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Matthew Marsden and Sara Gonzales on Media Rhetoric, Political Violence, and the War on Free Speech

Categories: Analysis
September 11, 2025

Matthew Marsden and Sara Gonzales examine the dangerous consequences of dehumanizing political rhetoric in mainstream media. They discuss how labeling conservatives as Nazis, fascists, and white supremacists creates a climate that justifies violence, pointing to assassination attempts and escalating threats against public figures. Marsden and Gonzales argue this is part of a broader Marxist agenda to silence dissent through fear, comparing the situation to restrictions on free speech in the UK. They emphasize that Americans must recognize this as a spiritual battle between good and evil, encouraging continued engagement despite the risks.

The Deadly Consequences of Political Rhetoric

The conversation begins with a sobering question about whether targeting political opponents was inevitable. Matthew Marsden and Sara Gonzales dissect how mainstream media rhetoric has created an environment where violence against conservatives feels justified to some.

Marsden explains the mechanism: "If you call someone a white supremacist, if you call them a Nazi, if you call them a fascist, then what you're doing is you're justifying any violence that is being committed against them because those things are evil." This framing, he argues, transforms political opponents into existential threats that must be eliminated rather than debated.

The discussion references CNN's coverage and the pattern of "lies by omission" that distort reality. Marsden questions whether media figures truly understand the consequences of their behavior or if it's merely a game to them. The uncertainty itself is chilling.

Diminishing Assassination Attempts

When discussing the attempted assassination of President Trump, Marsden highlights the immediate response from certain quarters: denial and diminishment. "They're like it's fake. He popped a blood packet," Marsden recounts, describing how some claimed it was shrapnel from a teleprompter rather than a bullet.

Marsden, drawing on his experience in movies where staged gunfire is used, emphatically states: "That is impossible. It's impossible." Yet the immediate instinct wasn't to condemn violence but to question whether it even happened.

The proper response, Marsden argues, would have been immediate and unequivocal: "Hey everybody, stop. This violence is bad. We don't want it." Instead, the response was to diminish, deflect, and continue the same rhetoric that created the climate for violence in the first place.

Marsden addresses those now offering tepid condemnations: "You're all guilty of this. You're all guilty of it. We tried to tell you, the right tried to say, 'Please stop. Please stop. Please stop. Please stop this. This is the shot heard around the world, part two.'"

The Message: Silence Through Fear

Sara Gonzales identifies the strategic purpose behind political violence: silencing dissent. She explains that conservatives are not supposed to discuss certain topics—the disproportionate amount of violent crime statistics, patterns in mass shootings, or problems in specific communities. "We're not supposed to say that. We could be shot if you say that," she warns.

The assassination attempt on the president sends a clear message: "What a message that would send to every single one of you if you thought that you were safe to go out there and share the truth and talk about statistics and try to have a respectful dialogue with someone. You might die. That's what they want you to think."

Gonzales worries this intimidation campaign might succeed in chilling speech. Marsden, however, believes it will have the opposite effect: "I think that what this has done is it's riled something up in this country where they're going to say, 'I'm done. I'm not having this anymore.'"

A Global Marxist Movement

Marsden broadens the analysis beyond American borders, pointing to the United Kingdom as an example of where this trajectory leads. "If you look at what's happening in the UK, they're doing the same thing, but they're just not using guns," he notes, referencing arrests for memes and social media posts.

Without a First Amendment protecting free speech, the UK government simply imprisons dissenters. In America, where such protections exist, the alternative becomes violence and intimidation. "They're going to kill you. They're going to harm you. They're going to threaten you with violence," Marsden states.

But he believes Americans are fundamentally different: "Americans are built of different stuff. And this is not going to deter them. In fact, this is going to make people even more determined that you are not going to stifle our free speech."

Marsden identifies this as part of a "Marxist leftist agenda" and "communism," using "useful idiots" to achieve their goals.

The Dehumanization Campaign

Gonzales returns to a particularly disturbing example from "The View," where a host responded to President Trump's granddaughter speaking about him at the RNC: "I didn't like it because it humanizes him."

Gonzales's reaction captures the horror of this mindset: "What? Like what am I hearing? These people don't want anyone to remember that we are human." The explicit acknowledgment that humanizing a political opponent is undesirable reveals the depth of the dehumanization campaign.

"They don't want you to be humanized. They want you to be demonized. Because if you're demonized, what comes next is obvious. And what comes next is justified in their mind," Gonzales explains.

