Charlie Kirk Challenges 'He Gets Us' Super Bowl Ad: Jamie Bambrick Creates Transformational Gospel Alternative

[00:00] during the Super Bowl you probably saw

[00:02] the he gets us advertisement and it has

[00:04] now been one of the most talked about

[00:07] religious topics in quite some time this

[00:10] week probably been seen well over 200

[00:12] million times I want to play the

[00:14] advertisement first from the he gets us

[00:18] group he gets us is primarily funded by

[00:21] certain members of the Green family uh

[00:23] it is celebrated by some of the younger

[00:26] children in the Green family uh they're

[00:28] associated with Russell Moore and they

[00:30] want a different version of Christianity

[00:32] they think Christianity's become too

[00:34] mean and turns people off and they

[00:37] believe in a theological approach that

[00:40] uh Jesus is kind of your

[00:42] bro that Jesus won't tell you to stop

[00:46] sinning he'll uh put his arm around you

[00:48] and say just keep doing what you're

[00:51] doing cuz I get you that is effectively

[00:55] the theological and messaging uh

[00:58] disposition uh that part of the Green

[01:00] family is pumping hundreds of millions

[01:02] of dollars

[01:04] behind let's play a cut 16 for those of

[01:08] you on radio and podcasting it's just

[01:10] going to be music so I apologize uh but

[01:12] for those of you on live stream it's

[01:14] important that we play this and then

[01:15] we're going to welcome our guest who

[01:16] created an alternative let's play Cut 16

[01:21] [Music]

[01:28] please D ask

[01:31] me what you know is

[01:35] true don't have to tell

[01:39] you I love your precious

[01:43] heart

[01:46] I I was

[01:50] standing you were

[01:53] there two worlds

[01:57] collided and they could never never

[02:06] [Music]

