Up Next
Mona Charen and Jonathan Chait Discuss the Charlie Kirk Assassination and Authoritarian Threats to American Democracy
43:56
Stephen A. Smith Sits Down With Candace Owens On Israel, Iran, Trump's Betrayal Of MAGA Movement
58:37
Trans Creator Refuses to Mourn Charlie Kirk, Condemns the Violence, and Explains Why Centrism Enables Fascism
18:40
How Charlie Kirk's Death Spawned a Meme Empire and Exposed the Fractures Within Far-Right Politics
Ryan Broderick joins Power User to dissect the chaotic aftermath of Charlie Kirk's assassination and the bizarre meme culture that emerged in its wake. From AI-generated Terminator edits to esoteric Nazi symbolism, the "Kirkification" phenomenon reveals deep fractures between MAGA boomers and younger far-right extremists called "Gropers." What started as memorialization quickly devolved into mockery, exposing how the Trump administration's attempt to create a martyr backfired spectacularly. Broderick argues this may mark the actual death of the MAGA movement, as Charlie Kirk becomes less a political icon and more the next Harambe—an eternal internet punchline that cycles through feeds every anniversary.
The Kirkification: From Martyr to Meme
On September 10th, 2025, Charlie Kirk was shot to death in front of a crowd of students in Utah. Just over a week later, a massive memorial rally was held at State Farm Stadium in Glendale, Arizona, attended by over 90,000 people. Donald Trump, JD Vance, Marco Rubio, and numerous high-profile political and media figures praised Kirk and framed his death as the beginning of a holy war, claiming his killing would result in "millions of Charlie Kirks."
Almost immediately, something unexpected happened. Rather than inspiring a generation of conservative activists, Charlie Kirk became a meme. Ryan Broderick, an online culture journalist who has been covering what he calls "the great Kirkification," joins Power User to explain how the far-right's attempt to create a martyr backfired spectacularly.
Cancel Culture in Overdrive
In the immediate aftermath of Kirk's death, the far-right cracked down on online speech with unprecedented force. At least 600 Americans lost their jobs for saying things about Charlie Kirk online, including 50 academic administrators. By contrast, just 22 academics were fired in 2020 for Black Lives Matter commentary and 160 total for pro-Palestine views, making the crackdown over Charlie Kirk the most extreme form of cancel culture ever witnessed.
Content creators like Asmongold claimed "this will radicalize a generation," and conservatives pushed the idea that Charlie's death would be avenged. But things quickly went off the rails.
The Memes Begin
According to Broderick, the memeification of Charlie Kirk began almost immediately—within a week of his death. The early memes weren't exactly making fun of him. They were being passed around particularly by people in the cryptocurrency world who were making AI-generated videos about what if Charlie Kirk was brought back as the Terminator. Many of these were extremely racist, and the idea was to venerate him while also playing with the concept and having fun with it.
There was confusion about whether this content was serious or ironic. What emerged was a massive chunk of conservative "normies" who are now extremely far-right, alongside MAGA boomers consuming AI-generated slop, while younger, more sophisticated people on the far-right found this deeply embarrassing. From the outside, it became nearly impossible to tell what was being ironically or genuinely shared by these different right-wing factions.
The Groper Wars
A crucial faction in this story is the "Gropers"—younger Gen Z extremists whose name comes from an obese Pepe the Frog meme. Their de facto leader is Holocaust-denying live streamer Nicholas Fuentes. They're extremely xenophobic, isolationist, believe in eugenics and no voting rights for women, and they hated Charlie Kirk to the point where they would show up and heckle him in real life. The shooter was initially believed by some journalists to have been a Groper.
These extremists have a sense of humor that is very irony-based, similar to hardcore leftists, and they're aware of this. They insert extremely niche neo-Nazi imagery or references into their content, hoping it will be ironically shared by leftists and spread by people who don't know what they're talking about.
The Evolution of Kirk Memes
The Charlie Kirk Terminator series was the first major meme wave—an AI-generated web series about what if Charlie Kirk was brought back as a cyborg and then him and Hitler and Alex Jones traveled around the world. It's been promoted by cryptocurrency people and has been circulating since September.
Then leftists began pushing exactly how offensive they could be about Charlie Kirk, which dovetailed with the Trump administration going all-in on revering Charlie Kirk as a martyr. As Trump became more hysterical about honoring Charlie Kirk's death, it became a taboo that people could manipulate or play with. This is where "Kirkin on it" emerged as a euphemism for oral sex because he's the "throat goat," and where "dicks out for Harambe" style absurdist dark humor about Charlie Kirk's death began circulating.