Media Accountability

Both Marsden and Gonzales call for consequences for media organizations that have fueled this climate. Gonzales recounts the warnings that went unheeded: "Maybe you guys, I don't know, could tone down your rhetoric. Maybe you could stop calling us Nazis with no evidence. Maybe you could stop calling us fascists with no evidence."

Marsden, while supporting First Amendment protections and freedom of the press, insists there must be accountability: "You don't get to speak without consequence, right? There's always a consequence for your actions."

The frustration is palpable: "You can't lie to people time and time and time again and expect nothing to happen. You can't lie about people. These are real people."

COVID's Role in Revealing the Left

Gonzales reflects on how COVID-19 exposed the authoritarian impulses on the left: "What COVID did was it showed us what people were willing to do for power over others." She recounts receiving messages like "I hope you die" and threats against her children.

"It exposed this really disgusting nasty underbelly of the left," she says, noting that it has "got worse, it's got more radical."

The problem is systemic, Gonzales argues: "If you want to see systemic leftism, it's everywhere in almost every college campus across the country." This has been building for over 15 years, and now these radicals have "risen to positions of power."

The Call to Action

Gonzales issues urgent calls to action for conservatives: "Stop sending your kids to liberal colleges guys, stop it. Start turning up to your school boards and asking for these to get fired who think it's okay for kids to go into males to go into females changing rooms."

She identifies a fundamental difference between left and right: The left understands power and promotes their own relentlessly, while the right values individual achievement and virtue. "The right does not look after each other," she observes, which allows leftists to capture institutions.

The result is "hotbeds of radicalism that are teaching kids, no, you know what, America's a bad place."

A Legacy That Will Endure

The conversation appears to reference someone who was killed, though the context suggests this may be discussing a hypothetical or metaphorical death of a public figure's influence, or possibly refers to the man killed behind President Trump during the assassination attempt.

Gonzales notes the difference between typical celebrities who become dehumanized cardboard cutouts and those who maintain authentic connection with people. She believes that efforts to silence authentic voices will backfire: "I think his legacy is going to be picked up by millions of people. I really do."

A Spiritual War

Gonzales frames the entire conflict in spiritual terms: "This is a spiritual war between good and evil." She emphasizes that Bible-believing Christians represent a particular threat to those seeking power and control.

Her closing plea is direct: "I hope you understand what you're up against and what we have been we deal with every day behind the scenes."

The conversation ends with a call to prayer for families affected by political violence and for the country as a whole, acknowledging the very real dangers faced by those who speak out.

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Video Transcript

[00:00] It's like, gosh, was this only a matter

[00:03] of time? They tried to kill our

[00:05] president. That didn't work. They're

[00:08] just going to start what? Going after

[00:10] all of us now?

[00:11] >> Well, we've said on this show many, many

[00:14] times that if you call someone a white

[00:16] supremacist, if you call them a Nazi, if

[00:18] you call them a fascist, then what

[00:20] you're doing is you're justifying any

[00:22] violence that is being committed against

[00:24] them because those things are evil.

[00:26] And if you were to listen to that CNN

[00:28] clip, of course that's what you would

[00:30] come away with, right? You'd be like,

[00:31] "Well, hang on a second. Why is he

[00:33] making it about this? It's lies by

[00:35] emission, right? Like that's what

[00:37] they're doing and these people are

[00:38] deeply evil. They they're just deeply

[00:42] evil people." Now, do I do I know if

[00:46] they really think that their behavior is

[00:49] going to have consequences? Sometimes I

[00:51] don't know, Sarah. You know, sometimes I

[00:53] don't know. Sometimes I think it's just

[00:54] a game to them. But when you have the

[00:57] president being shot

[00:59] >> and you have a man die behind him and

[01:03] you have an army of people go out there

[01:05] within minutes like no they didn't even

[01:07] they're like it's fake. He he popped a

[01:09] blood packet. He did this. So what that

[01:12] does it immediately diminishes it. It

[01:13] dim

[01:14] >> shrapnel. It was shrapnel from the uh

[01:16] the teleprompter

[01:16] >> the teleprompter and all that and and

[01:18] I'm there and I'm like listen I'm a

[01:19] subject matter expert on this. I've been

[01:20] in movies where you you where you use

[01:23] guns, right, and you make it look like

[01:25] you shoot people. That is impossible.

