Charlie Kirk's Final Letter to Benjamin Netanyahu Reveals Deep Concerns About Israel Losing Conservative Support

[00:00] He said, "One of my greatest joys as a

[00:02] Christian is advocating for Israel and

[00:04] forming alliances to defend

[00:05] Judeo-Christian civilization.

[00:07] >> What I'm trying to convey to you that

[00:09] Israel is losing support, even in

[00:10] conservative circles. This should be a

[00:12] five alarm fire. Our generation was also

[00:15] lied to by the governments of Israel and

[00:18] the US that co vaccines were safe and

[00:21] effective." Wow. So, he's saying that

[00:23] Israel and their government lied to the

[00:25] world. Charlie's letter now released.

[00:28] The New York Post got their hands on it

[00:30] as an exclusive and they posted the

[00:32] whole item here for us to read and we'll

[00:34] do so. We've got it queued up here. It

[00:36] comes from the desk of Charlie Kirk over

[00:38] to the prime minister. And there's a lot

[00:40] of details in here about what Charlie

[00:42] was thinking Israel should be doing. And

[00:44] so you can see sign here by the late and

[00:46] great Charlie Kirk. The letter

[00:48] apparently was sent back on May 2nd. And

[00:51] we've been talking a lot about this. In

[00:53] fact, a lot of people have been asking

[00:55] for this letter to be released because

[00:57] people are trying to of course figure

[00:58] out what Charlie was thinking in the

[01:00] final days, what his legacy is and will

[01:03] be. And a lot of people are saying that

[01:06] they know what it was and what it is and

[01:08] you know what his intentions were for

[01:09] the future and people are trying to

[01:11] understand what's going to happen with

[01:12] Turning Point, a massive organization

[01:14] that obviously carries a lot of

[01:16] political heft in America. And so a lot

[01:18] of duking it out over this letter

[01:20] specifically. Some people saying that

[01:22] Benjamin Netanyahu was misrepresenting

[01:25] the letter and there were calls for him

[01:27] to release it. It has now been released.

[01:29] I don't know if he officially gave it to

[01:30] them or not, but here is what is inside.

[01:33] This comes over from Josh Christensen

[01:35] and David Proper. They say that we got

[01:38] the letter obtained by the post. Kirk

[01:41] wrote to Netanyahu in a May 2 missive

[01:43] that he was alarmed. He actually called

[01:45] it a five alarm fire. Here's a photo of

[01:47] Charlie, looks like over in Israel. And

[01:49] Netanyahu first mentioned the video in a

[01:52] September 18th video address 8 days

[01:56] after Kirk was shot. And I'm not sure if

[01:58] that's accurate or not. I don't know

[01:59] when this came out, but this guy posted

[02:01] this on September 11th. And we

[02:04] definitely know that Netanyahu made a

[02:07] video about this, but I think he was

[02:09] also on like immediately in the

[02:11] aftermath talking about this. So, I

[02:13] don't think it was 8 days after. I think

[02:14] he mentioned it right here. And this

[02:16] video was posted on September 11th, one

[02:18] day after Charlie Kirk was shot and

[02:19] killed. And so this is where I first

[02:21] heard of it from the prime minister. And

[02:23] here's what he said immediately after

[02:24] Charlie's death.

[02:25] >> Minister, you have your own memories of

[02:27] Charlie Kirk. Please share them.

[02:28] >> Well, Harris, before I do that, I have

[02:30] to say that we're just heartbroken.

[02:31] Myself, my wife, my family, my son

[02:34] actually, and his 2019 visit to Israel.

[02:37] Had lunch with him and his wife Erica.

[02:39] We're shattered first as human beings

[02:41] because a great human being has been

[02:43] taken from us. He's was an extraordinary

[02:46] friend. You know, he said he wrote me a

[02:48] letter on May 2nd this year. He said,

[02:50] "One of my greatest joys as a Christian

[02:52] is advocating for Israel and forming

[02:54] alliances to defend Judeo-Christian

[02:56] civilization." A few weeks before the

[02:59] tragedy yesterday, I called him and I

[03:01] spoke to him and I said, "Please come to

[03:02] Israel." I invited him to Israel. And

[03:04] sadly, that visit will not take place.

[03:06] But he was he was a defender of our

[03:08] common Judeo-Christian civilization. He

[03:10] was unbelievably excited to walk in the

[03:12] footsteps of Jesus here. He valued our

[03:14] bond, the bond between America and

[03:15] Israel. You know, he did so many things

[03:17] to defend free speech. He had his truth.

[03:20] He stood up for it, but he said, "You

[03:22] can come and debate me." He invited that

[03:23] debate.