AI Slop and Face Swaps
In the background, AI-generated accounts targeting conservative boomers were making insane slop about Charlie Kirk, including content showing up in megachurches where Charlie Kirk was AI-generated into videos talking to Jesus. As these accounts became more popular, people discovered increasingly surreal, weird AI-generated Kirk content that was being genuinely shared.
All of this collided in recent months with AI face swaps and deepfakes where Charlie Kirk's face was put onto rappers and famous memes. Broderick tracked down the person who started this trend—an account on X going by "Money Spread"—who created tons of these edits but ghosted him when asked about their political views.
The Agartha Connection
Perhaps the strangest development has been what GQ called "Agarthan Charlie Kirk memes." This imagery connects to a broader far-right movement that predates Kirk's death, emerging around 2021-2022 as a kind of "far-right vibe shift." Different far-right extremists experimented with finding other forms of fascist iconography and imagery, stumbling across Nazi occultism because it fit well with the new surreal brain rot becoming popular with Gen Z.
This includes the Nazi Black Sun Sonnenrad symbol, Schizo Wave edits, creepy pasta about the Holocaust, and content about the lost city of Agartha—supposedly a city at the center of the hollow earth that only white people can access. The whole idea, Broderick explains, is to create memes around the far-right that can never be properly explained by journalists or commentators.
This imagery went into overdrive after Kirk was shot. Charlie Kirk gets an "Agarthan makeover" in these edits, becoming blonde and blue-eyed. It's being used as the tip of the spear on algorithmic platforms—if they can make stuff that looks like it's making fun of Charlie Kirk, then users will suddenly get hit with hardcore neo-Nazi content.
The Death of MAGA?
Broderick offers a bold theory: the MAGA movement actually died with Charlie Kirk. We'll look back at it as the moment the whole thing fell apart, with the timing of the Epstein Files adding to this collapse. In terms of Kirk's meme status, Broderick sees him becoming the next Harambe—every anniversary there will be a wave of offensive Charlie Kirk memes, and every time the administration tries to use his memory, there will be a wave of people making fun of it.
Charlie Kirk was, Broderick argues, grown in a laboratory to be an influencer president replacement to the TV show president. JD Vance can never be Trump. Elon Musk can't do what Trump does. Without Kirk, they have nothing, because that takes a long time to cultivate. They'll have to run traditional Republicans who might not be totally on board with taking over America, or they'll have to run alt-right weirdos who don't know how to talk like normal people.
The Algorithmic Problem
When asked if it's problematic for leftists to share Charlie Kirk memes, Broderick is clear: there is no way to safely engage with any right-wing content on the internet right now without triggering an algorithmic effect. If you do it on X, you are absolutely probably going to trigger some kind of algorithmic cascade of neo-Nazi content for another user. The same applies to TikTok and Instagram Reels.
As Broderick discussed with June from the podcast Kill the Computer: irony cannot defeat irony. It's easy and feels good to ironically share MAGA boomer slop and talk like Trump, but you are helping them. That's just a fact. Unfortunately, being genuine and earnest seems like the best course of action, even though that feels uncomfortable.
What Comes Next
According to conservatives in DC, including prominent conservative Rod Dreher, every aid in Washington is now a genuine neo-Nazi who loves Nick Fuentes. The young part of the Republican party are these people. They will have to do the hard work of seeing if being a hardcore neo-Nazi is good for getting voters—if esoteric occultism is a winning electoral strategy.
Broderick admits he might be naive or optimistic about America, but he doesn't see it working. As long as we are in a fair and open democracy, these people are not going to do well if they publicly say what they believe. At the same time, he acknowledges that American culture is the most right-wing it's been since the Bush administration, very much in a post-9/11 media environment where everything is conservative and reactionary.
Charlie Kirk's legacy will ultimately be as a meme and a punchline. And according to Broderick, we likely won't see another Charlie Kirk in our lifetime—he was the only thing the right had that could bridge the gap between traditional Republicans and alt-right weirdos, and now he's gone.