[01:27] It's impossible. And so just diminishing

[01:31] this and not saying what they should

[01:32] have done then was like, "Hey everybody,

[01:35] stop. This violence is bad. We don't

[01:37] want it." I'm just going to say to every

[01:40] person that is on Twitter right now and

[01:43] on social media, you when you come on

[01:45] and say, "Oh, uh uh we we we shouldn't

[01:48] have violent." You're all guilty of

[01:50] this. You're all guilty of it. We tried

[01:52] to tell you, the right tried to say,

[01:53] "Please stop. Please stop. Please stop.

[01:56] Please stop this.

[01:58] This is the shot heard around the world,

[02:01] part two."

[02:03] Because I'm telling you right now, my

[02:04] phone has been blown up. People are

[02:06] like, "I'm done. I'm over." Like, that's

[02:08] it. There's no more dialogue. I'm not

[02:09] having this anymore because people are

[02:11] getting killed. That that that man that

[02:14] man did not deserve to die. That is it's

[02:18] a crime against humanity.

[02:20] It's horrendous.

[02:21] >> Yeah. Because I mean what what what what

[02:23] did he do? He said things that hurt your

[02:26] feelings.

[02:27] He talked about the the actual

[02:29] statistics that exist.

[02:32] Showing the disproportionate amount of

[02:34] violent crime that black people commit.

[02:38] Oh, you're not supposed to talk about

[02:39] that. I know. I know. I know what this

[02:42] is supposed to do. I know exactly what

[02:43] this is supposed to do. This is supposed

[02:45] to scare every single one of us from

[02:47] ever speaking out about anything that we

[02:49] are seeing with our own eyeballs.

[02:52] >> I'm supposed to think twice before

[02:54] talking about the fact that we seem to

[02:56] see this uptick in trans people

[02:58] committing mass shootings. You're not sh

[03:01] you could be shot if you say that. We're

[03:03] not supposed to say that. We're not

[03:05] supposed to say that. Uh again that

[03:07] there is a real problem in the black

[03:09] community when we talk about violence.

[03:13] There are a lot of things now that we as

[03:15] conservatives are that is the entire

[03:19] point of all of this. It's why they

[03:21] tried to shoot the president when he was

[03:23] running. What a message that would send

[03:26] to the masses. What a message that would

[03:29] send to every single one of you if you

[03:32] thought that you were safe to go out

[03:34] there and share the truth and talk about

[03:36] statistics and try to have a respectful

[03:38] dialogue with someone.

[03:40] you might die. That's what they want you

[03:43] to think. That's the message that this

[03:45] is supposed to send. And do you know

[03:46] what? I'm concerned that it's going to

[03:48] work.

[03:51] >> I don't think so.

[03:53] I don't think so. I think that what this

[03:56] has done is it's riled something up in

[03:58] this country where they're going to say,

[04:01] "I'm done. I'm not having this anymore."

[04:04] And I I I think that it's going to

[04:06] actually strengthen people's resolve

[04:09] whether or not there the left is going

[04:11] to get more and more violent. You know,

[04:13] it is what it is. I look Sarah, this is

[04:16] not just an American thing. This is a

[04:18] global thing. If you look at what's

[04:20] happening in the UK, they're doing the

[04:22] same thing, but they're just not using

[04:23] guns. Because in the UK, they don't have

[04:27] a First Amendment right to free speech.

[04:28] Trust me, if there wasn't a first

[04:30] amendment right to free speech, they'd

[04:32] be locking you up or trying to lock you

[04:33] up for doing memes, right? Because this

[04:35] is a Marxist leftist agenda. This is

[04:39] this is communism. This is what they're

[04:41] doing. And they're utilizing the useful

[04:43] idiots to achieve their game that their

[04:46] goal.

[04:46] >> Yeah,

[04:47] >> that's what it is. So, in the UK right

[04:49] now, you have people being arrested

[04:52] like, you know, for memes, but they

[04:53] don't because they don't have a first

[04:54] amendment right to free speech. Here,

[04:56] what's the alternative?

[04:58] They're going to kill you. They're going

[04:59] to harm you. They're going to threaten

[05:00] you with violence. But the problem is

[05:04] Americans are built of different stuff.

[05:07] And this is not going to deter them. In

[05:09] fact, this is going to make people even

[05:11] more determined that you are not going

[05:14] to stifle our free speech.

[05:17] But there's no there's no arguing now.

[05:19] If there wasn't before, there's some

[05:21] reason for why they said that

[05:22] President Trump wasn't shot three. What?

[05:25] Twice? at least twice.