[03:24] >> Yeah. And they shot him in the neck. So,

[03:25] I think that was the first instance of

[03:27] this. And that was on September 11th is

[03:29] when we saw that being posted. And he

[03:31] referenced the May 2nd letter. That's

[03:33] the same letter that they're saying that

[03:35] they got their hands on. And again, we

[03:37] don't really know the source of it. It

[03:38] doesn't look like they're going to tell

[03:39] us much on it. Like, where'd they get it

[03:40] from? Did it come from the Israelis? Did

[03:42] it come from Charlie's people? Did it

[03:44] come from, you know, an anonymous

[03:46] source? He first mentioned the video,

[03:47] the letter in September 18th video, 8

[03:50] days, but I don't think that's right. I

[03:51] think that he said it earlier.

[03:52] Right-wing pundit Candace Owens and

[03:54] others have claimed that Kirk was being

[03:55] blackmailed into making firm defenses of

[03:58] Israel and Persing Square also published

[04:00] text messages about it. In the letter,

[04:02] Kirk urged Netanyahu to stop

[04:04] subcontracting things out. Lots of

[04:06] quotes from it, but again, don't really

[04:07] know where the letter came from.

[04:08] Finally, he spurred the Israelis to

[04:10] cultivate more firstperson

[04:12] conversations. And of course, we know we

[04:14] had the Tyler Robinson hearing. So,

[04:16] that's the background on it. Here is

[04:17] what the letter says. From the desk of

[04:20] Charlie Kirk, written May 2nd, 2025, he

[04:23] says, "Dear Mr. Prime Minister Benjamin

[04:25] Netanyahu, one of my greatest joys as a

[04:28] Christian is advocating for Israel and

[04:30] forming alliances with Jews in the fight

[04:32] to protect Judeo-Christian civilization.

[04:35] More recently, I am proud to have taken

[04:36] over Ambassador Huckabe's show on TBN,

[04:39] where we continually support Israel and

[04:41] the Jewish people. As

[04:43] spreads into Western societies, it's

[04:45] critical that Jews and Christians stay

[04:47] united in the effort to contain and roll

[04:49] back radical Islam and Sharia law.

[04:51] Charlie writes, "I regret to report that

[04:53] anti-Israel and anti-Semitic trends are

[04:56] at record levels on social media. These

[04:58] negative sentiments then flow downstream

[05:00] into college campuses and even seep into

[05:03] the conservative MAGA community. My team

[05:05] and I, right, have spent months

[05:07] analyzing these trends and debating

[05:08] ideas that could help you and your

[05:10] country push back against these

[05:11] disturbing developments. Anti-Israel

[05:12] sentiment can undermine American support

[05:14] for Israel. The purpose of this letter

[05:16] is to lay out our concerns and outline

[05:17] potential remedies. Everything written

[05:19] here is from a place of deep love for

[05:21] Israel and the Jewish people. I think

[05:23] it's important to be brutally honest

[05:25] with those you love. In my opinion,

[05:26] Israel is losing the information war and

[05:29] needs a communications intervention. He

[05:31] says, "I started to compose this letter

[05:33] to you on Easter. I should have been

[05:35] focused on my family, but I was getting

[05:37] bombarded with messages about the

[05:39] Israeli army making it difficult for

[05:41] Christians to access church in Jerusalem

[05:44] on Easter." At the time, I did not see

[05:46] any official statements pushing back on

[05:47] this narrative. It was frustrating

[05:49] because pro-Israel surrogates like me

[05:51] should not be in charge of fact-checking

[05:53] every piece of anti-Israel

[05:55] misinformation that pours into social

[05:57] media. It wasn't just Easter. On my

[05:59] recent campus tours, half the questions

[06:01] I get are about Israel, and they're all

[06:03] negative. I often spend half my time on

[06:05] these campus tours defending Jews and

[06:07] Israel, which I'm proud to do because I

[06:09] love Israel and love the Jewish faith. I

[06:10] spent endless hours with Dennis Prager

[06:12] over the year studying the Torah.

[06:14] Sometimes it feels like I'm defending

[06:15] Israel in public more than your own

[06:17] government. My experience, says Charlie,

[06:19] on college campuses matches a recent

[06:21] Harvard Harris poll which reported 48%

[06:24] of 18 to 24 year old Americans support

[06:26] Hamas over Israel. Even in young MAGA

[06:28] circles, Israel is losing support. We

[06:30] are getting huge crowds of 4 to 5,000

[06:32] students on some of my college tours. My

[06:34] campus visits are becoming like a rock

[06:36] concert atmosphere filled with

[06:37] conservative patriots. Yet on these

[06:39] campus visits, I'm constantly confronted

[06:41] with Charlie says, I get these

[06:42] questions. Israel is an apartheid state.

