11] to get the message across you have to
[03:14] convey it not just in words but in the
[03:17] way you say it in what you exude in the
[03:20] feelings that you inspire. You know,
[03:22] there's an old rule, an old adage, I
[03:24] guess, in public life, that when
[03:27] something serious happens,
[03:30] especially something violent or
[03:32] shocking, as is the case of the
[03:35] assassination of Charlie Kirk, the
[03:38] people closest to it are judged less by
[03:41] what they say
[03:43] than by how they say it and when they
[03:47] say it. People aren't looking for
[03:51] perfection,
[03:53] but they're looking for grounding.
[03:56] They want to feel sincerely feel and
[03:59] they want to believe that someone
[04:02] understands the the gravity of the
[04:04] moment, the import and
[04:08] further knows how to to carry it. Now,
[04:11] right now, many observers feel that
[04:14] Erica Kirk doesn't.
[04:18] And you know it's true.
[04:20] And you can shake your head all you
[04:22] want, but you know it's true. The
[04:25] criticism isn't that she lacks
[04:26] intelligence or education. It is not
[04:28] that she lacks credentials by no stretch
[04:32] of the imagin. It is that she appears
[04:35] tonedeaf.
[04:37] tonedeaf to the emotional temperature of
[04:41] the room.
[04:43] When people are unsettled,
[04:46] when people are confused, when
[04:51] when people are angry, they expect
[04:53] clarity and restraint. Instead, what
[04:58] they believe they're seeing in this
[04:59] particular case case is this kind of a
[05:01] polished
[05:03] messaging that feels premature.
[05:08] performative or performance-based,
[05:12] inauthentic, synthetic, detached from
[05:14] what ordinary people are actually
[05:16] worried about. That's what people are
[05:19] saying. And who is advising her? I have
[05:22] no idea. This is where the idea of
[05:25] stagecraft comes in. Stagecraft is not
[05:30] manipulation.
[05:32] It is awareness. Ronald Reagan knew it.
[05:35] Trump knows it. It is knowing when to
[05:38] step forward and when to step back. It's
[05:41] understanding that sometimes, a lot of
[05:45] times, sometimes saying less carries
[05:48] more weight than saying more.
[05:53] Many critics have suggested and many
[05:55] critics and people believe that Erica
[05:56] Kirk hasn't grasped that balance. They
[06:00] feel she
[06:04] that she almost behaves as if everything
[06:06] can be handled with branding and posture
[06:10] and controlled appearances
[06:14] and
[06:16] just her being there,
[06:19] you know, when in fact the moment
[06:21] demands something more human and less
[06:23] rehearsed and less choreographed.
[06:27] She has to watch it. I know there is a
[06:31] fanfare and there's a certain degree of
[06:34] uh of fireworks and excitement to a lot
[06:38] of the TPUSA events and that's fun and
[06:40] Amefest or whatever. But when she comes
[06:43] out, imagine Ketta Scott King, imagine
[06:48] um uh
[06:52] Jackie Kennedy to an extent. But when
[06:55] when you are
[06:57] when you now are in the role of someone
[07:02] who is the leader who is almost the
[07:05] mother
[07:06] who is helping people feel and absorb
[07:11] how to grieve. It's as though the pre I
[07:16] hate to say it, the pre-assination
[07:18] Charlie Kirk era of of Erica has never
[07:23] been supplanted. You might want to put a
[07:26] lot of that away.
[07:29] It's almost as though she says, "No, no,
[07:31] this is I I I like that. I like the gold
[07:35] and the, you know, whatever whatever you
[07:36] want to call it." That may not be
[07:40] appropriate anymore. You may have you
[07:43] may have
[07:45] by virtue of your remember if if you're
[07:47] not the leader of DPUSA it doesn't
[07:48] really matter. You see there there's
[07:50] also something which is a bigger thing
[07:51] the issue of trust. See in moments of
[07:53] uncertainty like this in moments of
[07:55] there's a lot of kids who are really
[07:56] affected by this trust is fragile and
[08:00] people really scrutinize the
[08:03] inconsistencies
[08:04] closely.