[05:29] That's gone. Now, we know who commits

[05:31] the violence. We've said it over and

[05:32] over again. And by the way, I do want to

[05:33] say this quickly is that every single

[05:35] time that this woman, every time that

[05:37] she went to one of those drag queen

[05:39] story hours, it could have happened to

[05:40] her. So, when we keep talking about

[05:43] getting involved and backing the people

[05:44] that are putting themselves out there,

[05:46] it could have quite easily been a mom, a

[05:49] daughter, a wife, a friend.

[05:53] So, just remember that because people

[05:55] put their lives on their line. It's ve

[05:57] it's it's it's very very serious.

[06:00] >> And we tried to warn them. We tried to

[06:03] warn the mainstream media.

[06:06] You're going to finally get someone

[06:07] killed. Hey, President Trump has had not

[06:11] one but two assassination attempts. Many

[06:14] threats. Two actual very close calls.

[06:17] Maybe you guys, I don't know, could tone

[06:21] down your rhetoric. Maybe you could

[06:23] stop, as Matt pointed out, maybe you

[06:25] could stop calling us Nazis with no

[06:27] evidence. Maybe you could stop calling

[06:30] us fascists with no evidence. Maybe you

[06:33] could stop calling us white supremacists

[06:34] with no evidence. Maybe you could stop

[06:36] calling the leader of our country Hitler

[06:40] with no evidence at all. Maybe you guys

[06:44] could just just just turn it down just a

[06:47] little bit. And what did they do? They

[06:50] went out there night after night and

[06:53] lied to everyone intentionally.

[06:56] Intentionally. And I am obviously a big

[06:59] supporter of the First Amendment and

[07:00] freedom of the press, but like

[07:04] I just

[07:07] there have to be consequences.

[07:08] >> Yeah. I mean,

[07:09] >> there have to be consequences for this.

[07:11] I mean, because again, I'm a firm

[07:13] believer in the the the First Amendment

[07:15] right of you to speak, but you don't get

[07:17] to speak without consequence,

[07:19] right? There's always a consequence for

[07:21] your actions. Whether it be that, you

[07:23] know, you you have the right to if

[07:26] you're a racist, you have the right to

[07:28] say you're a racist. Other people have

[07:30] the right to not associate with you

[07:31] because you say you're a racist, right?

[07:33] There's always a a reaction to the

[07:35] action. And I I just I I'm just left

[07:38] wondering at what point do we get there?

[07:41] Because you can't lie to people time and

[07:44] time and time again and expect nothing

[07:48] to happen. You can't lie about people

[07:51] about people. These are real people.

[07:56] I mean, I I remember when God, who was

[08:00] it? It was one of those on the

[08:02] view.

[08:03] I don't remember which one it is, but it

[08:05] doesn't matter because they're all the

[08:07] same. And it was one of them after

[08:09] President Trump went up on the RNC stage

[08:12] at the convention and he had the the the

[08:14] the bandage on his ear. He had just

[08:17] gotten shot and you had Kai Trump out

[08:19] there and Kai Trump, his granddaughter,

[08:21] stood out there and stood up there and

[08:23] talked about her grandfather. And what

[08:26] the view said was, "I didn't like it

[08:29] because it humanizes him."

[08:31] >> Oh my god. It humanizes him. And I

[08:35] remember thinking like

[08:38] what? Like what am I hearing? These

[08:40] people don't want anyone to remember

[08:43] that we are human.

[08:46] And this is the end result of that. They

[08:49] don't want you to be humanized. They

[08:51] want you to be demonized. Because if

[08:52] you're demonized, what comes next is

[08:54] obvious. And what comes next is

[08:56] justified in their mind. That is why

[08:59] they are doing what they are doing. That

[09:01] is why you hear the rhetoric that you

[09:03] heard both before Charlie Kirk was

[09:07] killed?

[09:14] Did he deserve to die cuz he had a

[09:16] different opinion? Did those children

[09:19] deserve to grow up without a father

[09:22] because he had a different opinion?

[09:26] his beautiful wife has to navigate this

[09:28] alone because he had a different

[09:30] opinion.

[09:33] Is that what the left is reduced to?

[09:35] >> I think that

[09:37] what CO did was it showed us what people

[09:41] were willing to do for power over

[09:45] others.

[09:48] You saw it over and over and over. I

[09:49] know you got it. I got it. You know, I

[09:51] hope you die. um you know I I got told

[09:54] don't my kids die um you know because

[09:57] you know they're such wonderful people

[09:59] and what it did was it exposed this

[10:01] really disgusting nasty underbelly of

[10:04] the left

[10:06] um it was it's it's got worse it's got

[10:10] more radical and and part of the problem

[10:13] is that it is systemic they talk about

[10:16] you know systemic racism you ask them

[10:18] can you show me some of it no if you

[10:21] want to see systemic leftism. It's

[10:24] everywhere in almost every college

[10:27] campus across the country and um this is

[10:33] something that's been building for quite

[10:34] some time.