[06:45] Why does Israel conduct ethnic

[06:46] cleansing? Why is America subsidizing

[06:48] Israel's genocide against the

[06:50] Palestinian people? Is American aid

[06:52] helping to subsidize Israel's free

[06:54] healthcare? Israel and Jews are running

[06:56] US foreign policy. Israel and Jews are

[06:58] responsible for 9/11. Defending Israel

[07:00] is not in our US national interest. And

[07:03] final question is why is Israel trying

[07:05] to drag us into a war with the Middle

[07:06] East? Now above are just a sampling of

[07:08] the negative Israel Jewish comments that

[07:11] I confront on college campuses. I'm

[07:13] accused of being a paid apologist for

[07:15] Israel when I defend her. However, if I

[07:17] don't defend Israel strongly enough, I'm

[07:19] accused of being anti-Semitic. I know

[07:20] you've got a sevenf frontont war and my

[07:22] caveting pales in comparison, but I'm

[07:25] trying to convey to you that Israel is

[07:27] losing support even in conservative

[07:29] circles. This should be a five alarm

[07:31] fire, says Charlie Kirk. I'm often

[07:33] asked, why is killing so many innocent

[07:35] civilians in Gaza? I know Israel goes to

[07:38] great length by dropping flyers and even

[07:40] calling civilians to clear out of areas

[07:42] about to be bombed. I know Israel posts

[07:44] maps showing which areas should be

[07:46] evacuated. I know that Hamas uses

[07:48] civilians as human shields, but 90% of

[07:50] the younger generations get their news

[07:52] from social media and podcast. And there

[07:54] is very little push back or

[07:56] fact-checking by the Israeli government

[07:58] andor pro-Israel supporters in the

[08:00] media, especially social media. I

[08:02] strongly suggest Israel not always

[08:05] depend on subcontracting their

[08:07] information war efforts to surrogates in

[08:10] America. Mr. Prime Minister Benjamin, I

[08:12] urge you to revamp your efforts and your

[08:14] information warfare strategy from top to

[08:17] bottom. Sometimes the impression is

[08:19] given that Israel thinks everyone hates

[08:20] them. So why care about winning over

[08:22] hearts and minds? And I had that same

[08:24] question earlier. I thought, yeah, maybe

[08:26] they don't care so much about what the

[08:27] world thinks, right? If the UN walks

[08:29] out, if you know, UK, France, Canada, a

[08:32] lot of the Western allies in the Western

[08:34] world are all pushing back against them,

[08:36] maybe they don't care. Maybe it's

[08:38] because they think from their

[08:39] perspective they're in an existential

[08:40] crisis and so public opinion be damned.

[08:42] But it is an open question. If there's

[08:44] any truth to this impression, I urge you

[08:46] to consider that social media and

[08:48] podcast is where you fight for the

[08:49] hearts and minds of the younger

[08:51] generation. Obviously, all this negative

[08:53] Israel propaganda on social media easily

[08:55] translates into pro- Hamas, free

[08:58] Palestine sentiment on many college

[09:00] campuses. So, here are some unsolicited

[09:02] recommendations my team, Charlie and I,

[09:04] suggest if you're open-minded to

[09:06] communications to a reset, you consider.

[09:08] Here's what he says. Number one, for

[09:09] starters, you need a rapid response

[09:11] media team. President Trump does this

[09:12] very effectively on social media with

[09:14] his own account and the White House

[09:15] rapid response 47 team. They are good.

[09:17] The president has strong fighters like

[09:19] Steven Miller and Caroline Levid who

[09:21] battle the press every day. Honestly, I

[09:22] don't even know if you have a press

[09:23] secretary, Ben. You are an eloquent

[09:25] defender of Israel, but you need a team

[09:27] of information warriors out there

[09:29] pushing back every day in real time.