[02:13] te we can

[02:20] live there is so much wrong with that

[02:22] advertisement joining us now is Jamie

[02:25] bamri creator of the alternative he gets

[02:29] us advertisement Jamie welcome to the

[02:32] program Jamie talk about your reaction

[02:35] when you saw that advertisement and why

[02:38] you decided to create an alternative

[02:39] which we'll play in a second Super yeah

[02:42] thank you so much for having me on uh

[02:44] yeah my my initial reaction was that it

[02:46] was terrible so I'm actually a big NFL

[02:48] fan people can probably tell from my

[02:50] accent that I'm not American I'm

[02:51] Northern Irish but I I saw it and was

[02:55] like many Christians uh and I would say

[02:57] all Bible believing Christians at least

[02:59] should be was really frustrated by it

[03:02] because it's such a um there's a few

[03:05] problems with it one is that it's a it's

[03:06] a Mis portrayal of the Gospel where it

[03:09] is as you said it's like Jesus all he

[03:12] wants to do is put his arm around us and

[03:14] functionally support us in our sin which

[03:16] is not the gospel right but then also

[03:19] furthermore there's there's a slight

[03:22] element in it of slander towards Bible

[03:25] believing Christians because the

[03:27] culmination of it uh for those that

[03:29] maybe are listening and didn't see it is

[03:31] that it says Jesus didn't preach hate he

[03:33] washed feet and the implication is that

[03:35] anybody who does something other than

[03:38] that anybody who uh perhaps while

[03:40] serving because we should all serve and

[03:42] and and love people and of course we do

[03:44] but there's also an element where we

[03:45] should say no this is wrong you need to

[03:46] turn from your sin you need to come to

[03:48] Faith in Jesus Christ that that would be

[03:51] considered hate and of course it's not

[03:53] hate biblically that is actually an act

[03:56] of Love at least if it's done done in

[03:57] the right way and done uh with a genuine

[04:00] sense of concern for the other person's

[04:01] soul and eternal well-being so yeah that

[04:04] just uh that that that started me

[04:07] thinking about it and then I I I'd ended

[04:09] up having a conversation I'd been

[04:10] praying actually for for an idea I run a

[04:12] small Channel I've been praying about

[04:15] getting an idea for for a video and a

[04:18] friend of mine on Twitter a guy called

[04:19] Josh do had said oh it be great if

[04:21] someone made a better version of this

[04:24] and I just felt like it was uh you know

[04:27] something I was like yeah I I could do

[04:28] something better than that got the idea

[04:30] of of putting together then something

[04:32] that would be more edifying and

[04:33] hopefully more true to the biblical

[04:36] gospel so yeah that was the kind of the

[04:38] the the a long story made short as to

[04:40] why I did it what's fascinating I've

[04:42] watched the ad a couple times now and I

[04:44] didn't necessarily catch this the first

[04:47] time I saw it is that it's not geared at

[04:49] the lost and that's what's so perplexing

[04:53] is that you buy an advertisement in

[04:57] front of 123 million people at a Super

[04:59] Bowl

[05:00] and they're say that we need to we need

[05:01] to reach the Lost we need to reach the

[05:04] lost but it's as if the advertisement

[05:08] was actually to criticize

[05:10] Christians that was actually what that

[05:13] was so so why use a Super Bowl ad to

[05:16] kind of criticize other Christians

[05:18] essentially to say that we didn't you

[05:20] know Jesus didn't preach hate and also

[05:23] to kind of tell the world who thinks

[05:25] that Jesus is ha is oh no don't worry

[05:27] you know we're not going to tell you

[05:28] that you're wrong in your sin now I want

[05:30] to play your

[05:32] advertisement which is phenomenal uh

[05:35] we've been playing it over and over

[05:36] again I don't know if you saw it on

[05:37] social I saw it on in put it on

[05:38] Instagram it's been seen millions of

[05:40] times and you deserve a lot of the

[05:42] credit well you deserve all the credit

[05:43] it's amaz it's been viewed over two and

[05:44] a half million times and what what's our

[05:47] cut here guys which is the

[05:49] cut uh the what I love about the ad is

[05:53] you talk about the former and the former

[05:56] and the transformational nature of Jesus

[05:59] Christ and I I'll be very honest with

[06:02] you Jamie I got angry when I saw your ad

[06:04] cuz I said what could have been how

[06:07] great it could have been to show that

[06:10] people are not all yet they could be and

[06:13] that is the difference between the two

[06:15] ads that he gets us is that well he's

[06:17] going to come down to your broken State

[06:19] and almost affirm where you are he gets

[06:22] you bro he gets that you're a meth

[06:24] addict he gets that you're you know

[06:26] giving kids chemical castration he gets

[06:28] that you're an abortionist you say no no

[06:30] no no you could be better you could

[06:33] become a you could become a new person

[06:37] as the scripture said it's completely

[06:39] different yours is hopeful and

[06:41] optimistic and is the gospel theirs is

[06:45] like heavy and almost like ridden with

[06:48] guilt and that is completely different

[06:52] like yeah he gets you dude I don't first

[06:54] of all Jesus doesn't get me he saves me

[06:58] big difference play cut 52

[07:00] [Music]

[07:08] yep don't ask

[07:12] me what you know is

[07:15] true don't have to tell

[07:20] you I love your precious

[07:24] heart

[07:27] I I was stand

[07:31] you were

[07:33] there two worlds

[07:38] collided and they could never tear us

[07:47] [Music]