Video Transcript
I had a couple people be like, "Oh, I
thought these were funny and I liked
them." And then my feed filled up with
like insane stuff. [music]
On September 10th, 2025, Charlie Kirk
was shot to death in front of a crowd of
students in Utah. Just a week and a half
later, a massive rally and memorial was
held in his honor at State Farm Stadium
in Glendale, Arizona. The event was
attended by over 90,000 people, and
Donald Trump, JD Vance, Marco Rubio, and
a slew of other high-profile political
and media figures praised Kirk and
framed his death as the start of a holy
war. They claimed that his killing would
result in millions of Charlie Kirks.
>> Get married, have a million kids,
and live out your American dream. And by
doing that, we can create millions and
millions and millions of Charlie Kirks.
and we can save our land.
>> Now, I believe with the assassination,
with the heinous murder of Charlie Kirk
that millions of Charlie Kirks were
created today, that today will be a
neverforget
kind of day. Almost immediately, many me
Charlie Kirk clones began cropping up
and far-right Jenzie influencers began
attempting to mimic Charlie's viral
debate formats. The far-right also began
cracking down on online speech. At least
600 Americans lost their jobs for saying
stuff about Charlie Kirk online,
including 50 academic administrators. By
contrast, just 22 academics were fired
in 2020 for Black Lives Matter
commentary and 160 total for pro
Palestine views, meaning the crackdown
over Charlie Kirk was the most extreme
form of cancel culture we've ever
witnessed. Content creators like Asmin
Gold claimed, quote, "This will
radicalize a generation." And
conservatives for weeks continued to
push this idea that Charlie's death
would be avenged. But pretty soon,
things went off the rails. Hardly a
month after Charlie died, his widow
Erica Kirk was pictured giving an
awkwardly close embrace to JD Vance in
skintight pleather pants. Donald Trump
pretty much all but forgot about Charlie
Kirk, and very quickly, Charlie became a
meme. Ryan Brick is an online culture
journalist and he's been covering the
great Kirkification. Today, he's joining
me to talk about the rise of Charlie
Kirk slop and what it's morphing into.
Because as fun as it is to laugh at all
the absurd memes featuring Charlie
Kirk's face plastered onto like some M
Prague emoji or whatever, lately the
whole thing has taken a sharp turn and
it's now funneling a lot of people right
back into the far right. We're going to
dig into this new hyperonline esoteric
form of Nazism, explain the lore behind
the mythical city of Agartha. You might
have seen these edits of Charlie Kirk
flying behind Alex Jones on Tik Tok or
Instagram reels lately, and we're going
to explain what all of this says about
the current state of the internet,
politics, and culture. Hi Ryan, welcome
to Power User Podcast.
>> Hi, thanks for having me. All right. So,
I want to kind of dive back for people
that might have been seeing these
Charlie Kirk memes on their timeline,
but can't really remember. I feel like
we all entered in such a fugue state
this fall, like how this all began. When
did the sort of like circification
begin? When did things move from
memorializing, eulogizing Charlie Kirk
to memeing him? How did that all start?
>> I was surprised to find out that it
happened pretty much immediately. best
as I can tell, like within a week of his
death, there were memes about him. These
early memes were not exactly making fun
of him. They were being passed around,
particularly people in like the
cryptocurrency world who were making
like AI generated videos about what if
Charlie Kirk was brought back as the
Terminator. A lot of these are super
racist. And the idea was sort of to
venerate him while also playing with it
and having fun with it. And then we've
just sort of seen these memes kind of
devolve over the last, you know, couple
months. Some people were of course
memeing the day of and like the like
hashtag Charlie squirt and like some of
the content then was was out there and
then like there was this sort of
crackdown and policing of social media.
People were potentially getting fired
from their jobs. I feel like it pulled
back and you saw a lot of AI slop that
wasn't necessarily intentionally memeing
him, but like the one where he ascends
with the flag of Israel around him to
God or whatever that was sort of like I
feel like it ended up as an ironic meme
by people on the left, but it wasn't
necessarily intended that way. And I
feel like that's sort of seems to be the
a lot of this stuff like even the We Are
Charlie Kirk song which went viral. It
seems like it started off as serious and
then sort of got twisted. So can you
talk through kind of like the evolution
of just in the first month like how the
memeification of Charlie Kirk kind of
progressed?