[09:31] When you don't push back, anti-semitism

[09:33] and anti-Israel propaganda fill the

[09:34] void. A pro-Israel friend recently asked

[09:37] me, "Do Israelis even care how the world

[09:40] perceives their country?" I asked the

[09:42] same thing. Maybe they don't. Again,

[09:43] maybe from their perspective, it's

[09:44] existential. So, public opinion versus

[09:46] the survival of your people. You know,

[09:49] one takes a lot higher precedent than

[09:50] the other. I strongly recommend putting

[09:52] together a team of pro-Israel experts

[09:54] who can fact check misinformation in

[09:57] real time from Israel. Israel needs to

[09:59] take the lead in this effort. No more

[10:00] dependence on subcontractors. Israel

[10:03] never asks for the American troops

[10:04] because Israel does its own fighting. I

[10:06] suggest the same approach for the

[10:08] information war. You lead and people

[10:10] like me will follow and provide

[10:11] supplemental support. If you're open to

[10:13] revamping your communication strategy,

[10:15] my team and I are happy to assist. So,

[10:18] they just have ineffective messengers

[10:19] perhaps is what Charlie's saying. You

[10:21] need something perhaps like an Israel

[10:23] Truth Network, the ITN, which can

[10:25] include social media channels and a

[10:27] one-stop source of information website

[10:29] where, for example, all the negative

[10:31] Israel questions I can get can be

[10:33] thoroughly debunked. I would love to

[10:35] refer students to such a website. The

[10:36] website could be a conduit to groups

[10:38] like Hel and Jewish educators like

[10:40] Dennis Prager. There can be links to

[10:42] books, podcasts, media personalities,

[10:44] pro-Israel thought leaders. The website

[10:45] can be a place where Judeo-Christian

[10:47] leaders and groups can share information

[10:49] and form closer alliances in the fight

[10:51] against Islamic fundamentalism. ITN

[10:54] social media can be pro-Israel, pro-Jude

[10:56] Christian video clips, breaking news,

[10:58] and articles. ITN could potentially be a

[11:00] news aggregation site for all news

[11:02] pertaining to Israel and Judeo-Christian

[11:04] efforts to preserve Western

[11:06] civilization. And this is interesting. I

[11:07] mean, Charlie obviously was a master at

[11:09] social media, right? He created virality

[11:11] basically everywhere he went. He was a

[11:13] pro at it. Like the Michael Jordan of

[11:15] social media, very excellent at it. So

[11:17] from his perspective, it's just, you

[11:19] know, it's kind of domain dependence.

[11:21] Like if you're very good at one thing,

[11:22] you kind of I can solve it with this one

[11:24] thing. It's the same concept when you go

[11:26] and see a doctor. Whatever doctor you

[11:28] see, they're going to find a problem

[11:29] that's within their area of domain. Oh,

[11:31] I don't know. I'm a kidney doctor, so

[11:32] it's probably your kidneys. Oh, I'm a

[11:33] liver doctor. It's probably your liver,

[11:35] right? Or whatever it is. So you just go

[11:36] and they find what they're looking for

[11:38] essentially and fix it. So from his

[11:40] perspective, this is the solution to the

[11:42] problem. He says, "Have you considered

[11:44] inviting some of the released hostages

[11:46] to go on a speaking tour in the US? This

[11:48] could be very effective messaging. These

[11:49] hostages can talk about how Gazin

[11:51] civilians not once offered any empathy

[11:54] or compassion." Trump referenced this

[11:56] lack of humanity when some released

[11:58] hostages visited the Oval Office. This

[12:00] was effective messaging. When impactful

[12:02] messaging clicks, keep it going. Got to

[12:03] double down. This format's working. Go,

[12:05] go, go. All these hostages and all your

[12:07] spokespersons should be arguing. It's

[12:09] Hamas that's committing genocide on

[12:10] their own people by using civilians as

[12:12] human shields and storing weapons in

[12:14] schools and hospitals, etc. That

[12:16] information drips out in the regular

[12:17] media but is almost non-existent on

[12:20] social media. He also suggests from

[12:22] Charlie, maybe interview regular

[12:23] Israelis on the streets. Ask them what

[12:25] they love about their country. Interview

[12:27] Jews, Israeli Arabs, the Jews, Orthodox,

[12:30] secular, etc. Ask Israelis what do they

[12:33] wish the world knew about Israel. Ask

[12:34] them to respond to examples of

[12:36] misinformation on social media. And this

[12:38] could be an entire social media PR

[12:40] campaign called, "Dude, you got us

[12:42] wrong. Interview Israelis from all walks

[12:44] of life, right? Like, set up, I don't

[12:45] know, put some Israelis behind a table,

[12:47] you know, come talk to me. Ask me

[12:48] anything. I'm an Israeli Jew. Ask me

[12:50] questions about whatever you want." You

[12:51] know, like Charlie Kirk, come talk to

[12:52] me. Interview Israelis from all walks of

[12:54] life. Let Israelis explain in their own

[12:56] words how Israel is a pluralistic

[12:58] society, a free country with elected

[13:00] leaders, unlike all of the surrounding

[13:02] authoritarian Arab nations. Why not show

[13:04] how your hospitals take care of wounded

[13:06] terrorists? Why not show clips of Israel

[13:09] dropping flyers from airplanes, warning

[13:10] Gazin civilians to stay out of harm's

[13:12] way? It would have been nice to see an

[13:14] Israeli plane with the Star of David

[13:16] arrive in the US full of supplies after

[13:19] a hurricane. It would be nice. Yeah.