[07:53] AP we can

[07:57] live for

[08:01] Jamie I want to keep you on here can we

[08:03] can we go through the breaks guys just

[08:05] to maximize our time please uh Jamie one

[08:08] minute tell us about your approach there

[08:09] your creative

[08:10] approach sure yeah I mean what so what I

[08:13] wanted to do was I wanted to make it

[08:14] close to the original in terms of the

[08:16] concept because um I wanted I wanted to

[08:19] show what you actually said there which

[08:21] is this is what could have been this is

[08:22] what should have been and this is the

[08:24] message that that Christians should be

[08:26] getting out there in place of the one

[08:28] that they did so so obviously

[08:30] stylistically it's similar but um but as

[08:33] you said it it it's containing a message

[08:36] that actually speaks of what God can do

[08:39] in someone's life because I think this

[08:41] conception that Christians that are

[08:43] let's say conserv let's say Bible

[08:44] believing whatever it might be that we

[08:46] hate people that are not like us I think

[08:49] that's fundamentally untrue I I we

[08:52] actually love those who are different to

[08:54] us but we love them and hopefully we

[08:57] love them at least in a a reflection of

[08:59] the way that Jesus loves them which is

[09:00] we love them but we also want to see

[09:02] them leave behind their sinful lifestyle

[09:05] and come into the the beautiful

[09:07] restoration and goodness that Jesus has

[09:10] for them so you see all those images of

[09:11] here's what life was like before and

[09:13] here's where God has brought them now

[09:15] and yeah so I mean you said you said I

[09:17] get the credit for It ultimately this is

[09:20] it was a very simple thing to make so so

[09:23] the credit goes to what God has actually

[09:25] done I think that's the more appealing

[09:26] thing about this is that these are true

[09:28] stories what God can do in

[09:31] lives no glory be to God stay here I

[09:34] want to keep you and discuss this it was

[09:36] so powerful because it shows someone

[09:38] that was broken and addicted and they

[09:40] became happier and better or more joyful

[09:43] what an optimistic amazing the other one

[09:45] felt so dark and just as I I in this

[09:49] yours is a desire to improve and a

[09:51] desire to become what God wants you to

[09:54] be I love it so so Jamie one of the

[09:56] things I want you to talk about for a

[09:58] second then I want to to play piece of

[09:59] tape that proves this is the power of

[10:02] creating an

[10:03] alternative the fact that you created an

[10:05] alternative advertisement really made he

[10:08] gets us look bad and I know that what

[10:10] meaning in in a way that I think was

[10:12] very powerful because it's one thing for

[10:13] us to criticize the ad it's another

[10:16] thing to say no no we're not against

[10:18] running ads during the Super Bowl we're

[10:19] not against trying to bring people to

[10:20] Jesus it's just you guys swung and miss

[10:23] and by the way just so you know I have

[10:25] tried my best the talk that he gets us

[10:26] people they are so prideful when it

[10:28] comes to this they will not receive

[10:30] criticism they say that it's working

[10:32] they say it's wonderful and that your

[10:34] heart is hard if you don't love their

[10:37] advertisement Jamie what's your response

[10:38] to

[10:40] that um yeah I I think uh firstly I can

[10:44] God can do wonderful things through

[10:46] things that are that are not uh good

[10:48] right God God can bring good out of evil

[10:51] Romans 8:28 that's right yeah right

[10:54] absolutely so so if an advert gets out

[10:56] there and brings the name of Jesus to

[10:59] millions and millions of people of

[11:00] course God can use that to to perhaps

[11:03] stir an interest in Christianity come to

[11:06] church read their Bible whatever it may

[11:08] be right so that's that's possible the

[11:10] issue is that the content of their

[11:13] advertisement as it was and as any

[11:15] reasonable person would have viewed it

[11:17] will actually typically speaking make

[11:19] the gr harder for most Christians to

[11:21] believe because they're saying what a

[11:23] lot of people's misconception is of the

[11:26] church which is that if we call you to

[11:28] turn from sin and the faith in Jesus

[11:29] Christ that we're preaching hate so the

[11:32] the gospel of the original advert is not

[11:36] the saving gospel it it it is a

[11:38] different gospel and therefore even if

[11:40] God manages through his great wisdom and

[11:43] power to you know redirect things in

[11:45] someone's life and because it's a lot of

[11:47] people it might even be a lot of