[08:06] They listen for what is not said as much
[08:09] as what is said. They're very meticulous
[08:12] with this. And when when explanations
[08:15] feel incomplete or overly managed,
[08:19] suspicion grows. Even among those who
[08:23] don't want to be suspicious, who love
[08:25] her and Charlie and everything else,
[08:26] there's this sense of what are you
[08:28] doing? It's almost like too soon. That
[08:32] old comedic adage, but but not in a
[08:34] comedy sense. That that particular
[08:37] dynamic doesn't require wrongdoing to
[08:39] exist. It only requires poor
[08:41] communications, poor thinking, a poor
[08:44] appreciation, a kind of a tonedeafness
[08:46] as to stage craft and what people are
[08:48] thinking and how people are acting. You
[08:49] know, some of the ridicule that's
[08:51] surrounding Erica is not loud. It's not
[08:53] explicit. It shows up in jokes and side
[08:56] comments. Read between the lines. Read
[08:59] the memes. Look at what people are
[09:02] saying. Know how to read. You know,
[09:03] social media provides an absolutely
[09:06] incredible litmus test and a barometer
[09:09] and a thermometer of what people are
[09:10] saying. Read the online sarcasm. You
[09:13] know, that kind of response is actually
[09:15] more dangerous and again more critical,
[09:17] but more dangerous than open hostility
[09:19] because what it means is it means people
[09:22] have
[09:24] in essence stopped expecting better. And
[09:27] that's a critical thing to understand.
[09:30] They're no longer outraged. they are
[09:33] resigned.
[09:34] It's behind them. They haven't
[09:36] forgotten. And once a leader becomes a
[09:38] punchline,
[09:40] authority, attendant authority erodess
[09:42] immediately. So this is critical stuff
[09:45] right now.
[09:47] What makes this situation even more
[09:49] uncomfortable if that's if that's
[09:51] possible when you look at it, when you
[09:52] evaluate it and analyze it carefully, is
[09:54] that Erica appears unaware of how she's
[09:57] being perceived. It's almost like she
[09:58] doesn't know, and I think she doesn't
[10:00] care. Sometimes people will say,
[10:03] "Forgive me." They will say, "You don't
[10:05] understand. I'm Erica Kirk. I'm the wife
[10:08] of Charlie. I run this show.
[10:11] I
[10:12] You will just understand what I'm doing.
[10:15] By virtue of what I'm saying, it has
[10:17] passed any litmus test. It is good by
[10:21] virtue of the fact that I'm saying it or
[10:23] or if if she is even aware of what's
[10:25] going on, she doesn't seem to adjust.
[10:29] And that's where sympathy enters the
[10:32] picture.
[10:34] Leading a huge enormous this large
[10:38] political organization, especially one
[10:40] built around a dominant personality like
[10:43] Charlie. And be not for be not mistaken,
[10:45] there will never be another Charlie.
[10:47] Ever ever ever ever ever. I I don't see
[10:50] how TPU TP USA can anywhere exist uh a
[10:55] tenth of what it was. But finding
[10:58] somebody as car charismatic as and as
[11:00] critical as Charlie is extremely hard
[11:01] and impossible. And when the central
[11:03] figure is suddenly removed from the
[11:06] spotlight, especially by crisis, the
[11:10] person stepping forward, the person who
[11:12] says, "I'm going to take over, the
[11:14] person assuming the reigns," is almost
[11:16] guaranteed to be compared unfavorably.
[11:19] That's a reality. And that comparison
[11:22] isn't fair, but it's inevitable.
[11:24] Understand how this works. This is the
[11:26] dynamic of group think. The dynamics
[11:28] this is this is this is mob mentality.