[13:21] Here's a question Charlie has. Has

[13:22] Israel offered any assistance to the US

[13:25] in so far as technology to protect our

[13:27] border or with the missile defense

[13:29] shield that President Trump has

[13:30] discussed? And man, these are great

[13:32] questions because I've had those same

[13:33] questions. These are examples of

[13:34] effective messaging showing Israel as a

[13:37] close ally rather than just saying it.

[13:39] Right? And this is a theme. If there's

[13:41] anything, you know, that I would say I

[13:43] might point out to Charlie and may he

[13:44] rest in peace. And you know, I'm sure he

[13:46] probably didn't think we'd all be

[13:46] reading this letter here, but it's a

[13:48] concept we talk a lot about here. It's

[13:49] attraction versus promotion. And there's

[13:51] a fine line between the two. And you

[13:53] know, doing attractive things that

[13:55] people can see will draw attention to

[13:57] your cause and people will say, "Oh,

[13:59] dang. That's amazing. You're doing

[14:00] something great." But if you're just

[14:01] promoting, promoting promoting promoting

[14:03] or like castigating that's anti-semitic.

[14:05] You hate Jews, you hate Jews, you hate

[14:06] Jews. That's not an attractive thing.

[14:08] You're actually trying to promote and

[14:09] censor and that causes the opposite

[14:10] effect. So show us, right? Do the

[14:12] attractive things and then that will

[14:13] naturally permeate through social media

[14:15] is what one would hope. Consumers of

[14:16] social media are aware of the billions

[14:18] in supplies we send to Israel, but

[14:21] they're less aware of what America gets

[14:23] in return. You and your team need to

[14:25] make the argument on social media that

[14:26] Israel is a great friend of America and

[14:28] is vital to US national security. Yeah.

[14:30] And how? I don't know how. Like, how is

[14:32] it vital? And why is it vital? Why

[14:34] should we have another country that is

[14:35] vital to our own national security?

[14:37] Because vital means if you don't have

[14:39] it, you're in trouble. And that's a

[14:40] concern. Why do we have a gap in our own

[14:42] national security such that we need to

[14:43] rely on another nation? And again, I

[14:45] don't care what nation it is, the Brits,

[14:47] the French, the Germans, whatever. If we

[14:49] have to rely on them, if it's critical,

[14:51] then we have a gap in our own

[14:52] intelligence. Israel needs to establish

[14:54] and better portray her itself as a

[14:57] member of quote team humanity. Israel

[14:59] needs to establish a baseline of her

[15:02] identity. To run an effective messaging

[15:03] campaign, you need a clearly defined

[15:05] message. This video should be homegrown

[15:07] from Israel. Exactly what I was just

[15:08] saying. Homegrown from Israel. Okay?

[15:10] It's not promoting something. It's got

[15:11] to be real. What Charlie is saying here

[15:13] is authenticity. In other words, create

[15:15] original content. Videos and visuals

[15:17] feed social media. Keep these edited

[15:19] clips under one minute. Post the best

[15:21] ones on the Israel Truth Network. Don't

[15:23] rely on non-Israeli social media

[15:25] influencers to do this. Create them

[15:27] yourselves. And influencers, surrogates

[15:29] like me, can promote this original work

[15:31] and refer people to your social media.

[15:33] Be proactive. Take the lead. Bottom line

[15:35] is Israel needs to learn to fish. Dang.

[15:38] Create your own content and be more

[15:40] self-reliant when it comes to your

[15:42] communication strategy in the world.

[15:44] Now, with point number six, Iran. Israel

[15:46] could do a better job explaining the

[15:48] Iranian threat. Among the many

[15:50] conservatives who support Israel, there

[15:51] is a concern that America could become

[15:53] entangled in a quagmire. My generation

[15:55] grew up with disasters in Afghanistan

[15:57] and Iraq. We were promised there would

[15:59] be WMDs in Iraq, and that proved to be a

[16:01] lie. Our generation was also lied to by

[16:04] the governments of Israel and the US

[16:07] that COVID vaccines were safe and

[16:09] effective. Wow. So, he's saying that

[16:10] Israel and their government lied to the

[16:13] world. Israel intelligence missed the

[16:14] boat on October 7th. And Charlie on the

[16:17] Patrick BetDavid podcast asked if there

[16:18] was a standown order. But we're asked to

[16:20] trust Israeli intelligence 100%. Yeah.