[11:48] people's lives the fact is that you

[11:50] actually need to and you would be much

[11:53] better spent your time and money your

[11:54] $14 million or whatever it may have been

[11:56] I've heard different numbers reported it

[11:58] would have been much better spent

[11:59] conveying a gospel that could save and

[12:01] conveying the true message because yes

[12:03] you might get even a tiny bit of fruit

[12:05] from this and we praise God for all of

[12:06] it but nonetheless there could have been

[12:08] so much more it could have been so much

[12:11] more and you know God will use all

[12:13] things who for those who love him

[12:14] towards his good that is the promise of

[12:15] Romans 8:28 and that remains to be

[12:18] true but we also have to ask was you

[12:21] know is this the wisest deployment and

[12:22] is this the message is this the the the

[12:24] best theological message and it's funny

[12:26] you know they say Jesus didn't preach

[12:27] hate but I see in those pictures a lot

[12:31] of people that do preach hate I mean

[12:33] they showed an abortionist they showed

[12:36] protesters and remember in John 8 which

[12:40] is very quoted by the wokey Christian

[12:42] people it's fine they say let the first

[12:43] among you cast the first stone they

[12:45] forget the second part of John 8 when

[12:47] Jesus says to the woman he just saved

[12:48] sin no more you got to stop sinning

[12:52] that's that's a pretty important kicker

[12:55] that you have to change your ways that

[12:58] I'm going to trans form you and what I

[13:00] love about your message is that it shows

[13:01] these happy people of all sorts of

[13:04] different backgrounds that were probably

[13:06] not as joyful before they found Jesus

[13:09] and it shows that it can transform them

[13:11] and so the uh Jamie what I want to

[13:13] explore with you after the break is

[13:15] where does this broy he gets us thing

[13:18] come from and I'm afraid it comes from

[13:22] an approach of people that do not want

[13:24] to be challenged on their sinful ways

[13:27] that they know what's best that they

[13:29] want a God that affirms their drug use

[13:33] their addiction their whatever lifestyle

[13:37] and that if you dare question it the

[13:39] only explanation is hateful is if

[13:41] there's not a spectrum of so much other

[13:42] things before hateful and the most

[13:45] loving thing you can do when you

[13:48] encounter an error is to correct it and

[13:52] if you find an error you want to correct

[13:53] it and when you find a mistake do you

[13:56] affirm that mistake or do you try and

[13:59] and give people the proper way that they

[14:02] might live A better and deeper life we

[14:04] have with us Jamie from Northern Ireland

[14:07] Jamie bambrick creator of the

[14:09] alternative he gets his head where does

[14:10] that come from Jamie that kind of broy

[14:13] theology it's growing it has momentum

[14:16] where does that come

[14:17] from yeah I think there's a few things

[14:20] um without getting into too much detail

[14:22] on it there's there's a someone talked

[14:24] about Christianity functioning in the

[14:26] neutral World which which we've moved

[14:28] out of where Christianity was let's say

[14:31] from the the late '90s through to uh

[14:33] about maybe 10 years ago Christianity we

[14:35] live in a postmodern world Christianity

[14:37] can be good for you uh but not

[14:39] necessarily good for me but we're open

[14:41] to all kind of ideas and in that world I

[14:44] think it made a lot of sense for people

[14:47] and people probably find it

[14:48] evangelistically effective to say what

[14:50] what we're going to do in order to reach

[14:52] people is we're just going to show that

[14:53] we're nice we're going to show that this

[14:55] works for us and then hopefully they'll

[14:58] pick up a little bit of that we've now

[15:00] shifted we've shifted societally Across

[15:03] the Western World so America included

[15:05] Northern Ireland included everywhere in

[15:07] the west to the negative world where it

[15:09] is viewed as a negative thing to be a

[15:11] Christian it's not just a neutral thing

[15:12] it's negative and in that we actually

[15:15] need to have the confidence that being

[15:17] well received is not the most important

[15:20] thing Jesus was not well received in his

[15:22] message the apostles were not well

[15:24] received in their message theyve paid an

[15:25] enormous Grace Jesus Christ was

[15:27] crucified his Apostles all but one of

[15:30] them were murdered for their Faith H and

[15:32] we need to get back to that because I

[15:34] think this idea that if we're just nice