>> Yeah. So what you're describing that
kind of confusing like is this supposed
to be serious or not thing. What that is
is there is a massive chunk of what we
would call normies who are super super
conservative and far right now. MAGA is
effectively mainstream and there's a lot
of boomer accounts that make AI
generated slop for MAGA boomers and more
sophisticated more intellectual people
on the far right younger people they
find this very embarrassing. And so if
you're on the outside looking in, it's
actually very hard to tell what is
ironically or genuinely being shared by
these different right-wing factions. And
a huge chunk of these young people hated
Charlie Kirk cuz Charlie Kirk was
embarrassing. Charlie Kirk was a
sellout. Charlie Kirk was the Jenzi, the
younger kind of person who sold out to
them. So when he died, it kind of became
a free-for-all. And you can see this
interplay if you look really closely,
but like from the from the outside it
looks ridiculous. Like it all just looks
like garbage slop, but there there are
different people sharing this stuff for
different reasons.
>> Well, let's kind of break down those
different factions of like the fandom
and the I wouldn't even say anti-fandom,
but maybe the haters. Like I feel like
you have the mainstream Charlie Kirk
fans that like you said are the maybe
the authentic audience for the most
cringe sort of slop out there, which are
like the boomers basically. And then you
have the leftists where everything is
sort of ironic and obviously they hate
Charlie Kirk because he was like a
right-wing extremist. But talk about
this other group because I I remember I
mean in in the aftermath of his killing
I feel like a lot of people including
the New York Times like learned the word
groper for the first time and weren't
even aware of sort of like the Groper
wars. So can you sort of fill people in
on that lore and the different factions
within the young conservative right?
>> Yeah. So let let's break it down. Right.
So, we've got MAGA as the new mainstream
Republican party for all, you know,
intents and purposes. They are the
boomers. They are the the old guard now.
I mean, MAGA has been going on for
almost 15 years at this point, 10 years,
right? So, they are seen as old and out
of touch. And you have these younger Gen
Z extremists. They're called gropers.
Their name comes from like an obese Pepe
the Frog meme. And their deacto leader
is a Holocaust denying live streamer
named Nicholas Fuentes. They aren't
really as prevalent as they used to be
as Nick Fuentes has become more popular,
but their attitudes have spread. They're
extremely xenophobic. They're extremely
isolationist. They don't want any
American military presence outside of
the US. They believe in eugenics. They
believe in no voting rights for women.
They don't really believe in anything
actually in a way like they are, I
wouldn't say nihilistic, but they are
the total race to the bottom end result
of a decade under Trump's thumb. and
they believe that Trump is being held
back from being more extreme. And they
hated Charlie Kirk to the point where
they would show up and they would heckle
him in real life to the point where the
shooter was believed to have been a
groper initially by the FBI or by
certain journalists. It's a little
uncomfortable to say this, but they have
a sense of humor that is very irony
based in the same way a lot of hardcore
leftists are. and they're aware of this
and so they'll insert like super super
you know niche neoy imagery or
references into their stuff hoping that
it's ironically shared by leftists
spread by people who don't know what
they're talking about and they really
just want to dogpile any trending topic
and and Charlie Kirk's death was the
biggest trending topic of the year.
Let's like kind of explain I guess like
the different types of memes that have
arisen like in the sort of circification
cuz I feel like we've seen stuff evolve
like actually towards more of those
extreme spaces like more of the content
today. I think the meme content about
Charlie Kirk today fits in line with the
stuff that you're just talking about
versus sort of what it was before. So
right after Charlie died and like the
memes that were posted at that point.
When do you think that meme culture
evolved to kind of become dominated
mostly by these like hyper online like
extremists? So the the Charlie Kirk
Terminator stuff was definitely the
first one. It's like an AI generated web
series about what if Charlie Kirk was
brought back as a cyborg and then him
and Hitler, Alex Jones like traveled
around the world beating up black people
and liberals and stuff and it's promoted
by a lot of cryptocurrency people and
it's been kicking around since
September. So that's like the first big
one. Then you also have leftists that
are trying to push exactly how offensive
they can be about Charlie Kirk. And this
dovetailed with the Trump administration
really going all in on revering Charlie
Kirk as a martyr. So as Trump became
more hysterical about Charlie Kirk's
death and how we should all honor it,
the more it became a taboo that people
could sort of start to manipulate or or
or play with. And so this is where you
start to see people using Kirkin on it
as a euphemism for oral sex because he's
the throat goat. This is where you start
to see the kind of like dips out for
Harambe style absurdist dark humor about
Charlie Kirk's death. I saw a conspiracy
theory being passed around ironically
that he didn't die, his neck just did
that. Like there's all this kind of
stuff circulating and this is happening
like late September, early October. And
as this is happening in the background,
a lot of AI generated accounts targeting
conservative boomers are making insane
AI slop about Charlie Kirk. is also
showing up in like megaurches where
Charlie Kirk is like being AI generated
into a video where he's talking to
Jesus. And as these accounts become more
popular, people start discovering more
and more surreal, weird AI generated,
genuinely shared Kirk content. All of
this starts to collide last month
basically. And this is where you get,
you know, the the AI face swaps of
Charlie Kirk, the deep fakes where
they're they're taking his face and
they're they're putting it onto like
rappers and famous memes.