[16:24] And they can't even tell us exactly

[16:26] what's going on cuz it's national

[16:27] security and classified and top secret.

[16:29] That Iran is on the cusp of obtaining

[16:31] nuclear weapons. Young conservatives are

[16:33] very skeptical of government

[16:34] proclamations. Yeah. And not so young

[16:36] ones are too. We don't fully trust

[16:38] intelligence assessments. Right now, it

[16:40] seems like Israel is primarily relying

[16:41] on Americans to make the case for

[16:43] attacking Iranian nuclear sites. These

[16:45] arguments get a lot of blowback in MAGA

[16:47] circles. Other than you, Mr. Prime

[16:49] Minister, I see very few Israelis making

[16:51] their case to the media, social media or

[16:53] podcast. Many agree with you, myself

[16:55] included, that Iran should not get

[16:56] nuclear weapons. At the same time, I

[16:58] share the concern that America will get

[17:00] sucked into another endless war costing

[17:02] thousands of American lives. Where are

[17:04] the Israelis who are arguing their case

[17:06] to win over public opinion? Israel

[17:08] should be making its case 24/7 on social

[17:10] media, including long- for

[17:12] English-speaking podcast and social

[17:14] media channels and websites like the

[17:16] Rapid Response Team and the ITN. He also

[17:19] says a paradigm shift is needed in how

[17:21] Israel presents itself to the world,

[17:23] especially on social media. Perhaps the

[17:25] best way to convey my thoughts here is

[17:26] to think of Israel as a political

[17:28] candidate. In this case, a younger woman

[17:29] who grew up on social media. Who is this

[17:32] candidate and what does she stand for?

[17:33] Right now, there's essentially a massive

[17:35] negative ad campaign spreading on social

[17:37] media. These negative ads are defining

[17:40] this candidate. Political campaigns face

[17:41] this challenge all the time. Many of the

[17:43] PR challenges Israel faces should be

[17:45] looked at through the prism of a

[17:47] political campaign. Like any campaign,

[17:49] the first task, you got to define the

[17:50] candidate. Right now, says Charlie,

[17:52] there is not one, not a one-stop

[17:55] shopping resource where younger people

[17:57] can learn about this candidate. Every

[17:58] candidate has a website and social

[18:00] media. It would be political malpractice

[18:02] to omit these tools. Charlie says,

[18:04] "Sorry for the brutal honesty, but

[18:06] Israel's approach to social media is PR

[18:08] malpractice. Your candidate Israel

[18:11] should list all of the toughest

[18:12] questions she gets on the campaign trail

[18:14] with detailed expert responses with

[18:16] footnotes on her ITN website and use

[18:19] social media to explain her platform on

[18:21] a daily basis. These responses become

[18:23] part of Miss Israel's platform where her

[18:25] positions and values are explained. Like

[18:28] any political campaign, you need

[18:30] surrogates who can articulately promote

[18:31] this candidate's platform and identity.

[18:33] Right now, Israel's identity is being

[18:34] fabricated by those who hate her by a

[18:36] barrage of misinformation in the media,

[18:38] especially social media. Fake news

[18:39] becomes real news if there's not

[18:41] effective push back. When a candidate is

[18:43] hit with negative campaign ads, the

[18:45] effective response is for the candidate

[18:46] to personally respond to these attacks.

[18:48] A candidate doesn't just rely on

[18:50] surrogates to get the truth out. One of

[18:52] Israel's biggest, most fundamental

[18:53] problems is typically your push back is

[18:55] in the third person voice. I do the

[18:57] third person voice all the time is I

[18:59] attempt to defend the candidate Israel,

[19:01] but I don't live in Israel. So, I'm more

[19:03] like an attorney defending a client.

[19:05] Israel, the client, needs to defend

[19:07] itself. I wish I had a firsterson source

[19:10] of information I could reference where

[19:12] students in Israel, skeptics, could

[19:13] learn more about this client called

[19:15] Israel. You need a one-stop shopping

[19:17] resource where Israel's platform and

[19:18] beliefs can be spelled out. You need

[19:20] more Israeli surrogates speaking out on

[19:22] behalf of their candidate. At the

[19:23] moment, you have some wonderful

[19:24] non-Israeli surrogates speaking on

[19:26] behalf of a candidate, but has not

[19:28] defined herself, especially when it

[19:30] comes to social media. I know it's

[19:31] common to think that social media,

[19:33] especially Tik Tok, is a waste of time.