[11:30] This is Gustav Lebone. This is the way
[11:32] crowds work. And Charlie Kirk's strength
[11:35] was not just his ideas but his instinct
[11:38] for performance. He had Charlie down. He
[11:42] understood
[11:43] the rhythm in essence of public outrage
[11:46] and conccomant reassurance. He knew when
[11:50] to press and when to pause, and he
[11:53] always seemed sincere and authentic.
[11:58] Many people believe Erica doesn't have
[12:00] that instinct. At least not yet, to be
[12:03] fair. At least not yet. Instead of
[12:05] easing tension,
[12:07] her appearances often seem to increase
[12:09] it.
[12:10] Online memes, the glare,
[12:14] those [snorts] stop it going after
[12:19] Candace Owens. I I don't know what she
[12:21] was doing with that one. I I would have
[12:23] handled this. I would have diffused
[12:25] Candace. I told you this repeatedly. I I
[12:27] would have diffused Candace. I would
[12:29] have given her all. Bless her heart. She
[12:31] means well. Now, let me talk.
[12:34] Thank you for Candace for all your work.
[12:35] Now, let me talk. Here's what we're
[12:37] doing. This is important. Well, you
[12:40] know, uh Candace is saying Mids. Okay.
[12:42] Interesting. Now, what we're doing at
[12:44] TPUSA, that's the way I would do it. I
[12:46] would acknowledge her. I would thank
[12:47] her. and I would just move on. I would
[12:48] say it's no big deal. Listen to me. Pay
[12:50] attention to me. Erica Kirk seems to
[12:53] make things worse. Whatever suspicions
[12:55] there are, she she tends to increase it
[12:58] because they feel her reactions feel out
[13:00] of sync with the mood of the audience
[13:03] and a lot of people are grieving and
[13:06] they're saying this is not consolation.
[13:08] So far, we have been pretty much
[13:10] abandoned. We all right, come on, let's
[13:12] go. You know, fundraising. Let's go
[13:14] people. Okay, I'm going to be on TV now.
[13:16] going to buy the book. Buy the book.
[13:17] Let's go. Go, go, go, go. Come on. I'm
[13:19] in charge. I I know that may sound
[13:22] cruel, but I'm giving you a very a very
[13:25] exaggerated view of what's happening.
[13:27] Now, another problem is that silence and
[13:29] overexposure are being interpreted
[13:32] negatively.
[13:34] See, when Erica speaks,
[13:37] many critics say she is rushing to
[13:39] control the narrative. Okay?
[13:44] When she doesn't speak, they say she's
[13:47] hiding. You see that? You see that
[13:49] duality? It's almost impossible
[13:51] position. Damned if you do, damned if
[13:53] you don't. And that is one that skilled
[13:57] communications
[14:00] and communic communicators, I should
[14:02] say, learn to to kind of navigate and
[14:04] balance. Now, right now, many people uh
[14:07] believe she is failing to do so, and I
[14:09] hope she can turn that around for the
[14:10] sake of the organization and for the
[14:12] sake of people who look to her as some
[14:14] kind of a beacon of strength. Now, this
[14:16] is where Candace Owens enters the
[14:17] picture. Now, listen to me carefully.
[14:19] This is important. Candace is not just
[14:22] another commentator. I don't have to
[14:23] tell you that. She has sucked every bit
[14:26] of oxygen out of the room. The focus is
[14:28] on her. She owns the story. She has
[14:30] built her reputation on questioning
[14:32] narratives and pushing into
[14:34] uncomfortable spaces. I think within a
[14:37] plum and with a deafness that is belies
[14:41] her tender years. Sometimes I got to
[14:44] remind myself she's a young woman but
[14:46] yet she has she's possessed so much
[14:47] savvy it's not even funny. And when
[14:50] Candace raises concerns or asks
[14:53] questions, the response from Erica's
[14:57] orbit, including Erica, has often been
[15:00] defensive rather than explanatory or
[15:03] mean or those eyes, those eyes. That's
[15:07] had the opposite effect of what was
[15:08] likely intended. And I'm in fact, I'm
[15:10] sure of it. I don't think she meant to
[15:11] do this. Instead of shutting down
[15:13] speculation,
[15:15] it's fueled it.
