Charlie Kirk Murdered in Utah: Fox News Attempts to Mythologize MAGA Figure Fall Flat

Enjoying this? Share it with someone who needs to see it.

Up Next

Charlie Kirk's Murder and the Alarming Rise of Civil War Rhetoric in American Politics

Charlie Kirk's Murder and the Alarming Rise of Civil War Rhetoric in American Politics

12:09

Isabel Brown Honors Charlie Kirk's Legacy at AmericaFest With Andrew Kolvet and Mikey McCoy

Isabel Brown Honors Charlie Kirk's Legacy at AmericaFest With Andrew Kolvet and Mikey McCoy

1:09:17

Benny Johnson, Brick Suit, and Cliff Maloney Honor Charlie Kirk's Legacy After Historic Memorial Service

Benny Johnson, Brick Suit, and Cliff Maloney Honor Charlie Kirk's Legacy After Historic Memorial Service

50:15

Charlie Kirk Murdered in Utah: Fox News Attempts to Mythologize MAGA Figure Fall Flat

Amanda Marcotte and Russell Payne report on how efforts to preserve Charlie Kirk's legacy have collapsed in the two months following his murder in Utah. While Fox News attempts to transform Kirk into a martyr figure for the MAGA movement, presenting his widow Erika Kirk with awards and claiming his death sparked religious fervor among young Americans, the reality on the ground tells a different story. The vacuum left by Kirk's death has instead empowered figures like Nick Fuentes, who spent years attacking Kirk, and the much-hyped youth movement shows little evidence of materializing beyond Fox News narratives designed for an aging viewer base.

Categories: Liberal Opinions
November 26, 2025

The Failed Mythology of a MAGA Martyr

Two months after Charlie Kirk was murdered in Utah, the MAGA movement and Fox News anticipated a galvanizing moment that never materialized. Russell Payne, a journalist covering the aftermath, reports that all efforts to carry on Kirk's legacy have essentially fallen apart. Yet Fox News continues its campaign to transform Kirk into a hero figure and martyr for the MAGA movement, despite mounting evidence that this narrative isn't resonating beyond their aging viewership.

The network's efforts include awarding Erika Kirk, Charlie's widow, the first-ever Charlie Kirk Legacy Patriot Award. In her acceptance speech, she emphasized that "Charlie was courageous, bold, and committed to sharing his vision for America, its families, and the future. His death marked a turning point for this nation."

Marketing to Boomers, Not Young Conservatives

The presentation style of Fox News's Charlie Kirk tributes reveals a fundamental disconnect. From the styling of the trophy to the overall aesthetic, everything about these segments appears designed for an older demographic. When asked whether any of this speaks to young conservatives, observers note that Kirk's real talent wasn't just youth outreach—it was his ability to navigate between mega-donors and older people who wanted to feel they were influencing youth.

The reality is that Fox News's primary audience isn't young conservatives or young right-wingers. It's predominantly older people still watching cable television. This creates a strange dynamic where the network stages elaborate productions about youth engagement for viewers who are decidedly not young.

The Nick Fuentes Problem

The most significant development following Kirk's death hasn't been a unifying moment for MAGA—it's been the rise of Nick Fuentes and figures with neo-Nazi or neo-Nazi adjacent beliefs driving the narrative among young people on the right wing. Ironically, Kirk actually served as a dam against this tendency. Fuentes, who hated Kirk and spent years attacking him and his movement, has gained prominence and acceptance in Kirk's absence.

In one clip, Fuentes declares: "I am doing it for the kick, for the pleasure of wiping the smirk off of Charlie Kirk's fucking small, ugly face. I am hurtling towards you like a human missile to blow up this whole thing, and you're telling generation Z, 'Buy a Hillsdale course, get a second job. Observe the Shabbos, go to Turning Point.' Fuck you. You are not ready for this."

Rather than galvanizing MAGA and Trumpism, Kirk's death has split the movement apart, with some people moving further right and others freaking out. It's become a galvanizing moment for neo-Nazis, not mainstream conservatives.

The Fabricated Bible Sales Narrative

Fox News has attempted to connect Kirk's death to various cultural phenomena, including claiming that Bible sales surged because of "the Charlie Kirk effect." The network pointed to a 36% increase in Bible sales from the previous September, suggesting that Kirk's death caused religious fervor among young people.

However, this narrative ignores a more plausible explanation: In September 2025, a TikTok craze emerged where numerous people claimed the rapture was coming that month. The connection between "I saw a video saying the rapture is coming" and "I buy a Bible" is far more direct than "Charlie Kirk dies" leading to Bible purchases. Additionally, some of these sales could be attributed to Trump-branded Bibles.

The Reality of Turning Point USA Chapters

Fox News has showcased students starting Turning Point USA chapters, including teenagers at a Rhode Island high school who described wanting to create "a safe space where conservatives and liberals can come together and talk about their beliefs openly, freely." This characterization misrepresents what TP USA chapters actually do.

In reality, their main activity involves reporting on professors they believe are leftists or spreading ideas incongruent with their worldview. Professors increasingly report a climate of fear on campus, where they're being taped by students associated with TP USA who distort their words to make it sound like leftist indoctrination, resulting in professional consequences.

Astroturfing as Grassroots

Fox News presents Turning Point USA as a grassroots movement, but this doesn't reflect the organization's actual history. TP USA emerged from Kirk feeling disillusioned on a college campus when presented with ideas that didn't align with his worldview. He then connected with a wealthy benefactor to astroturf the organization. This pattern is reflected in Fox News's current efforts, exemplified by someone in a Jesus King t-shirt claiming there's a "sweep of Christian fervor across the frat houses of America."

The attempt to portray loving the president as rebellious falls particularly flat. As observers note, loving the president isn't cool regardless of who holds office. It's not cool to love politicians or to be a Republican—it never will be.

The Mandatory Enemy

Being Fox News, the coverage couldn't remain entirely positive. The network needs an enemy, and in this case, it's the left. Clips showed TP USA members claiming they were praying for people who showed them their middle finger while handing out shirts, and suggesting that such behavior demonstrates "how vitriolic the left is."

One Fox News guest questioned whether the minds of people who make "vile remarks" can "be rehabilitated," a statement that raises its own questions about who exactly needs rehabilitation.

The Keystone Theory

The on-the-ground reporting reveals that Charlie Kirk, in a strange way, was the keystone holding the whole MAGA coalition together. Fox News is desperately trying to fill that gap by constantly talking about him and insisting nothing has really changed since his death. But this narrative simply isn't borne out in reality. The websites built after his death have started to fall apart, and the much-hyped youth movement shows little evidence of materializing beyond carefully produced Fox News segments designed to reassure an aging audience that their grandchildren are about to turn Republican.

Video Transcript

Link copied to clipboard!