>> Yeah. How did that start? cuz I feel
like suddenly every single face that you
started to see on the internet was
replaced with Charlie Kirk.
>> I can tell you how it started because I
reached out to the person who started it
and they ghosted me and I'm very mad
about it. So right now they're going by
money spread. They're an account on X
that just makes tons of these, tons and
tons of these. And I did reach out to
them and they they talked to me very
briefly and I asked him like, "What are
your political views?" And they
completely ghosted me, which I don't
really know what to make of that. It
could be that they are a groper and they
thought it was funny. It could also be
that they just don't care at all and
they realized that like it was pissing
people off or making people laugh and
they kept doing it and then that has
spread and then that as that's spreading
we have a ton of Charlie Kirk like
groper slop spreading around Tik Tok. So
this is the stuff that we can go further
into about like Agartha and Hyperoreia.
And then we also have the AI generated
song we are Charlie Kirk which goes
viral after it's already gone viral
among conservatives. So basically like
apolitical posters and leftists and
liberals discover that it's so popular
on Spotify and then that goes viral in
its own way. So now there's tons of
remixes and so all of it's basically
like all these different corners of the
internet are making fun of Charlie Kirk
and making fun of the martyr status that
was sort of imposed upon him by the
administration. And the point that I've
tried to make in a couple different
pieces, including one in the Rolling
Stone, is that Trump has always sort of
succeeded by not having standards, by
not respecting anything, by not really
caring, by being this sort of cultural
wrecking ball. And that veneer kind of
broke in September because suddenly
they're making us do like flags at half
mass for him and there's, you know,
televised funerals for him and all this
stuff. And it's like, well, wait a
minute. Like, if the administration
cares about something, that means that
we can bother them. We can mess with
them. We can troll them. And that is a
first. Actually, it is kind of amazing
to find like the one red line for
Trumpists. And now that people have
found it, both leftists and extreme
right-wing people, extreme far-right
people are triggering MAGA that way.
It's it's it's kind of fascinating.
>> Yeah. It's kind of also just like seems
like so the opposite of what people were
claiming in the wake of Kirk's death
when there was the big, you know, rally
in Arizona and they're like, "Well,
we're going to have a million Charlie
Kirks and like you started this movement
or you had the Magabombs being like, I'm
raising my lions, you know, to stand up
to the woke culture and it seems like it
just sort of backfired on them."
>> I think it absolutely backfired on them.
And historically, it does. I mean, you
don't even have to go that far back in
history, but like, you know, the guy who
built a contraption to kill the prime
minister of Japan and then his party
apologized for their connections to like
a scam church, like Luigi Manion, like
like political violence does have
typically, I don't want to say it gets
results, but like it does impact how
people talk about stuff and think about
stuff. And I think the far right and the
right-wing and the MAGA world were very
naive to imagine that there would just
be like a ton of people wanting to line
up and become the next Charlie Kirk and
literally be put in the crosshairs. Like
I I think it has had a really chilling
effect on on on certain parts of the
MAGA world.
>> Yeah, it feels like also very quickly it
just made the MAGA world seem very corny
and boomer and out of touch and lame. It
is fascinating to me that like the
biggest impact of Charlie Kirk's death
is that everyone around Trump looks like
a boring old boomer who sucks and like
it is lame. They've always sucked and
they've always been awful, but like they
look lame now.
>> Let's dive into the ways that it's sort
of like going now because I feel like
you've done a good job of breaking down
kind of how these memes are evolving and
being weaponized in sort of these more
esoteric spaces. I don't even know what
to call. Is there like a name for this
like weird movement on the internet of
like the Agartha type stuff?