[15:17] And it's inadvertent and it's sad and
[15:19] it's unfortunate, but it's true. People
[15:21] notice when,
[15:24] how would you say this? People notice
[15:26] when energy is spent attacking critics
[15:29] instead of clarifying and elucidating
[15:32] and and magnifying through limpidity and
[15:35] clarity facts. They notice when
[15:39] character attacks replace timelines and
[15:42] facts and data. They notice when legal
[15:45] threats are hinted at but never
[15:47] materialize. And now remember, none of
[15:51] this proves wrongdoing to be sure. No
[15:53] doubt about that. But it it does create
[15:57] it does create the impression of
[15:59] fragility
[16:01] rather than confidence which she so
[16:04] desperately needs. Now needs now. It's
[16:06] part of the calculus of leadership. Now,
[16:10] the result in all of this is that Erica
[16:12] is no longer being viewed simply as a
[16:15] grieving partner, a grieving wife, a
[16:18] mother with two children that she must
[16:20] console or an interim leader. She is
[16:23] being evaluated as a public actor.
[16:28] And by those standards, my friends, by
[16:30] those standards, many believe she is
[16:32] falling short.
[16:34] And you know it's true. You know it's
[16:36] true. That evaluation is happening
[16:39] whether she likes it or not or whether
[16:41] you like it or not. Public life being in
[16:44] the spotlight does not pause for
[16:47] personal circumstances. Nobody gives her
[16:49] a timeout and audiences can be
[16:52] unforgiving.
[16:54] You know it's true especially in this
[16:55] world of social media in this scrum and
[16:58] this kabuki theater dance of ours. Now,
[17:00] what is especially painful about this
[17:02] whole thing is much of the backlash
[17:05] could likely have been avoided from the
[17:07] beginning with a different a different
[17:11] approach,
[17:12] a slower pace,
[17:15] fewer appearances, few online media
[17:19] hits, fewer
[17:22] uh entreaties for money and books and
[17:25] sales and newsletters and no, there
[17:29] should be more acknowledgement of
[17:31] uncertainty, a willingness to say, "We
[17:34] don't know yet.
[17:37] We don't know yet." Say that without
[17:39] trying to close the conversations and to
[17:42] look at the audience and say, "I need
[17:44] you. I'm going to need you more than
[17:47] ever. Join our team. Join me.
[17:51] Let's take our grief. Let's take our
[17:53] collective sorrow and work together to
[17:55] carry on Charlie's work. It's important
[17:59] that nothing interrupts that. Not our
[18:02] grief, not our sadness. Don't mention
[18:04] anything about money. Please don't.
[18:08] Don't. And if you insist upon going on
[18:10] cable news shows and say what I'm
[18:11] saying, talk only about how you're
[18:15] concerned. You feel almost like, believe
[18:17] it or not, a mother to many of the young
[18:19] people that came on board to Charlie's
[18:22] message and Charlie's
[18:24] passion. And that kind of humility often
[18:27] buys time and goodwill and people love
[18:29] it. Show this. Express to them what you
[18:34] know they're feeling.
[18:37] And when somebody says something, you
[18:39] can say if Candace Owens, you almost
[18:42] appreciate like I understand Candace has
[18:45] been a great friend of ours and Candace
[18:47] like everybody else is in the middle of
[18:49] saying of trying to make things make
[18:51] sense. And who can who can blame her?
[18:53] And believe me, there's nobody who wants
[18:55] to make more make more sense out of this
[18:57] than I do. Move on. That's it.
[18:59] Acknowledge her. Thank you very much.