[15:35] enough and if we just show that we're

[15:38] always as nice as as we can be that

[15:40] people will come to the Fai the faith

[15:42] that is H very Le I dided idea it was

[15:45] always incorrect but it certainly is not

[15:48] working anymore and I think you see this

[15:50] even with don't want to go on too long

[15:51] but I think you see this with the

[15:53] reaction of the left to this cuz they've

[15:55] not really appreciated it either in many

[15:57] ways and I think the reason is they know

[15:59] they're being pandered too they know

[16:01] that this is not a a true belief of what

[16:05] we or a true portrayal of what we

[16:07] actually believe they know that this is

[16:08] sucking up and they would I think they'd

[16:10] rather if it was upfront and I think it

[16:12] could be upfront in a way that is also

[16:14] hopeful and not just condemnation yes

[16:16] there's sin but there's Grace but

[16:18] there's forgiveness but there's

[16:19] transformation transform that a better

[16:21] message yeah we both said it at the same

[16:23] time do not conform to the ways of this

[16:25] world but instead be transformed by the

[16:26] renewing of your mind Romans 122 love

[16:30] that okay so I want to play this piece

[16:31] of tape here cuz I I want to try to give

[16:33] an example of a moment where I based on

[16:37] what I've received from Andrew and the

[16:38] team they said I embodied your message

[16:42] more than that he gets us so just by

[16:44] context I went on this program called

[16:45] whatever um our audience is now aware of

[16:47] it because I've walked them through it

[16:49] uh a lot of porn people were there um

[16:51] people that participate in the actual um

[16:54] Act of having sex on camera including a

[16:56] young lady next to me the he gets us

[16:59] approach would have me turning to the

[17:01] porn person by the name of Molly and

[17:03] would have said you know Molly I get you

[17:06] I get that you film yourself having sex

[17:09] and I'm not here to condemn you I just

[17:12] want to know that Jesus gets you that

[17:14] Jesus is right there with a thumbs up of

[17:17] approval when you're having sex with a

[17:19] man on camera and that Jesus is not

[17:21] going to judge you that you're live

[17:22] streaming yourself having the most

[17:24] intimate holy thing two human beings can

[17:26] do that's the he gets approach that is

[17:29] the approach that the Green family is

[17:31] underwriting there's a different way to

[17:33] handle it where you still can be loving

[17:36] and truthful and I think we we hit this

[17:39] chord based on response I've received

[17:41] play Cut 120 please I have sympathy for

[17:44] you I do you're trying to cope with the

[17:47] suppression of your soul and filming

[17:49] yourself having sex with other men and

[17:51] filming it is not the highest and best

[17:53] use of the talents that God gave you

[17:55] it's not I that is a talent God gave me

[17:58] well it's not the highest and best use

[17:59] and it's not a talent because as I said

[18:01] in my belief it is should that should be

[18:03] saved in a sacred domain we're not going

[18:04] to agree on that but I hope uh I hope

[18:07] you change course I think you'll be

[18:08] happier and more joyful and I pray you

[18:10] don't have to suffer too much to realize

[18:12] that well in my belief this is my most

[18:15] happy and

[18:17] joyful Jamie your

[18:20] reaction yeah I I think I think you you

[18:23] conveyed very well there uh what the

[18:25] heart of Christians should be towards

[18:27] those who are in sin because so the

[18:29] Bible describes living in sin as slavery

[18:33] it it describes it as something that is

[18:35] that is destructive to the human soul

[18:38] and yes that girl you know she she may

[18:41] have she may believe that she's happy

[18:43] there may be even temporary happiness

[18:45] involved with that lifestyle maybe

[18:47] there's there's some Fame and popularity

[18:49] and whatever it might be that comes with

[18:51] that but long term that will take a toll

[18:54] on her soul and that is the very thing

[18:57] that we as Believers want to see people

[19:00] rescued from in this life and then

[19:02] obviously Eternal salvation as part of

[19:05] that as well um so so no I think that

[19:08] that is the the kind of way it is a very

[19:10] good example in a brief way of conveying

[19:12] to someone who does not believe and is

[19:14] not really interested in believing

[19:15] perhaps that no we do care about you but

[19:18] we care about you enough to say the

[19:20] difficult thing we care enough to say

[19:22] that you need to actually lay this down

[19:25] in order to receive something

[19:27] better