>> GQ did like a big list of like all the
different Kirk memes flying around right
now and they called them Aarthan Charlie
Kirk memes or Aarthan Charlie Kirk
edits. That's probably as good as you're
going to get. But there are a bunch of
these that don't involve Charlie Kirk
and the whole thing predates him. Well,
so let's zoom back and talk about kind
of like the evolution of that movement
because I feel like what we're seeing
with the agarthification of Charlie Kirk
is like you said, it's sort of this like
movement that was a little bit before
him that's kind of like taken him on now
as like the face of their like digital
content initiatives I guess. Tell me a
little bit about like kind of that
faction of posters online and kind of
where they emerged from. So basically
like Trump loses the election, you know,
COVID has hit, Trumpism is feeling a
little stale, especially the whole like
Pepe the Frog wave of it, right? And so
in lockdown and immediately after that
sort of 2021 to 2022 period that people
were sort of describing as like a
far-right vibe shift, you know, like all
that silly stuff that what that really
is is a lot of different far-right
extremists experimenting with finding
other forms of fascist iconography and
imagery and and symbolism that they can
they can play with. And one of the most
effective things they stumble across is
like Nazi occultism because it's it fits
very well with the kind of new surreal
brain rot that's becoming popular with
Gen Z. So you start to see the Nazi
Black Sun Sonnenrad stuff pop up and you
start to see skits wave edits and creepy
pasta about the Holocaust and and this
stuff about the lost city of Agartha
that only white people can access at the
center of the hollow earth. And I sound
like a total maniac when I'm talking
about this stuff. And you're supposed to
like the whole idea is like what if you
create a bunch of memes around the far
right that can never be properly
explained by people like you and me.
Like that we could never go on CNN and
be like, "Okay, so like all these like
racist teenagers on TikTok believe that
like there's a secret city in the center
of the earth." You know, like that's
ridiculous.
>> Also, I feel like you saw this
increasingly like creeping out. You you
give some examples in your piece that
you wrote for Garbage Day, but you talk
about like in 2022 the mass shooter in
Buffalo used weapons covered in
references to these ideas, including
that black sun symbol. There was a whole
Tik Tok trend in 2023 you wrote where
users were making aesthetic fan cams of
Nazi Germany, fascist Italy, hoping to
like dupe unsuspecting Tik Tok users
into sharing them. And yeah, Ronda
Santis had an aid that had a son and rad
symbol in his videos. And I don't know
if you've seen this recently, but I feel
like Hitler's speeches translated to
English have also become popular sounds
on reals.
>> Oh, that's interesting cuz they were
super popular on TikTok like two years
ago. During that whole wave classical
art fan edit era, they were also doing
the AI translated species of Hitler. So,
I mean that just proves that like meta
products are two years behind like
everything else, right? Oh, you guys
just got AI translated Hitler? That's
crazy. Like, welcome to Instagram. Yes,
there is like a actually concerted
effort from the top to spread this kind
of content, but also this is a lot of
people who are just messing around. Like
this is I want to be really clear that
like this is as conspiratorial as just
like how f like fascist stuff works.
Like it's not like there's one person
being like the hot new thing is the
sonnenrad. It's like they're
experimenting with stuff and it it's
very much like monkeys and typewriters
and throwing stuff at the wall the way
it's always been.
>> Yeah. So after Kirk is shot, you wrote
that, you know, this sort of imagery
went into overdrive. Can you talk about
how it kind of all fed together because
I feel like really quickly now we
started to see like a tsunami of these
like Agartha, I guess all white Charlie
Kirk edits where like Charlie Kirk is
also super blonde like he looks very
Aryan.
>> Yeah. He gets an Aarthan makeover.
Basically that's the idea is that like
you become blonde and blue-eyed when you
go down into Agartha. The reason it's
spreading right now, especially after
Charlie Kirk's death, is basically what
we we kind of already talked about,
which is that he is a sacred cow. You
can attack him. You can piss off older
people by doing it. In fact, I I did a
video about this, like a short little
reels like video being like, "Hey, like
this is a thing," which it did get
blocked from being uploaded to TikTok
until I had to appeal, which I think is
fascinating. But I had a couple people
be like, "Oh, I thought these were funny
and I liked them or I watched them and
then my feed filled up with like insaney
stuff." So, like it's clearly being used
as the tip of the spear on algorithmic
platforms. So, if they can make stuff
that looks like it's making fun of
Charlie Kirk, which they're they're they
love doing because they hated him, then
all of a sudden you're going to get hit
with like hardcore neoy stuff and and
that's happening on like every platform
that has an algorithm.