[19:01] And move on. Unfortunately, many feel
[19:03] that that opportunity was missed. I
[19:06] don't know if that's that's true. You
[19:07] can always change the course at any
[19:09] time. Nothing is ever you can't go
[19:10] forever, but there's still a time. Now,
[19:13] instead, what people see as a leadership
[19:16] style that feels overly overly curated
[19:19] and and controlled and manufactured and
[19:22] plastic and and um uh choreographed at a
[19:26] moment when authenticity and legitimacy
[19:29] and real real
[19:32] matters more than polish. That mismatch
[19:35] is what turns discomfort into ridicule.
[19:38] And this is true. You see, people aren't
[19:41] laughing because they think
[19:44] because they think this is funny.
[19:47] I don't think so. They're laughing
[19:51] because it feels surreal. It's almost a
[19:53] nervous laughter. Like like watching
[19:55] someone read from the wrong script in
[19:58] the middle of a serious scene. It's
[20:01] almost like a blooper reel. That's what
[20:04] they're they're glomming onto. And
[20:06] there's also an underlying resentment
[20:09] here that I think a lot of people are
[20:11] seeing and a lot of people are saying
[20:12] and a lot of people are recognizing and
[20:14] making very clear. A resentment that
[20:17] Turning Point USA, TPUSA appears to be
[20:20] trying to move forward as if nothing
[20:22] fundamental has changed. We're not even
[20:25] talking about Charlie anymore or who is
[20:28] responsible for his his death. And for
[20:30] supporters who felt emotionally invested
[20:32] in Charlie Kirk, which are the millions,
[20:35] Charlie Kirk as a figurehead, as a
[20:36] leader, as a big brother, as a father,
[20:38] even that feels rather dismissive. And
[20:40] they expected a pause, a kind of a, and
[20:43] I I use that kind of a corny word, but a
[20:46] reckoning or at least a visible
[20:48] transition. Instead, what they have is
[20:50] they feel pushed to accept
[20:53] continuity without explanation.
[20:57] And they're saying something's wrong
[20:58] with us. This is why, my friend, this is
[21:00] why some say Erica Kirk has become a
[21:03] symbol a symbol of the a symbol of the
[21:07] organization's inability to read the
[21:10] moment.
[21:12] She is not necessarily the cause of that
[21:16] failure by any stretch of the
[21:17] imagination, but she has become its
[21:22] face.
[21:24] And as you know, symbols attract
[21:27] disproportionate blame even even even
[21:32] when the reality is far more
[21:34] complicated.
[21:36] And boy complicated is the theme of
[21:38] this. So it's also worth emphasizing a
[21:41] couple of things my friends. It's worth
[21:43] noting that none of this requires bad
[21:47] intent. You know people can mean well.
[21:49] People could be well intended and
[21:51] well-intentioned and still fail
[21:53] publicly. They could be trying their
[21:55] best and still misjudge the moment,
[21:58] misjudge the event. They can read the
[22:01] room wrong. Sympathy and criticism are
[22:06] not opposites here. They may seem to be,
[22:08] but they're not. They coexist. They're
[22:11] antipital. They're chyro opposites. If
[22:13] you think about it, the harsh truth, the
[22:17] very very harsh truth, the sad truth is
[22:19] that leadership after a crisis is often
[22:23] less about strategy and more about
[22:26] emotional intelligence.
[22:29] Reading the room. I say it again. Right
[22:32] now, many observers feel that Erica is
[22:33] operating as if
[22:35] in a way as if this is a normal branding
[22:38] challenge rather than a rupture, a a
[22:42] fracture, a schism, a a kind of a
[22:44] dehissence that abandons any attempt at
[22:48] recalibration. And that perception, fair
[22:51] or not, is what has turned her into a
[22:54] subject of mockery rather than support
[22:58] in certain circles.
[23:01] and you know it's true.