[10:36] It's a major problem because you've got

[10:39] radicals,

[10:40] real radicals, real I mean you got

[10:43] radicals and the useful idiots, right?

[10:45] And the ones that want to glob onto

[10:46] something and feel like because they

[10:48] don't have God that they want to feel

[10:50] part of something bigger. So they glob

[10:52] onto this and what has happened is these

[10:56] people now over the past 15 years have

[10:59] risen to positions of power and that's

[11:03] that's very very problematic and until

[11:08] America and I mean all the right like

[11:10] stop sending your kids to liberal

[11:12] colleges guys stop it stop it start

[11:16] turning up to your school boards and

[11:18] asking for these to get fired

[11:21] who think it's okay for kids to go into

[11:23] males to go into females changing rooms.

[11:26] This is what we've said all along.

[11:28] You've tried to ring the warning bell on

[11:30] this so many times and we keep saying

[11:33] get involved. Get involved. Get

[11:34] involved. Well, this is what happens.

[11:36] You raise these people eventually get to

[11:38] the top because they look they're not

[11:40] like us. And this is part of the problem

[11:42] with the rugged individualism of the

[11:44] right. They don't look they don't look

[11:45] after each other. We know all about

[11:47] that, right? The right does not look

[11:48] after each other. But the left promotes

[11:50] promotes promotes because they

[11:51] understand power, right? We want to do

[11:54] it through through virtue and we want to

[11:56] do it through achievement. They want to

[11:58] do it to wield power. So then what

[12:01] you've got is you've got these hotbeds

[12:03] of radicalism that are teaching kids,

[12:06] no, you know what, America's a bad

[12:08] place. Charlie Kirk is evil. Uh blah

[12:10] blah blah. That's why Charlie Kirk went

[12:12] to the belly of the beast to take him.

[12:15] He knew. He knew where he had to get in.

[12:17] And all he needed was that little bit of

[12:19] an opening. And what did he do? He said,

[12:21] "You've seen it a thousand times when

[12:22] he's having this conversation." Well,

[12:24] okay, I'm willing to listen to you.

[12:26] Okay, he's very respectful. Even when

[12:27] people are yelling at him, it was

[12:29] unbelievable. I I I would not be that

[12:31] cool. I'll be going up and I'll be

[12:32] punching their lights out, right? And he

[12:34] was such a gentleman.

[12:36] But this is all throughout America. And

[12:39] now the right has to understand.

[12:42] They have to understand what is going

[12:44] on. Because I'll tell you this, what you

[12:47] said about dehumanizing President Trump,

[12:50] when you are a celebrity,

[12:52] you are you you're dehumanized. You're

[12:55] just this person. You're this figure

[12:56] that people look at and and you're a

[12:58] cardboard cutout.

[12:59] >> That's what you are. You're not you're

[13:00] not a real person. You don't have a

[13:02] family. Well, Charlie was different

[13:04] because everybody saw him as a real guy.

[13:07] And he said, "Look, I I think part of it

[13:09] is he's like, I didn't go to college.

[13:10] I'm an autodidact. I did all these

[13:12] things." And so people could relate to

[13:14] that and they loved the way he was with

[13:16] people. So I think now that what they've

[13:20] aimed to do

[13:22] has been is going to result in the

[13:24] actual opposite. I think that Charlie is

[13:27] going to be greater now. I think that I

[13:30] think his legacy is going to be picked

[13:32] up by millions of people. I really do.

[13:36] And and I you know it's uh I still can't

[13:39] believe it. Like you're saying it's like

[13:40] hang on a second. I want to go and see

[13:42] him on college camp. Like I want my kids

[13:44] to see him on college campus. He's gone.

[13:46] But this is what they do. He was a

[13:48] danger to them. And we have to

[13:50] understand and I want everybody watching

[13:52] to understand this is a spiritual war

[13:56] between good and evil. And he was a good

[13:58] man. And he was a bibleelving Christian

[14:02] and they can't have that. And now I hope

[14:04] you understand what you're up against

[14:06] and what we have been we deal with every

[14:08] day behind the scenes. Right. I would

[14:10] ask everyone to keep Charlie Kirk's

[14:12] family in your prayers, his wife, his

[14:15] young children, and um everyone who knew

[14:18] him. Keep our country in your prayers,

[14:21] please.

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