>> Love it. Where do you see this kind of
like evolving? Cuz I feel like there's
also I don't know. I mean, I feel like
we've exhausted a lot of the Charlie
Kirk formats. It's starting to slow
down. And like I think he's just going
to enter into that sort of like eternal
realm where he's always kind of like
like a present meme, but it's not like
you it's not like as funny as it was
when you first saw it like a few weeks
after his death or whatever. But do you
think that he like Charlie Kirk as a
figure will continue to be used by
certain factions of the right either as
like somebody to mock or kind of as an
example of kind of like cringe MAGA like
millennial lame conservatism. Yeah, I
might be wrong, but I sort of feel like
the MAGA movement actually did die with
Charlie Kirk. And we'll look back at it
as like the moment like the whole thing
kind of fell apart. The timing with the
Epstein Files, I think also kind of
added a bit to this. And in terms of
like his meme status, I can't really
think of a more fitting end for him than
just to become the next Harambe. Like
it'll be a thing where like every
anniversary there'll be a wave of like
offensive Charlie Kirk memes and like
every time the administration tries to
like use his memory, there'll be a wave
of people making fun of it. He's just
like a meme now that like will will
cycle around the internet forever. Like
probably the Gen Z equivalent of like
making fun of 911 or the Gen Alpha
equivalent.
>> It feels like that. I mean, when you
look at the new movement that's arising
in place of MAGA because I agree with
you and I think MAGA is definitely like
that classic MAGA is on the decline. How
do you see those factions like evolving
and like do you think that that sort of
younger more extreme Fentesled type
movement is going to start gaining real
political power? I mean, according to
conservatives in DC, yes, like Rod
Drier, like the, you know, prominent
conservative, wrote a whole Substack
post about how he went to DC and every
aid was like a genuine neo-Nazi who love
Nick Fuentes. So, like that's already
happening. Like the the the the young
part of the Republican party are these
people. They will have to do the hard
work of like seeing if being a hardcore
neo-Nazi is good for like getting
voters, right? like is esoteric and
occultism a winning electoral strategy?
Like I I don't really think it is. Maybe
I'm naive but and or optimistic about
America. I just don't see it working
that way. I think as long as we are in
like a fair and open democracy, like
these guys are not going to do well if
they go and publicly like say what they
believe.
>> I kind of agree with you, but also kind
of like it is undeniable that they're
pulling more people to the right. And
like you're right that if they go out
and start talking about like a Gartha or
like doing those weird Nazi symbols like
yeah that's offputting to a certain
number of like normies but I also just
think a lot more like normie people are
becoming pled and like the culture
generally is becoming more reactionary
and right-wing and I think that's in
large part because of the rise of these
like that like super young super extreme
like faction on the internet.
>> You might be right. I might have
rosecolored glasses because I just went
home for Thanksgiving. But like this
theory that I've been sort of sitting on
and sort of had talked about. I sort of
think the whole internet broke and like
the average person doesn't care about
any of this and that like all of this
stuff doesn't matter. I think like a
decade of Trumpism has made the internet
so ugly and inhospitable that like the
average person isn't being redpilled.
Like I actually sort of think that like
all internet discourse has no value
anymore.
>> Oh my gosh. Ryan, you're coming off
Thanksgiving. I'm coming off like 20
hours of watching this guy Clavvicular.
This Jenz looks maxing kick streamer
that I've been writing something about.
>> Oh yeah, I've been watching the looks
maxing guys on TikTok. They're super
funny. I think it's a bit
>> I don't think it's a bit for this guy.
But I agree, but I think you're right.
Most of it is just kids going through
puberty. But I don't know. I just don't
know. Like the internet does remain like
the most powerful communication tool of
our time. And I do think that like yeah,
a lot of people are just like maxing out
on brain rot and it's all kind of
nothing. But it does feel like things
have gotten further to the right.
>> I think uh American culture is the most
right-wing it's been since the Bush
administration. Like I think we are very
much in like a post 911 media
environment where everything is very
conservative and very reactionary. And
in fact, there is a version where like
the groper wing of the MAGA movement
moves us further to the right by
allowing coverage for MAGA people to
like join the Democrats and move the
Democrats. Right. Right. But also like a
lot of sort of early, you know, primary
stuff makes me think that that's not
true. Like instead of trying to predict
the future, what I will say is that like
this stuff is popular to a point, but I
think at a certain level of internet
discourse, you become completely
indecipherable to the average person.