[19:35] I thought a similar thing a year ago,

[19:36] but Tik Tok algorithms have changed. I

[19:38] have increased my followers on Tik Tok

[19:40] from approximately 1 million to 6.6

[19:42] million in the last year. We get

[19:44] billions with a B, views on Tik Tok. My

[19:46] campus tour last fall and spring have

[19:48] received approximately 5 billion

[19:50] impressions. Elon Musk is a good friend

[19:52] to Israel, so X offers a great

[19:54] opportunity to make inroads on social

[19:55] media. Israel should not sit back and

[19:57] allow its enemies to define her. A

[19:59] recent Pew Research poll shows 53% of

[20:02] Americans now have an unfavorable view

[20:04] of Israel, up from 42% 3 years ago.

[20:07] Yeah. And that number, I just saw a new

[20:09] New York Times poll that is confirming

[20:11] that that number is largely made up of

[20:13] the left. The right has dropped about

[20:14] 10% in support of Israel from like the '

[20:17] 70s to the '60s, but the left has just

[20:19] cratered. A recent Pew Research poll

[20:22] shows it's not looking good in terms of

[20:23] the trajectory. US support for Israel is

[20:26] precarious right now. A new media

[20:28] strategy is urgently needed. And he said

[20:29] this back in May. I understand social

[20:31] media as well as anyone in the world. He

[20:33] does. No question. From my vantage

[20:35] point, Israel has retreated from social

[20:37] media without a fight. How are you going

[20:38] to win over younger generations if

[20:40] you're starting out in retreat on social

[20:42] media? Younger generations use their TVs

[20:44] for Netflix, not the evening news.

[20:46] Narratives for younger and even

[20:47] middle-aged people are fought now on

[20:49] social media. Mr. Prime Minister, stop

[20:51] this retreat. Get in the information war

[20:53] fight. The front lines of this

[20:55] information war are on social media.

[20:58] Other than a few guerilla warfare

[20:59] operations, there's very little Israel

[21:01] created content. I saw that Israel has

[21:03] increased its Hazbara budget by 20

[21:06] times, which is great news. There's also

[21:08] hundreds of millions of dollars raised

[21:09] by private pro-Israel groups. Some of

[21:11] this money should be directed into

[21:13] creating pro-Israel original homegrown

[21:16] content. Next, promote this content on

[21:18] Israel operated social media channels

[21:20] and website. Use some of these funds to

[21:22] start the Israel Truth Network. Charlie

[21:24] continues. He says, "To sum up, Prime

[21:26] Minister, you should perhaps consider

[21:27] reshaping your Hazbara department into

[21:30] more of a political campaign

[21:31] headquarters with campaign narrative

[21:33] experts. Hazbara could be the mothership

[21:35] hosting ITN where the messaging campaign

[21:38] can be created and then distributed to

[21:40] all the pro-Israel groups and thought

[21:41] leaders. Majority of staff in these

[21:43] efforts should be in their 20s and 30s.

[21:45] The older generation alone is not going

[21:47] to win the information war on social

[21:48] media. You need to fill the ranks with

[21:49] young people who grew up with cell

[21:51] phones and social media, not payoneses

[21:52] and TV news. Once the candidate is

[21:54] defined with a platform backfilled with

[21:56] extensive details, then allow the

[21:57] political operatives to take that

[21:59] platform out into social media with an

[22:01] outofthe box approach. Like some of the

[22:03] earlier suggestions, I've seen your IDF

[22:05] spokesman defend Israel standing at a

[22:07] dimly lit podium. It looks like a scene

[22:09] out of the 1970s, like some old Walter

[22:11] Kankite clips of the TV news. You need

[22:13] to tear down your old ways of

[22:14] communicating and start over from

[22:16] scratch. create a communications and

[22:18] social media platform that is wired to

[22:20] fight back with the same fierceness and

[22:22] determination as the IDF. Israel has

[22:24] many Americans and some well-known

[22:25] foreigners who defend Israel, which is

[22:27] great, but these are third person

[22:28] voices. Mr. Prime Minister, you are an

[22:30] eloquent defender of Israel, but you

[22:32] don't post very often on social media.