[23:04] Not that it should be, remember,
[23:08] but that it's true. If there is a path
[23:11] forward, it likely involves stepping
[23:13] back rather than pushing forward. Listen
[23:16] to me carefully. letting other people
[23:18] speak,
[23:20] allowing space for unresolved questions
[23:23] among other things. Inter Ali, as we
[23:26] say, accepting that not every narrative
[23:28] can can be controlled is critical right
[23:31] now. She needs professional help, not
[23:36] emotionally, but in terms of her her
[23:39] stance. Public trust is not rebuilt
[23:41] through assertion. It's rebuilt through
[23:44] patience and understanding the method,
[23:46] understanding what's needed and
[23:48] understanding the emotions again of the
[23:50] room. The situation is not hopeless.
[23:53] Erica, if you're watching, I say this
[23:54] again. It is not, but it is fragile and
[23:57] it takes special special care. And the
[23:59] longer it continues without any kind of
[24:01] adjustment or course correction, the
[24:04] more entrenched and I hate to say
[24:06] solidified, the uh negative perception
[24:09] becomes. That is the quiet reality many
[24:14] people are reacting to even if they
[24:17] don't say it directly
[24:19] and that's
[24:21] my message here. Let me say again this
[24:24] is not about winning an argument.
[24:27] This is about something even more
[24:29] important. This is about whether Erica
[24:32] Kirk can re-calibrate, readjust, retool,
[24:36] reformulate
[24:37] her approach before the per perception
[24:41] hardens and sets completely. Once that
[24:44] happens, once that happens, sympathy
[24:46] disappears. And what remains, I'm sorry
[24:48] to say, my dear friend, is permanent
[24:50] damage to credibility,
[24:53] both personal and organizational and
[24:56] professional. And that's something which
[24:58] is true.
[24:59] And again, I I mean nothing but but uh
[25:04] support. I want TPUSA to work. This is
[25:06] an important and a critical aspect. This
[25:08] is how we can recruit. I've always been
[25:10] talking about the farm team and the
[25:11] bench for whatever it is that we do,
[25:13] whether it's conservatism or
[25:14] Republicans, I don't know, whatever
[25:16] whatever our movement is.
[25:19] We need to to to course correct that
[25:21] quickly. Let me thank you for this as we
[25:24] end uh proceed to the end of the year.
[25:26] My god, I can't believe that. Let me
[25:29] thank you my friends as well for your
[25:30] incredible kindness, your reaction to
[25:32] this and I hope you appreciate uh the
[25:34] intellectual challenge that I think this
[25:36] poses.
[25:38] You have been so kind. Your thoughts and
[25:40] comments have been terrific. You've also
[25:42] been very kind to my beloved wife and my
[25:44] my hero uh Lyn Shaw from Lynn's
[25:47] Warriors. And I got to tell you
[25:48] something at the end of the year
[25:51] we're constantly thinking how do we get
[25:54] that message across? If you go to her
[25:55] and I ask you to subscribe to her
[25:58] channel at Lyn's Warriors, one of the
[26:00] problems that we see I should say I
[26:03] don't want to speak for her but I see
[26:05] through her is trying to convey the
[26:07] message to the country trying to
[26:10] calibrate and balance concern over a
[26:14] subject that people don't want to talk
[26:16] about. Child predation, child
[26:18] victimization, human trafficking, people
[26:20] want to talk to it like driveby. Okay.
[26:25] They don't want to spend a lot of time
[26:26] on this. The same thing goes with this.
[26:29] The issue of Erica Kirk and Charlie and
[26:31] what happens next. It's something that
[26:33] people they don't want to address, but
[26:36] we have to. Why? Because we're adults.
[26:38] And in order for us to win the war, we
[26:40] have to understand how the battle is
[26:42] played. That's it. That simple. So, I
[26:45] thank you, my friends. I've got some
[26:47] questions for you to ask or to answer, I
[26:49] should say. I thank you so much for
[26:51] participating. Please like this video.
[26:53] It's very important. That's our metrics.
[26:56] That's our lifeblood. It puts us on the
[26:57] HOV lane of of participation. Please
[27:01] subscribe to our channel, which is so so
[27:03] critical. And more importantly, as I
[27:06] always say, and I always repeat,
[27:08] comment. Comment, dear friend, as you
[27:10] see fit.