And that to me doesn't feel like it
helps your political movement if you're
just talking nonsense. Maybe I'm too old
and naive, but like that's that's my
thought. No, I do think that like
especially the like Charlie Kirk stuff
like that lore and all of those Agartha
edits and all just the AI edits
generally are so full of so many niche
internet references. It is like you feel
like you're looking at Italian brain rod
or something where it's like you have to
know every single kind of niche symbol
to even understand what's happening in
like the Tik Tok and that is unscrutable
to everybody over the age of 17 and like
ultimately probably not yeah like a
winning way to to kind of convince
people of anything. And yeah, I think
it's funny that Charlie Kirk's legacy, I
guess, is ultimately just going to be as
like a meme and a punchline. And I don't
think any of those younger Charlie Kirk
wannabes have gotten any traction
either. I mean, do you think we'll see
another sort of Charlie Kirk in our
lifetime?
>> No. In fact, my pet theory was that like
the major reaction we've seen mourning
Charlie Kirk from the Trump
administration and like prominent
conservatives is that like he was their
only hope for replacing Trump. Like JD
Vance can never be Trump. Elon Musk
can't even really do what Trump does.
And I think that like a lot of ways
Charlie Kirk was grown in a laboratory
to be this like influencer president
replacement to the TV show president and
without him they have nothing because
like that takes a long time. It's not
going to be Tim P or Ben Shapiro or that
kid whose name looks like a capa
Bradland Hollander whatever. None of
these people can do it. So, like without
that, they're going to have to run
traditional Republicans who might not be
totally on board with the whole taking
over America thing, or they're going to
have to run alt-right weirdos who don't
know how to talk like normal people.
Charlie Kirk was the only thing they had
that could have bridged that gap and
he's gone. Maybe Erica Kirk, but she's a
woman. They would never do that.
>> No, they're not going to. Although, I do
think the first woman president is going
to be right-wing.
>> Me, too. Yeah. I mean, I mean, that that
hap that happened in the UK, so
>> do you think it's like problematic? I've
seen a lot of scolding of people
especially in the past couple weeks like
of making fun of Charlie Kirk and saying
like, "Oh, you know, this is being used
as a tool for the right." Do you think
it's a problem for leftists to share
share a few Charlie Kirk memes for fun?
>> I share them all the time. I think I
think they're super funny. I think
everything making fun of Charlie Kirk is
super funny. All that said, there is no
way to safely engage with any right-wing
content on the internet right now
without without triggering that
algorithmic effect. And that is just
something you have to sort of take into
account. If you're doing it on blue sky,
you're probably fine. If you do it on X,
you are absolutely probably going to
trigger some kind of algorithmic cascade
of neo-Nazi content for another user.
Same with Tik Tok. Same with reals. Up
to you like whether you care about that.
But like, so I was just having this
conversation with June who hosts the
podcast Kill the Computer about like
irony cannot defeat irony. And
[clears throat] like it is so easy and
it feels so good to like ironically
share MAGA boomer slop and like talk
like Trump and do all that stuff, but
you are helping them. That is just a
fact. And and unfortunately like being
genuine and earnest seems like the best
course of action, but like god that
sucks and feels uncomfortable, but you
know, whatever. I think the average
person is probably fine. Yeah, go for
it.
>> Ryan, thank you so much for joining me
today. And tell people where they can
follow your work.
>> You can follow me at garbage day.
garbage day. It's a newsletter I write.
And we also have a podcast, Panic World.
You can find that anywhere you listen to
podcasts. And you can also yell at me
about the opinions I expressed here in
this episode at Ryan Hates to sell on
Blue Sky or Broadick on X.
>> Thanks so much for joining.
>> Thank you.
>> All right, that's it for the show. Don't
forget to subscribe to my Patreon via
the link below to support my work or buy
a paid subscription to my tech and
online culture newsletter, Usermag, at
usermag.co.
That's usermag.co
on Substack. You can also get my
newsletter via Patreon where I post tons
of behind-the-scenes content. I do a
monthly live stream. You get a monthly
bonus episode of Power User. And you're
just helping to keep this show alive. I
currently have no long-term brand
partnerships at all. So truly, every
single dollar of your support ensures
that I can continue to report on this
stuff and do this work. So, I cannot
thank you enough. Click that Patreon
link below and I'll see you next week
for a brand new episode of Power User.
See you then.
[music]
Comments
Be the first to comment on this video.