[22:33] Charlie calling them out. Many of your

[22:35] clips are in Hebrew only. Why don't you

[22:37] do more press conferences in Israel in

[22:38] English? Take on some of the tough

[22:40] questions I get bombarded with on

[22:42] college campuses. Where are all the

[22:43] Israeli surrogates? I can't remember the

[22:45] last time I saw an Israeli spokesperson

[22:47] on one of the evening Fox shows other

[22:49] than yourself. Israel needs more

[22:50] firstperson voices to defend her. How

[22:53] can Israel defend and define itself if

[22:55] you don't even have a spokesperson out

[22:57] there fighting back every day? Do you

[22:58] have a press secretary like Carolyn Line

[23:00] Levit? Do you have defenders like Steven

[23:01] Miller? If not, I encourage you to go

[23:03] find them. You need more Israeli

[23:04] spokespersons who are effective speakers

[23:06] in the media and on social media. I know

[23:09] you also have a serious deep state

[23:11] lawfare challenge. My team and I have

[23:13] been fighting the deep state every

[23:14] single day for many years. Maybe a

[23:16] revamped information war strategy can

[23:18] help with your internal fights as well.

[23:20] Israel has enormous capabilities, such

[23:22] as how you orchestrated your beeper bomb

[23:25] operation. Perhaps Israel can use some

[23:26] of that same ingenuity to effectively

[23:28] fight the information war in the media,

[23:30] especially on social media. He says,

[23:32] "Israel is the Silicon Valley of the

[23:33] Middle East, and Israel has an abundance

[23:35] of brain power and technological

[23:37] expertise. The question is whether

[23:39] Israel has the willpower to step up its

[23:41] game in this information war. From my

[23:43] vantage point, the status quo is not

[23:45] working. Israel is getting crushed on

[23:47] social media. And you are losing younger

[23:49] generations of Americans, even among

[23:52] MAGA conservatives. In my opinion, you

[23:54] are losing the information war, which

[23:56] will eventually translate into less

[23:57] political and military support from

[23:59] America. He says, "The Holy Land is so

[24:01] important to my life, and it pains me to

[24:03] see support for Israel slip away. Feel

[24:05] free to contact me on my private number

[24:07] below if you would like to discuss this

[24:08] further. Sincerely, Charlie Kirk. And

[24:11] man, that is a heck of a letter and

[24:12] Charlie really had a handle on social

[24:15] media and I would say persuasion online

[24:17] and he makes a lot of very good points

[24:19] that I would like to have answers to in

[24:22] particular about our alliance and the

[24:25] details about the vital interests that

[24:28] we have alongside each other and what

[24:30] those are specifically. Now, I do think

[24:32] that Charlie is on the target when he

[24:34] says that it needs to be authentic and

[24:36] real. It needs to be coming for them and

[24:38] it needs to be, you know, genuine and

[24:41] factual in a way that is easily

[24:43] consumable that they can, you know,

[24:44] transmit to a bunch of people. But if

[24:46] it's just pure promotion and there's no

[24:49] deeper explanation behind it and also

[24:51] Charlie really didn't address this, but

[24:53] if it's also people who are calling

[24:55] Charlie anti-semitic or Megan Kelly

[24:57] anti-semitic are actually what we've

[24:59] seen from Megan Kelly alienating people

[25:01] who are strongly aligned with Israel and

[25:04] saying that people like Tucker Carlson

[25:06] should not be invited to certain events

[25:08] and all of those things. I think that

[25:10] that is also another big fissure. In

[25:12] other words, people who are already

[25:14] predisposed to be aligned with Israel

[25:16] are now being pushed away from Israel

[25:18] because unless if you're not 100%

[25:21] pro-Israel, if you're like 99 or 95% or

[25:24] 90% pro-Israel, for some that's not good

[25:26] enough. And then the attacks come

[25:28] against people and they move more

[25:29] towards the other side because they're

[25:31] being attacked. They believe unfairly

[25:32] for having criticisms of a foreign

[25:34] government. So now, you know, we'll see

[25:36] where this goes. But the letter has been

[25:38] released and I'm sure both sides will

[25:40] declare victory on it. I'm sure many

[25:42] people will say, "See, we told you

[25:43] Charlie loves Israel." And then other

[25:44] people will come back and say, "Well,

[25:46] see, Charlie had questions for Israel or

[25:48] had, you know, some things that he

[25:49] wanted to be clarified and he was

[25:51] hinting that things were on a downward

[25:53] trajectory and he wanted to reverse that

[25:55] and that we need answers on a lot of

[25:57] things." So, we'll of course keep our

[25:59] eye on this one, see what the reaction

[26:01] looks like, but this came from the desk

[26:03] of Charlie Kirk. And regardless of your

[26:05] position on Israel or Palestine or

[26:07] wherever you stand on it, I think we can

[26:09] agree that Charlie Kirk was a deep

[26:10] thinker, a very wise man well beyond his

[26:14] years. And we lost a really great person

[26:17] in