Cliff Maloney's Pennsylvania Ground Game for Trump

Showing 11 Cliff Maloney videos from Charlie Kirk's video collection.

Cliff Maloney became one of Charlie Kirk's most consequential campaign partners through his ground game strategy in Pennsylvania, the state both men credited as the decisive battleground in Trump's 2024 win. Maloney, founder of Chase PA and CEO of Citizens Alliance, pushed Kirk specifically to redirect national door-knocking resources back into Pennsylvania rather than spreading efforts thin across other states, an approach that produced roughly 500,000 doors knocked and became the viral moment captured live on election night when Fox News called the state for Trump. His book, Run Right, expanded that strategy into a critique of Republican campaign infrastructure, arguing the party remained a decade behind Democrats on door-to-door organizing and noting it takes roughly 200 mailers to match the persuasive power of just nine in-person conversations. Maloney also tracked the demographics behind that strategy, noting Pennsylvania voter registration had trended Republican for the first time in decades across all 67 counties, and warned that Democratic VP pick Josh Shapiro signaled the state would remain the central battleground requiring the same ballot-chasing operation going forward. After Kirk's assassination, Maloney returned to Phoenix to reflect on the memorial service's scale, describing the shift from politics to open expressions of faith as something he had talked about more in the following twelve days than in the previous twenty years.